202: Measuring the Right Metrics to Get the Results You Want with Casey Gromer [Goals & Planning Series]
Speaking Your Brand: Public Speaking for Women
Release Date: 12/08/2020
![391: Claiming Your Identity as a Speaker and Thought Leader [Speak with Confidence Series] show art](https://assets.libsyn.com/item/31112188?height=50&width=50)
391: Claiming Your Identity as a Speaker and Thought Leader [Speak with Confidence Series]
Speaking Your Brand: Public Speaking for Women
There have been so many times I’ve heard clients tell me, “I’m not a speaker.” Yet they’ve delivered keynotes and been paid thousands of dollars to do so. They’re invited to speak at conferences. They’ve taught classes and workshops for years. They give presentations at work. What’s going on? Why do they resist calling themselves a speaker? Why do we hesitate to claim the identity as a speaker and thought leader? I’m struggling with this right now, except it’s not about claiming my identity as a speaker, but as a book writer. There are a few things going on, which I talk...
info_outline![390: Impromptu Speaking: How to Prepare and Feel Confident in Any Situation [Speak with Confidence Series] show art](https://assets.libsyn.com/item/30993228?height=50&width=50)
390: Impromptu Speaking: How to Prepare and Feel Confident in Any Situation [Speak with Confidence Series]
Speaking Your Brand: Public Speaking for Women
Are you the kind of speaker who loves to have everything prepared in advance? Perhaps you even have your entire presentation scripted out nearly word for word and you have detailed notes for every slide that you rely on? Well, I have a challenge for you: getting more comfortable with impromptu speaking. As a speaker and as a leader, both impromptu and prepared speaking skills are a must. Have you ever had one of these situations happen to you: You're in a meeting or group and asked to share something on the spot. You get really nervous and feel at a loss for words. You're at a networking event...
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389: Empowering Women in the Age of AI with Denise Musselwhite
Speaking Your Brand: Public Speaking for Women
We're continuing the series we've been doing this month all around inspiring you to use your voice, no matter what your topic or your industry. If you've been listening to this podcast for a while, you know that I've been really excited about artificial intelligence and ChatGPT and all of the ways AI can help us both personally and professionally. For this episode, I had the pleasure of sitting down with Denise Musselwhite, a technology maven with a rich background in IT and a heart set on women's empowerment in tech. Here's why you absolutely can't miss this episode: Discover Denise's...
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388: What Makes a Stand-Out Conference Speaking Proposal and Presentation with Cathy McPhillips
Speaking Your Brand: Public Speaking for Women
Many conferences get hundreds of speaker submissions. How can you make yours stand out so it gets selected? Then, once you do get selected, how do you make sure you deliver an engaging presentation at the conference? That’s what I talk about with my guest Cathy McPhillips, who is Chief Growth Officer at the Marketing AI Institute. Along with the virtual events they host year-round, they also host an in-person conference called MAICON, which I spoke at in 2023. I invited Cathy on the show to share with us: Her background and what brought her to the Marketing AI Institute How Cathy and the...
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387: Escaping the Ivory Tower: Stepping into Thought Leadership for Greater Impact with Laura McGuire, EdD
Speaking Your Brand: Public Speaking for Women
I talk quite a bit on this podcast about "the expert trap" and how so many of us get stuck teaching and training and don't step into thought leadership. This applies not only to those of us who are entrepreneurs, but of course to all the academics out there as well (hand raised!). This episode is a treasure trove of insights for anyone passionate about making a difference through their work, particularly in academia or any field where expertise is a given, but thought leadership can make an even bigger impact. My guest is Laura McGuire, EdD, a social scientist, educator, and entrepreneur...
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386: The Power of the Performing Arts to Find and Use Your Voice with Theresa Smith-Levin
Speaking Your Brand: Public Speaking for Women
A couple of months ago, I attended an event to honor non-profits. What was really cool was that each non-profit had 2-½ minutes to share their story. When my guest Theresa Smith-Levin, founder of Central Florida Vocal Arts, shared her story, I was instantly inspired and I knew I had to have her on the podcast. Our conversation is a testament to the power of storytelling, vulnerability, and community in fostering personal and collective growth. Theresa's work with Central Florida Vocal Arts is not just about singing; it's about creating a space where young people can grow into their...
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385: Leading with Story in Your Talks [Roundtable]
Speaking Your Brand: Public Speaking for Women
You know how powerful storytelling is in your presentations and talks. How can you go about integrating your stories in a way that truly connects you to your audiences? There is no *one way* to integrate stories into your talks. Your story can be central to your talk or it can be a supporting element. You can play with the timeline of the story - start in the middle and then come back to the beginning later or start at the end. In this episode, our lead speaking coach Diane Diaz hosts three of our clients who were at our recent 3-day in-person speaking retreat, Darci Foshay, Dani Einsohn, and...
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384: How to Tackle a Big Global Issue in Your Thought Leadership and Talks with Neha Pathak, MD
Speaking Your Brand: Public Speaking for Women
If you’ve ever felt like your topic or message may be overwhelming to your audience or the issue you want to address is a really big one and you’re not sure how your audience is going to relate to it or know how to take action, you’re going to appreciate this conversation. My guest is Dr. Neha Pathak, a physician and lead medical editor at WebMD, who graduated from our Thought Leader Academy last fall. Neha and I talk about: Her roles as a primary care physician, lead medical editor at WebMD, and host of WebMD’s podcast How she came to her signature talk topic and thought leadership...
info_outline![383: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 2] show art](https://assets.libsyn.com/item/30444388?height=50&width=50)
383: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 2]
Speaking Your Brand: Public Speaking for Women
You heard half of our latest Thought Leader Academy grads deliver a 10-minute section of their signature talk last week on episode 381, now you get to hear the other three. In this episode, our lead speaking coach Diane Diaz hosts Maria Flynn, Karen Williams, and Brigette Serfaty, PharmD. You’ll hear how they’ve incorporated their thought leadership message, storytelling, humor, and their frameworks into their talks. We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders. This...
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382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking
Speaking Your Brand: Public Speaking for Women
I know you want to grow your business and brand and have a bigger impact as a thought leader. But, as high-achieving women, there are beliefs we have that get us stuck in the expert trap. We believe that we need to teach/train to provide value; that training content is what our audience wants; and our identity is tied to seeing ourselves as the expert. These beliefs are what can hold you back from thought leadership and the impact and income you want to make. The problem is that your presentations and content are undifferentiated and lack emotional resonance. In this episode, I share 3 signs...
info_outlineWhat should you be measuring in your business and in your speaking and visibility efforts?
There are the obvious metrics: revenue, leads, sales, number of events you speak at.
But what else? We can’t forget to measure what we’re doing (or *not* doing and *should* be doing) that will get us to the goals we want.
My guest is Casey Gromer, who owns SHE-Suite Boutique, a business consultancy that works for female founders who are ready to step away from being boss while still achieving growth and success as a business owner.
I invited Casey on the podcast to share with us her 4-part planning process, which you can use now as you plan for next year and you can use throughout the year as you evaluate your results and set new goals.
This episode is part of our Goals & Planning series.
About My Guest: Casey Gromer is the founder and head Integrator of SHE-Suite Boutique – a business consultancy that works for female founders who are ready to stop away from being boss while still achieving growth and success as a business owner. As a mom and founder of my own company, I recognize that traditional, male-dominated business strategies are not resonating for many women business owners. Now, as an author, consultant, and Fractional Integrator, our team helps purpose-driven women business owners find the balance in business – avoiding burnout and decision-fatigue while maintaining sustainable and profitable growth.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/202
Casey’s website: https://www.she-suiteboutique.com
Schedule a consult call to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.
Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin.
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Casey Gromer (guest) = https://www.linkedin.com/in/caseygromer/
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