207: [On-Air Coaching] Visibility Strategies for 2021 with Mary Beth Simon
Speaking Your Brand: Public Speaking Tips and Strategies
Release Date: 01/12/2021
Behind the Scenes of My AI-Powered Business: Real-World Use Cases
Speaking Your Brand: Public Speaking Tips and Strategies
Ever wish you had an extra set of hands - or better yet, an AI assistant - to take care of all those repetitive tasks in your business? In this episode, I’m taking you behind the scenes to share the exact AI-powered workflows I’ve built and now rely on every week at Speaking Your Brand. From automating my podcast production (yes, even these show notes!) to cloning my voice for a brand-new companion podcast, you’ll get a sense at what’s possible - and what's already working. I walk you through real-world examples of how I’m using AI to: Save time with automated content workflows ...
info_outline
AI Is Already Impacting Your Business – Here are 4 Innovative Ways to Leverage It
Speaking Your Brand: Public Speaking Tips and Strategies
AI isn’t just on the horizon - it’s already here, reshaping how we work, connect, and show up in our businesses, no matter what industry you’re in. In this episode, I share how AI has fundamentally changed how I run Speaking Your Brand, well beyond using tools like ChatGPT (though I use that too!). I walk you through 4 powerful questions, originally posed by Wharton professor Ethan Mollick, that I’ve been reflecting on deeply and that can help you rethink your own services, content, and visibility. You’ll hear: What I used to do in my business that AI now does better (and...
info_outline
Why Your Tech Presentations Aren’t Landing - and How to Fix Them
Speaking Your Brand: Public Speaking Tips and Strategies
You’ve packed your presentation with data, insights, and value — but your audience isn’t responding the way you hoped. If you’ve ever looked out and seen glazed-over eyes… or walked off stage and didn’t get the results you wanted, this episode is for you. As a former software developer and technology strategist who has presented at countless conferences and meetups, I’ve learned what works — and what doesn’t — when it comes to making technical or detail-heavy presentations land with impact. If you’re in a technical field — technology, software, AI, science, healthcare,...
info_outline
What Giving a TED-Style Talk Revealed About Us as Speakers
Speaking Your Brand: Public Speaking Tips and Strategies
Have you ever wondered what it really takes to create, practice for, and deliver a powerful TED-style talk - especially one that’s only 8 minutes long? In this episode, I’m joined by Diane Diaz, our lead speaking coach at Speaking Your Brand, as we take you behind the scenes of our recent TED-style speaking experience. We were invited to be part of a live event called ElleX, hosted by a women’s entrepreneurship group at a local college. We had only one week to prepare our full talks for the audition! Diane and I share: How we came up with our topics and aligned them with the...
info_outline
What Most Speakers Miss: 3 Secrets to Insightful and Inspirational Presentations
Speaking Your Brand: Public Speaking Tips and Strategies
Have you ever walked away from a presentation thinking, “That was… fine,” but not truly moved, inspired, or motivated? Here’s the truth: Most presenters mean well - they want to share valuable information - but they miss what truly makes a talk stick with the audience. In this episode, I’m pulling back the curtain on a recent presentation I gave at a local AI meetup that got amazing feedback - not because I taught all the things, but because I did these 3 key things instead. You’ll learn: What made this AI-focused talk both insightful and inspiring to a room full of people at all...
info_outline
From Expert to Thought Leader: 3 Key Strategies You Need Now in the AI Age
Speaking Your Brand: Public Speaking Tips and Strategies
If I take a look at your slide deck or presentation outline and I can’t tell that the content is yours (vs. another speaker on your topic), you’re in danger of being a commodity speaker. Commodity speakers are undifferentiated and interchangeable. It will be harder for you to attract higher-profile speaking engagements, raise your speaking fees, and generate quality leads at your presentations. What you want instead is for your content to position you as a thought leader. You will have a much bigger impact on your audiences and your speaking will be an effective marketing channel and...
info_outline
The Heart of Your Message: Why Emotion is Your Secret Speaking Superpower
Speaking Your Brand: Public Speaking Tips and Strategies
As speakers and entrepreneurs, we often focus on the facts, data, and tactics we want to share – but what about the emotional connection? In this episode, I talk about the power of finding the emotional heart of your message and why it’s essential for creating talks that resonate deeply with your audience and leave a lasting impact. In this episode, you’ll learn: Why the emotional heart of your message is critical for building trust and connection How mirror neurons make our brains wired for empathy and why that matters in storytelling Examples from popular culture, including Hamilton...
info_outline
How to Land a TEDx Talk: From Idea to Application
Speaking Your Brand: Public Speaking Tips and Strategies
Have you ever imagined standing on a TEDx stage, spotlight on you, sharing a bold, transformative idea that resonates deeply with your audience? TEDx talks are powerful platforms, not just for delivering information, but for sparking new perspectives, challenging assumptions, and inspiring change. In this episode, I’m pulling back the curtain on what it takes to land a TEDx talk, based on my experience selecting speakers for TEDx events and coaching clients to develop their big ideas. Whether you’re a seasoned speaker or just starting to find your voice, I’ll guide you through what you...
info_outline
What a Signature Talk Really Is - and What It Should Be Doing for You
Speaking Your Brand: Public Speaking Tips and Strategies
Have you ever wondered what truly makes a “signature talk”… well, signature? In this solo episode, I’m breaking down what a signature talk actually is (and what it isn’t), why most presentations fall flat, and how you can create a talk that not only connects with your audience — but also works for you as a speaker and thought leader. This episode is especially for you if you’ve ever felt stuck in what I call “the expert trap” - where you think you have to cram in as much information and training as possible in order to provide value. (Spoiler alert: that’s not how...
info_outline
Want to Feel More Confident on Stage? Start Here.
Speaking Your Brand: Public Speaking Tips and Strategies
I’ve been there. Heart pounding, mouth dry, butterflies swirling - even after years of speaking on stages and on live TV. In this episode, I share some of my hardest speaking moments (including my worst ever speaking experience) and the surprising reasons we feel nervous before we speak, even when we know our stuff inside and out. You’ll learn: The 3 big reasons we get nervous (it’s not just about being unprepared!) How our physiology plays a bigger role than we realize — and how to work with it, not against it What to do in advance to reduce anxiety and boost confidence ...
info_outlineIt’s no question that 2020 definitely threw us for a loop. With many of our speaking engagements and events forced to convert to online presentations and webinars, I know that a lot of us are excited to get back to in-person speaking (hopefully sometime in the later half of 2021).
My guest today is Mary Beth Simon, who is the founder of Niche Partnership Consulting and also a current client in our Thought Leader Academy.
In this episode, Mary Beth & I talk about what she’s doing for visibility and various strategies she can implement to leverage her visibility opportunities including:
- In-person speaking engagements
- Virtual presentations
- Podcast guesting
- A TEDx talk
Listen in through the end as she shares the opening of her TEDx talk that she’s working on—I promise, you’re going to be blown away!
About My Guest: After 30+ years in corporate financial services, Mary Beth now uses her strategic talents to coach entrepreneurs and individuals on creating their contingency plans empowering their second-in-command to keep business and life flowing smoothly in an emergency. Mary Beth founded Niche Partnership Consulting because her clients’ transformations inspire her. She believes that the combination of continuous learning, growth, and change is the fountain of youth and recently became a certified Les Mills BodyFlow instructor.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/207
Mary Beth’s website: https://nichepartnershipconsulting.net/
Apply to speak at our Brave. Bold. Beyond. Live Virtual Summit: https://www.speakingyourbrand.com/apply.
Get on the interest list for our Thought Leader Academy: https://www.speakingyourbrand.com/academy.
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Mary Beth Simon (guest) = https://www.linkedin.com/in/mary-beth-simon-npc/
Related Podcast Episodes: