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419: Using Your Voice and Story for Business Impact with Michelle Massman

Speaking Your Brand: Public Speaking Tips and Strategies

Release Date: 11/11/2024

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Speaking Your Brand: Public Speaking Tips and Strategies

Ever wish you had an extra set of hands - or better yet, an AI assistant - to take care of all those repetitive tasks in your business? In this episode, I’m taking you behind the scenes to share the exact AI-powered workflows I’ve built and now rely on every week at Speaking Your Brand. From automating my podcast production (yes, even these show notes!) to cloning my voice for a brand-new companion podcast, you’ll get a sense at what’s possible - and what's already working. I walk you through real-world examples of how I’m using AI to: Save time with automated content workflows ...

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If I take a look at your slide deck or presentation outline and I can’t tell that the content is yours (vs. another speaker on your topic), you’re in danger of being a commodity speaker. Commodity speakers are undifferentiated and interchangeable. It will be harder for you to attract higher-profile speaking engagements, raise your speaking fees, and generate quality leads at your presentations. What you want instead is for your content to position you as a thought leader. You will have a much bigger impact on your audiences and your speaking will be an effective marketing channel and...

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I’ve been there. Heart pounding, mouth dry, butterflies swirling - even after years of speaking on stages and on live TV. In this episode, I share some of my hardest speaking moments (including my worst ever speaking experience) and the surprising reasons we feel nervous before we speak, even when we know our stuff inside and out. You’ll learn: The 3 big reasons we get nervous (it’s not just about being unprepared!) How our physiology plays a bigger role than we realize — and how to work with it, not against it What to do in advance to reduce anxiety and boost confidence ...

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In this episode, our lead speaking coach Diane Diaz speaks with Michelle Massman, a longtime entrepreneur and graduate of our Thought Leader Academy, who shares her journey from “stuck” to “unstoppable” through storytelling and public speaking.

You’ll hear Michelle’s candid stories—from launching unexpected ventures like The Culinary Studio to her partnership with a music group—that reveal her resilience and passion for following her intuition.

As Diane and Michelle discuss the power of sharing vulnerable stories, Michelle opens up about the anxiety she’s faced and how she’s turned her experiences into speaking topics that resonate deeply with her audiences. Her frameworks, including From Stuck to Unstoppable and Passion to Profit, provide practical steps for anyone feeling stuck or seeking more clarity and confidence.

Michelle’s story is a reminder that by saying “yes” to opportunities, connecting with the right people, and being willing to share your authentic self, you can create incredible impact and growth for both yourself and others.

Diane and Michelle talk about:

  • Finding clarity on the message you want to share and ways to bring your unique story to life

  • Connecting with audiences authentically by sharing vulnerable, relatable experiences

  • Understanding the power of frameworks and storytelling to guide and engage listeners

  • Gaining inspiration to overcome obstacles and embrace your next speaking opportunity



About Our Guest: Michelle Massman has been a visionary entrepreneur for over 30 years and knew, even as a teen, that she wanted to own a business someday. After working at a few (ok several) jobs, she realized she didn’t like being told what to do, and didn’t like managing people. So she started her business and loved it! She has guided, launched, directed and overhauled everything from small start up ventures to multi-million dollar private companies, consulted with hundreds of people in the areas of entrepreneurship, marketing, brand partnerships, event production, and music management, and weathered failures and missteps that have given her experience and knowledge that she uses to help her clients sidestep them. Michelle’s sweet spot, as a problem solver, connector, advocate, and persuasive force, is the ability to jump into any problem and help find the best solution while helping her clients access the knowledge they need to get unstuck in their business. 

 

Links:

Show notes at https://www.speakingyourbrand.com/419/ 

Michelle’s website: https://www.michellemassman.com/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

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