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Marketing a Responsible Footwear Brand Responsibly with Beckett Simonon's Adela Cardona

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Release Date: 08/05/2021

From Idea to Launch: The Two Colorful Years Behind Building a Sustainable, Ethical Fashion Brand with Jola's Joie LaFrentz

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

In today’s episode of ‘Spirit of 608’ podcast host, Lorraine Sanders talks with guest Joie LaFrentz telling us what she has been up to and sharing the real deal behind how she has been building Jola.

How to Start Making it in the Metaverse Without Spending Anything at All

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Welcome! Come along with me on my journey into the metaverse and what's next. Kicking off the first season of the Making it in the Metaverse, here's How to Start Making it in the Metaverse without Spending Anything At All. Consider this your toe-dip into the landscape from a journalist-turned-ethical-fashion-advocate who got crypto curious in '18 but didn't fall all the way down the rabbit hole until mid-2021. Let me make your journey easier, more fun, less scary. Special bonus: Couples & Crypto. None of this is financial advice y'all. Just a girl with a complicated...

6 Ways Regular Folks Can Start Making it in the Metaverse

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Welcome! Come along with me on my journey into the metaverse and what's next. Kicking off the first season of the Making it in the Metaverse, here are 6 Ways Regular Folks Can Start Making it in the Metaverse. Consider this your toe-dip into the landscape from a journalist-turned-ethical-fashion-advocate who got crypto curious in '18 but didn't fall all the way down the rabbit hole until mid-2021. Let me make your journey easier, more fun, less scary. Special bonus: Couples & Crypto. None of this is financial advice y'all. Just a girl with a complicated life in a complicated...

5 Things You Need to Know About Crypto Culture

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Welcome! Come along with me on my journey into the metaverse and what's next. Kicking off the first season of the Making it in the Metaverse, here are 5 Things I Want You to Know About Crypto Culture. Consider this your toe-dip into the landscape from a journalist-turned-ethical-fashion-advocate who got crypto curious in '18 but didn't fall all the way down the rabbit hole until mid-2021. Let me make your journey easier, more fun, less scary. None of this is financial advice y'all. Just a girl with a complicated life in a complicated world aiming to make it on the path to...

New Series: Making it in the Metaverse

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Oh hey we have a brand new series coming out this spring (and beyond). A head’s up on what’s happening is waiting for you in today’s episode. More to come so soon. The TLDR: come with me on my journey into web3, blockchain, crypto and all things metaverse-y. There’s so much happening. Let’s figure it out together. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review . This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above...

NY's Fashion Act Facts + Industry Insiders' Response Explained

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Mentioned in the show: Thanks to our episode sponsor Magic Mind! .

Why Ethical Fashion Should Care About Web3 (Plus, How to Get Started)

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

In this episode of the Spirit of 608 podcast, we dive into web3 and why ethical fashion should be paying attention to the possibilities in this rapidly unfolding space. If you’ve wondered how web3 technology and everything under that umbrella (cryptocurrency, blockchain technology and the Metaverse for a start) could be relevant, useful and game-changing for fashion brand and entrepreneurs seeking to create positive change in the space. You’ll hear how web3 is not to be ignored — and how you can get started in this new reality. Mentioned in the show: Thanks to our episode sponsor Magic...

From Building a Responsible Fashion Brand to Building Up the Next Gen of Brands in the Space with Danielle Salinas of Maison de Papillion and Project Gaia

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Listen in for Danielle’s story, get inspired by how she lives her life and runs her businesses on her own terms and learn why taking the unexpected route to open a retail space at a time when so many businesses were closing was ultimately the right move.

Pioneering The Business of Ethically-Made Luxury Fashion on the Arabian Peninsula with Abadia's Shahd AlShehail

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Ethical and sustainable fashion has become a conversation with global reach and proportions with entrepreneurs around the world building businesses seeking to create positive social impact through carefully-made clothing. One such founder is this week’s guest, Shahd AlShehail, whose Abadia clothing brand delivers sweeping, feminine silhouettes inspired by the traditional artisan craftsmanship of the Saudi Arabian peninsula and made in partnership with female makers across Saudi and the UAE. Listen to her story for her journey from the business world to social and environmental justice and...

How Upcycled Accessories Led to an Ingenious Idea for a Whole New Brand with Arkansas Maker Alyssa Bird of Picktokits

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Need inspiration for your evolution as an entrepreneur? Well that’s coming to your ears in this week’s episode, which features a conversation with Arkansas-based designer and maker Alyssa Bird. Well-known in the indie design scene that’s bubbled up online in recent years, Alyssa has garnered fans with her brightly-colored, upbeat accessories and jewelry — not to mention her fun, authentic personality that comes through in her regular Instagram videos and social media. When you’re entrenched in one business, it can be easy to stay there even when you foresee challenges to growth and...

More Episodes

We’re kicking off this year’s second season of the Spirit of 608 podcast with an inspiring woman helping to pioneer responsible fashion in Colombia — and as you’ll hear in the episode — far beyond that, thanks to her role leading the responsibility efforts and media outreach for men’s footwear brand Beckett Simonon.

I was already well aware of the Colombia-based purveyor of made-to-order shoes, boots and sneakers before I met Adela earlier this year when she joined the PressDope DIY PR course program we offer to founders and brands at the intersection of fashion, entrepreneurship, sustainability + tech (a space I call FEST). My partner has multiple pairs purchased over the course of a few years. And damn if they don’t still look great after lots and lots of schlepping to and from his office (pre-COVID, obvs). So imagine my delight when Adela joined my program, and I discovered her role was created to help the brand reach more people with its carefully thought out approach to responsible sourcing, materials, labor and end of product life.

It’s a joy to get to work with people who are truly aiming for innovation and responsible practices while still creating a beautiful product that lasts. It’s an even greater joy to do that work with someone who is as smart and devoted to growth as Adela. In addition to getting the word out about Beckett Simonon to the media, influencers, vloggers and affiliates, Adela is the founder of Bulla, a Colombia producer of programs, experiences and events that foster creative and support mental health awareness.

Listen to the episode for a dive into what it’s like to build an audience for a responsible brand, the challenge and opportunity of building a fan base in another country (they only ship to the USA), how she approaches outreach to media and influencers and why mental health awareness is a crucial topic on her mind these days.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game.

<3 <3 <3 HOW TO LISTEN:

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