How One Care Home Operator Used “Phenomenal” PR To Increase Enquiries And Occupancy
Care Home PR And Marketing Masterclass Podcast
Release Date: 10/22/2021
How we get care homes (positively) headlined on TV news!
Care Home PR And Marketing Masterclass Podcast
In this episode of Care Home PR and Marketing Podcast, Adam James and Samara Ullmann of Springup PR reveal how to get regional news TV coverage for care homes – to amplify awareness, boost staff morale and positively impact residents and their families. They focus on how care homes can craft compelling stories and how securing media coverage for care homes can drive community engagement and contribute to enhancing their reputation in the local area. Adam and Samara provide insights into the strategy behind media pitches, explaining how a strong human interest angle is key to capturing a...
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How I help care homes handle their enquiries effectively
Care Home PR And Marketing Masterclass Podcast
This episode of the Care CEO Success Stories podcast features Jac Owen, founder and managing director of , which handles enquiries on behalf of care homes. Jac discusses with host Adam James of Springup PR how Connect helps care homes increase their occupancy by managing enquiries effectively - emphasising the importance of handling inquiries with empathy and understanding, recognising the emotional journey of callers, and ensuring enquiries are followed up appropriately. Jac highlights the need for care providers to be accessible and responsive across various contact methods, including phone...
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How I Eliminate All Agency Staff For Care Homes
Care Home PR And Marketing Masterclass Podcast
This episode of the Care Home PR And Marketing Podcast features Stephen Forster, founder of the . Drawing from his background in care and recruitment, Stephen shares how to revolutionise care worker hiring for care homes. Stephen used to work as domiciliary care assistant in Huddersfield, and it was here that he advanced to HR manager subsequently helping to double the size of the company within two years before founding recruitment and retention company In the episode Stephen focuses on: “Why you can recruit all your carers via Indeed”: Stephen believes care providers need...
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How To Build A Care Provider’s Brand
Care Home PR And Marketing Masterclass Podcast
This episode of the Care Home PR And Marketing podcast features Saskia Binns, a communications, brand and marketing consultant who serves on organising committee. Saskia shares how, when starting a new care home or care provider, “it's important to understand your brand positioning, demographics, competitors, and determine your niche”. Saskia also examines the importance of competitor analysis, defining your values and vision, adopting your own tone and matching images with words. Drawing on her years of experience as former head of communications at Majestic Care and building the...
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How To Become A Care Home Of Choice Via Community Engagement
Care Home PR And Marketing Masterclass Podcast
This episode of the Care Home PR and Marketing Podcast discusses how care homes can become the preferred choice in their catchment areas through effective community engagement with Carl Roberts and David Martins. Carl is the Associate Sales and Marketing Director of , a care provider with a focus on quality and innovation. With five years of experience in the care industry, Carl believes in being a social care influencer, building networks within your team and the local community, identifying needs, and tailoring events and initiatives to local needs. David Martins is the...
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How To Pitch Your Care Provider To The Press To Be Seen As A National Care Expert
Care Home PR And Marketing Masterclass Podcast
This episode of the Care Home PR And Marketing Podcast podcast features Sam Lewis, editor of . With a number of years experience in trade publications, Sam brings a wealth of knowledge on pitching stories and gaining recognition as an expert in the care sector. Having worked in various sectors, Sam has now found a home in the care sector and is passionate about sharing stories that raise the profile of care providers and highlight their achievements and unique perspective on the industry. In this episode, Sam unveils the secrets behind getting yourself or your care provider featured in...
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How I Planned A Care Provider Website To Maximise The Probability A Prospective Family Would Become A Client
Care Home PR And Marketing Masterclass Podcast
This episode of the Care CEO Success Stories podcast features Jason Hancock, founder of which specialises in website user experinces. In the episode Jason discusses how he helped the Good Oaks Home Care franchise after it approached him asking for a “visual uplift“ to its website and a better digital experience for families looking to find home care, and to ultimately secure better enquiry-to-customer conversion rates. In the episode Jason reveals: The importance of initial research, and how he interviewed 6 Good Oaks Home Care clients, and 6 franchise owners ahead of planning the...
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How To Handle Enquiries To Your Care Homes (Particularly As Families Are Now HYPER Discerning)
Care Home PR And Marketing Masterclass Podcast
This episode of the Care Home PR And Marketing podcast features Fiona Hales, managing director of , an administration software provider covering “everything a care home needs to run efficiently and with profit” Fiona sets the vision for and guides development while leading the team to create the best experience for customers. In the episode Fiona outlines the best strategies for dealing with enquiries when they arrive with your care provider, and how to ensure the best experience for prospective families and residents including: How prospective customers are more discerning and viewing...
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Why Care Operators Should Collect Positive Testimonials From Families
Care Home PR And Marketing Masterclass Podcast
This episode of the Care Home PR And Marketing podcast features Paul Robinson, Director of Strategic Partnerships at , a real-time digital feedback system for health and social care providers. Doctify allows social care providers to collect high volumes of reviews and testimonials on a consistent basis – giving you greater insight into how people view the care you provide, and allowing potential families to have that extra level of trust in you as a care operator. In this episode, we talk about how testimonials and reviews can be utilised to promote your care home operator,how operators can...
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How Care Operators Can Build Formidable Relationships With Local Authority Decision-Makers!
Care Home PR And Marketing Masterclass Podcast
This episode of the Care Home PR And Marketing podcast features Mark Topps, regional business manager for reablement service . Mark has a long history of working in social care, starting as a support worker, then registered manager and regional manager. He’s worked for multiple private and charity organisations. In this episode, we discuss how to cultivate productive relationships with local authorities. As care providers, positive relationships with local authority personnel are key – they’re vital for placing funded clients and sometimes about future decisions about your service. This...
info_outlineThis episode of the Care Home PR And Marketing podcast features Nimesh and Pritesh Patel of 2-home operator Prime Residential Care.
They tell their story of how they purchased their first care home without previous experience in the sector, and ended up having the “toughest times” of their lives after a combination of bereavement and occupancy drop.
But through hard work and dedication to providing a first-class care home service to families they got back on track, and went on to use a PR and marketing strategy to get more enquiries and increase occupancy for their two homes.
It includes
- How Nimesh and Pritesh come from a retail background but had family familiar with the care sector.
- How they decided to purchase their first care home, Glebe House, in June 2017, but just ahead of the planned purchase date the home dropped to “requires improvement”.
- Why the bank nevertheless decided to support Nimesh and Pritesh in the purchase of Glebe House.
- How it was a “rollercoaster ride” in running Glebe House at first, but how they secured a turnaround within 6 months to become a CQC “good” home.
- How occupancy at Glebe House dropped following the requires improvement status, but nevertheless they purchased their second home, Down Hall in March, 2019, and why this ended up being “the toughest time” of their lives.
- The “phenomenal” role of PR and marketing in helping increase enquiries and occupancy at both homes. Including massive media exposure.
- The importance of steady and ongoing promotion of care homes to "put your good news out there” and how Facebook generates enquiries
- The values, including respect for elders, that Nimesh and Pritesh bring to running a care operator, and the value of pure hard work!
- What it takes to run a successful care operator
- Why their background experience of providing good customer service was vital