EP 277. The Secret to Boosting Sales in Home Services Revealed!
The Start Build Grow Show: A Roofing Contractor Podcast
Release Date: 08/14/2025
EP 289. How to create the WOW factor to help you smash sales records
The Start Build Grow Show: A Roofing Contractor Podcast
In this episode, I sit down with John Dwyer, a globally recognized marketing strategist and founder of The Institute of WOW, to break down the creative marketing strategies that help businesses stand out in crowded markets. John has spent decades helping companies generate attention, leads, and sales through what he calls “WOW marketing”—campaigns designed to capture curiosity and give customers a compelling reason to choose you over everyone else. Throughout our conversation, John shares the simple but powerful concept behind the “Happy Meal Toy” marketing...
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EP 288. Leadership Isn’t Lonely When You Find the Right Circle
The Start Build Grow Show: A Roofing Contractor Podcast
In this episode, I sit down with Dylan McCabe, an accomplished entrepreneur and business leader, to unpack what it really takes to grow a successful business while maintaining balance, perspective, and strong leadership. Dylan shares candid insights on the challenges of leadership, including how loneliness and heavy responsibility can weigh on business owners, and why having the right support network is essential. We discuss how surrounding yourself with the right people- mentor, peers, and trusted advisors- can accelerate growth, provide accountability, and help you navigate...
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EP 287. How top contractors separate themselves from the rest with Randy Hurtado
The Start Build Grow Show: A Roofing Contractor Podcast
In this episode, I sit down once again with Randy Hurtado, a respected roofing industry leader, entrepreneur, and COO of The Good Contractors List, to unpack what truly separates top contractors from the rest of the market. Randy shares how the industry is shifting away from pay-to-play marketing and toward trust, credibility, and reduced risk for homeowners. We talk about how AI-driven search is changing contractor visibility, why third-party backing and guarantees matter more than ever, and how reputation now plays a bigger role than traditional advertising. His philosophy remains...
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EP 286. How to Hire Train and Retain Top Talent With Mike Matalone
The Start Build Grow Show: A Roofing Contractor Podcast
In this episode, I sit down with Mike Matalone, Founder and Chief Talent Officer of XP3 Talent System and author of the Amazon best-seller Hire • Train • Retain. Mike shares actionable strategies that roofing and trade business owners can use to hire the right people, train them effectively, and retain top talent to drive growth. We dive into the science of employee engagement, discretionary effort, and how aligning your team’s behaviors with...
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EP 285. How The Wrong Mindset Is Killing Your Sales
The Start Build Grow Show: A Roofing Contractor Podcast
In this episode of The Start Build Grow Show, I sit down with Jacob Hicks- CEO, author, speaker, entrepreneur, leadership coach, and mindset expert- who spent over a decade transforming lives and businesses. With 10 years in sales and a proven track record of helping leaders implement sustainable systems, Jacob shares how the wrong mindset can sabotage your growth and what you can do to shift toward lasting success. We dive into practical strategies for sales professionals, entrepreneurs, and roofing contractors alike, including why mindset and strong follow-up systems are the...
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EP 284. Are you ready for whats coming in the Roofing Industry?
The Start Build Grow Show: A Roofing Contractor Podcast
In this episode of The Start Build Grow Show, I sit down with John Senac, roofing coach, trainer, and co-founder of Name That Shingle, a company dedicated to helping contractors properly identify and report asphalt products. John's journey from being a $3M-a-year producer to becoming one of the industry's leading trainers has given unique insight into the shifts shaping the roofing business today. We dive into the challenges roofing contractors face as insurance carriers change their processes, raise deductibles, and limit claim approvals- forcing companies to rethink how they...
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EP 283. Hire Smart Fire Less With Michael Gogan
The Start Build Grow Show: A Roofing Contractor Podcast
In this episode of The Start Build Grow Show, I sit down with Michael Gogan, VP of Strategic Partnerships at HireBus, a company helping home service contractors streamline their hiring process and attract the right talent. Michael breaks down why hiring needs to be treated like lead generation, how AI and assessments can take the "gut" out of decision-making, and why building a strong hiring brand is critical to attracting top performers. We dive into the challenges contractors face with hiring and retention, and how HireBus's systemized approach- from resume scraping and...
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EP 282. How to Dominate Your Local Market with Online Branding
The Start Build Grow Show: A Roofing Contractor Podcast
In this episode, I sit down with Devon Hayes and Amanda Joyce, Co-Principals at Elevation Marketing a top-tier marketing agency helping businesses grow through smart online strategies. Devon and Amanda share how marketing isn't just a product it's a service that can transform your business when executed correctly. We dive into the strategies Elevation Marketing uses to help businesses improve their online visibility, generate leads, and build a strong brand presence. Devon shares insights on SEO and digital strategy, while Amanda breaks down paid media campaigns and media optimization...
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EP 281. How to Make the Most of Your JobNimbus Build Out
The Start Build Grow Show: A Roofing Contractor Podcast
In this episode, I sit down with Shane Carey, Member Success Coach and CRM Specialist at The Roofing Academy. Before joining TRA, Shane spent 7 years at JobNimbus, where he helped build scalable sales strategies and shape CRM product development- contributing to 33% year-over-year growth and multiple funding rounds. Shane shares how roofing contractors can get the most out of their JobNimbus build outs by creating workflows, automating tasks, and implementing reporting that brings visibility to every part of the business. We dive into the biggest challenges contractors face...
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EP 280. How Technology Can Help Roofers Get Paid Faster
The Start Build Grow Show: A Roofing Contractor Podcast
In this episode, I sit down with Garrett Kurtt, Founder and CEO of OneClick Data, a company transforming the property insurance and construction industries through data-driven solutions. Garrett shares how technology is streamlining roofing claims, reducing errors, and helping roofers get paid faster. We dive into the inefficiencies contractors face with building codes and insurance claims, and how OneClick's patent-pending tools automate code identification and improve claim accuracy. Garrett explains the importance of leveraging technology to save time, reduce disputes, and grow...
info_outlineIn this episode, I sit down with Chris Scoville, President of Improvifi, a company revolutionizing how home improvement contractors access financing. Chris shares sales techniques that roofing businesses can leverage smart, contractor-focused financing solutions to grow sales, close more deals, and serve clients better.
We dive into the challenges contractors face around funding projects and how Improvifi’s all-in-one platform—offering merchant lending, consumer direct financing, and secured lending—simplifies the process and boosts business growth.
Chris breaks down why building the right team is critical to scaling, how to identify and how to sell to different types of buyers, and the importance of culture in creating lasting success. He also shares practical tips on presenting financing options without being pushy and why Improvifi’s approach is different from traditional lenders.
If you’re a roofing contractor or homeservice business looking to increase sales and improve client experience through financing, this episode offers valuable insights and actionable strategies to start applying today. #roofing #homeimprovement #contractorlife