EP 277. The Secret to Boosting Sales in Home Services Revealed!
The Start Build Grow Show: A Roofing Contractor Podcast
Release Date: 08/14/2025
The Start Build Grow Show: A Roofing Contractor Podcast
In this episode, Randy Brothers sits down with Byron Walker, founder of Peak10, to break down three practical ways roofing contractors can use AI to improve speed-to-lead, strengthen their sales process, and create more opportunities without getting overwhelmed by every new AI tool. With 15 years of experience in direct-to-consumer performance marketing and sales funnel optimization, Byron now helps roofing companies implement AI and automation systems built around ROI. He explains why speed-to-lead is one of the biggest opportunities for contractors, including how AI can respond...
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In this episode, I sit down with Parker Dolbin, Sr. Product Marketing Manager at JobNimbus, to talk about his journey from growing up in roofing and running his own company to shutting it down and eventually moving into the technology side of the industry. Parker shares how burnout, inefficient processes, and the lack of the right systems made it difficult to scale his roofing business—and how those experiences completely changed the way he looks at operations today. Now at JobNimbus, Parker uses...
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In this episode, I sit down with Erick Loden, former owner of Dave Loden Construction and host of From The Ground Up Show, to unpack his journey of buying, growing, and eventually selling a roofing company. Erick takes us through his experience growing up in his family’s roofing business, eventually taking over the company, and learning what it really takes to transition from working in the business to building something that can operate beyond the owner. He shares how the company grew from approximately $1.2 million in annual...
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In this special episode, I sit down with Ryan Clark, Member Success Coach at The Roofing Academy and one of the architects behind our Roofing Success System, to take you behind the scenes of what running a $5 million roofing company actually looks like—from the numbers perspective. Ryan brings years of experience in production, operations, and systems implementation, and together we walk through the key metrics every roofing contractor should be tracking to make better decisions and build a more profitable business. We discuss why successful companies don’t rely on gut instinct, but...
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In this special episode, I sit down with Ronnie Smith, founder of NXTLVL Solutions and the new CEO of The Roofing Academy, to share the story behind our decision to bring our two companies together—and why this partnership has been more than a decade in the making. Years ago, Ronnie was one of the first coaches I brought into my roofing company to help us improve our systems and processes. What started as a mentor-and-student relationship eventually became a friendship, a shared mission, and now a business partnership focused on helping roofing contractors build stronger, more...
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In this episode, I sit down with Phil Mihlstin, entrepreneur, former roofing contractor, and founder of Ideal Claim Solutions, to discuss how insurance supplementing has evolved—and what contractors need to do to protect their profitability in today’s changing claims environment. Drawing from years of experience on both the contracting and supplementing sides of the industry, Phil explains why the insurance landscape has become more challenging, how carrier expectations have shifted, and why contractors can no longer rely on the strategies...
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In this episode, I sit down with Skylar Lewis, serial entrepreneur, bestselling author, CEO of Rise Up Kings, Superior Restoration, and 2DAYCEO, to discuss what it truly means to build a successful business without sacrificing the areas of life that matter most. Skylar shares his entrepreneurial journey from humble beginnings to leading multiple thriving companies, while explaining why real success isn’t measured solely by revenue, but by how well you lead yourself, your family, your team, and your community. We dive into the Four...
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In this episode, I sit down with Chris Middleton and Tyler Buechler, co-founders of Make Taxes Fair, to uncover why so many business owners and contractors are paying far more in taxes than they legally need to. Chris and Tyler bring decades of combined experience in accounting, tax strategy, entrepreneurship, and business growth. Their mission is simple: help business owners keep more of the money they work so hard to earn through proactive, legal, and ethical tax planning. We dive into the biggest mistakes contractors make when it comes to...
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In this episode, I sit down with John Ravaris—author of Define Value, Drive Growth, founder of UVP Solutions, and a former executive in high-end residential construction—to tackle one of the biggest challenges contractors face today: standing out in a crowded market where everyone claims to offer the same thing. John breaks down the three pillars of differentiation that help businesses separate themselves from the competition: culture, process, and competitive intelligence. We discuss why culture is the one advantage...
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In this episode, I sit down with Gary Eastman, attorney, entrepreneur, and founder of Axcess Surety and SwiftBonds, to break down one of the most misunderstood—and overlooked—topics in the construction industry: surety bonds. Gary holds both a JD and an MBA, spent more than 17 years serving as General Counsel for national and international companies, including Fortune 500 organizations, and has helped more than 20,000 clients secure bonding on projects with a combined value exceeding $1 billion. His experience...
info_outlineIn this episode, I sit down with Chris Scoville, President of Improvifi, a company revolutionizing how home improvement contractors access financing. Chris shares sales techniques that roofing businesses can leverage smart, contractor-focused financing solutions to grow sales, close more deals, and serve clients better.
We dive into the challenges contractors face around funding projects and how Improvifi’s all-in-one platform—offering merchant lending, consumer direct financing, and secured lending—simplifies the process and boosts business growth.
Chris breaks down why building the right team is critical to scaling, how to identify and how to sell to different types of buyers, and the importance of culture in creating lasting success. He also shares practical tips on presenting financing options without being pushy and why Improvifi’s approach is different from traditional lenders.
If you’re a roofing contractor or homeservice business looking to increase sales and improve client experience through financing, this episode offers valuable insights and actionable strategies to start applying today. #roofing #homeimprovement #contractorlife