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512: The Sales & Marketing Grind

The Startup Chat with Steli & Hiten

Release Date: 05/26/2020

530: Inbox Insanity? Archive All Your Emails Now! show art 530: Inbox Insanity? Archive All Your Emails Now!

The Startup Chat with Steli & Hiten

In today’s episode of the startup chat, Steli and Hiten talk about why you should archive all your emails now. Email is one of the most common ways of communication in the startup world, and a lot of founders receive thousands of messages in their inbox. It goes without saying that managing your email is a crucial part of running a successful business and your life. In today’s episode, Steli and Hiten talk about why your inbox is not a prison, how responding to all emails can be counterproductive, Hiten’s relationship with email and much more.   Time Stamped Show Notes: 00:00 About...

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529: Self-Management Is the Best Management show art 529: Self-Management Is the Best Management

The Startup Chat with Steli & Hiten

Today on The Startup Chat, Steli and Hiten talk how self-management is the best management. Managing yourself is one of the most important skills a person can develop, especially if you want to be a successful leader and manage other people. In today’s episode of the show, Steli and Hiten what self-management means, the importance of self-management, some principles of good management and much more.   Time Stamped Show Notes: 00:00 About today’s topic 00:39 Why this topic was chosen. 01:21 Why knowing what you control is super important. 02:25 Why self-managed people are some of the...

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528: Pro Tip: Share Your Work show art 528: Pro Tip: Share Your Work

The Startup Chat with Steli & Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about why you should share your work. While a lot of startups conduct their business in secret, some are now beginning to share what they are working on with the public, and like everything in life, sharing your work has it’s pros and cons. In this episode, Steli and Hiten talk about what cross-promoting is, why you shouldn’t feel forced to share your work, what type of things you could share with the public, the benefits of sharing and much more.   Time Stamped Show Notes: 00:00 About the topic of today’s episode 01:37...

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527: Should Founders Be Doing Sales? Will Prospects Take Their Startups Serious? show art 527: Should Founders Be Doing Sales? Will Prospects Take Their Startups Serious?

The Startup Chat with Steli & Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about if founders should be doing sales. Sales can be tricky for experienced and new founders, and it’s very common for some founders to want to delegate sales to someone else as they worry that customer will judge them or see their company as a small company and not want to do business with them. However, the opposite is the case most of the time and in practice, people love talking to founders. In this week’s episode, Steli and Hiten talk about how some founders are concerned about doing sales themselves, why it’s better...

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526: Is There Too Much SAAS? show art 526: Is There Too Much SAAS?

The Startup Chat with Steli & Hiten

In today’s episode of the startup chat, Steli and Hiten talk about if there’s too much SaaS. In the startup world, there are a lot of SaaS solutions for different industries and niches. One of the reasons is that it’s become so easy to build a SaaS product and founders are doing just that. Unfortunately, this leads to oversaturation and standing out is a challenge. In today’s episode, Steli and Hiten talk about how people are building a lot of software right now, bottlenecks that affect selling a SaaS product today, advice for founders looking to start a saas company and much more....

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525: A Founders Guide to Feeling Feelings show art 525: A Founders Guide to Feeling Feelings

The Startup Chat with Steli & Hiten

Today on The Startup Chat, Steli and Hiten talk about a founders guide to feeling feelings. Running a business is difficult and comes witha lot of stress that if not managed properly can lead to a lot of problems for a founder. Problems that could affect your personally or worse, the health of your business. In today’s episode of the show, Steli and Hiten what it means to suppress your emotions, why doing so might not be a good thing, how to get in control of your emotions and much more.   Time Stamped Show Notes: 00:00 About today’s topic 00:32 Why this topic was chosen. 01:38 How...

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524: How to Acquire and Cross-Promo SAAS Apps show art 524: How to Acquire and Cross-Promo SAAS Apps

The Startup Chat with Steli & Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about how to acquire and cross-promo saas apps.   Acquiring and cross-promo saas apps is a common strategy stirrups use to grow. However, it can get very messy when not done right. There specific questions that need to be answered before you commit to making a purtcahse so that you avoin problems or regret.   In this episode, Steli and Hiten talk about what cross-promoting is, how companies use it to grow, why it isn’t as simple as people think and much more.   Time Stamped Show Notes: 00:00 About the topic of...

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523: Creating Opportunities in a Time of Crisis show art 523: Creating Opportunities in a Time of Crisis

The Startup Chat with Steli & Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about creating opportunities in a time of crisis. During these difficult times, a lot of business are going to struggling to stay alive, and even more, are going to fail. It’s tempting for some founders to give in to the challenging times which ultimately results in the collapse of their businesses. However, it doesn’t necessarily have to be so, with a little creativity and some innovation, founders can adapt and still keep their businesses afloat in these times. In this week’s episode, Steli and Hiten talk about reinvention...

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522: How to Improve Cashflow During a Crisis show art 522: How to Improve Cashflow During a Crisis

The Startup Chat with Steli & Hiten

in today’s episode of the startup chat, Steli and Hiten talk about how to improve cash flow during a crisis. One of the effects of the COVID-19 pandemic is that a lot of businesses are going to have problems with their cash flow. This could be as a result of customer cancellations or non-payments, and how you manage your cashflow in this crisis could make or break your business. In today’s episode, Steli and Hiten talk about what cash flow management is, some things you could do to improve your cash flow, how to manage your cash flow during the crisis and much more.   Time Stamped...

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521: The Power of Encouragement show art 521: The Power of Encouragement

The Startup Chat with Steli & Hiten

Today on The Startup Chat, Steli and Hiten talk about the power of encouragement. Running a business is difficult. Every entrepreneur knows this. Difficult times are going to arise and sometimes, all we need is a bit of encouragement to get over these difficult times. In today’s episode of the show, Steli and Hiten talk about the concept of encouraging others, why it’s so powerful,  why some people are better at it than others and much more.   Time Stamped Show Notes: 00:00 About today’s topic 00:39 Why this topic was chosen. 02:03 An example of a fascinating Muay Thai trainer....

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More Episodes

Today on The Startup Chat, Steli and Hiten talk about the Sales & Marketing Grind.

This episode is inspired by a tweet from Hiten that pointed out how marketing is a grind, one that you need to get used to, as it requires you to do the same thing over and over again in order to be successful.

In today’s episode of the show, Steli and Hiten talk about the tweet that inspired this episode, what prompted this tweet and why marketing is different from sales and much more.

 

Time Stamped Show Notes:

00:00 About today’s topic

00:34 Why this topic was chosen.

01:05 The tweet that inspired this episode.

01:40 What prompted Hiten’s tweet.

03:02 How marketing and sales is a grind.

04:09 How marketing and sales are like working out.

05:03 What makes Steli stay consistently on the sale grind.

08:22 A mindset that salespeople need to develop.

10:10 Why marketing is different from sales.

11:34 How Hiten gets through the grind.

 

3 Key Points:

  • The most difficult part of marketing and sales is getting used to the grind.
  • Just do more of what ended up working.
  • It’s the same thing over and over again.