In conversation with Claire, ACID.FLWRS
StartUp Creative - Your go-to source for straight-up business advice
Release Date: 08/01/2023
Spring/Summer Cleaning Your Business
StartUp Creative - Your go-to source for straight-up business advice
On today's episode I share 5 tips for spring/summer or end of year cleaning of your business. As the year starts to wind down, now is a good time to start to take stock of what you've achieved this year and what you can start to put in place for the new year. Check out my latest writing on our Substack channel Join our 2025 Business Stay in touch via
info_outline
Now or Never: How to get started on an idea
StartUp Creative - Your go-to source for straight-up business advice
Join our 1- Day Workshop in Sydney On today's episode I discuss a personal life update and the perspective it's given me on my goals and desires since. I've been reflecting on why we don't go after our goals and what are the key factors that hold us back from investing time and resources into ourselves. Tune in to get my practical breakdown of the three + 1 bonus step we take to inspire action towards our dreams and goals. I'll also share questions to consider to help you get clear on your dreams, goals and ideas.
info_outline
Part Two: Looking Back at 10 Years of StartUp Creative
StartUp Creative - Your go-to source for straight-up business advice
On today's show I reflect back on the last 10 years of StartUp Creative and take you back to where it all began. I share milestones along the way, lessons learnt and strategies that I used to get the business to where it is today. Topics: transition from corporate to self employed how I grew our audience from 3000-20,000 in the first 2 years our collaboration with Gelato Messina & Uber in their early days getting our magazine stocked in the Virgin Australia lounges building my expert status and reputation to gain national recognition and...
info_outline
Part One: Looking Back at 10 Years of StartUp Creative
StartUp Creative - Your go-to source for straight-up business advice
On today's show I reflect back on the last 10 years of StartUp Creative and take you back to where it all began. I share milestones along the way, lessons learnt and strategies that I used to get the business to where it is today. Topics: transition from corporate to self employed how I grew our audience from 3000-20,000 in the first 2 years our collaboration with Gelato Messina & Uber in their early days getting our magazine stocked in the Virgin Australia lounges building my expert status and reputation to gain national recognition and...
info_outline
How to Increase Your Business Offerings
StartUp Creative - Your go-to source for straight-up business advice
On today's show I teach you how you can grow your business by adding more options for your customer to buy from you and increase your chances of repeat business from existing customers. In this episode we'll cover: reviewing your customer journey to find new opportunities tips for conducting a business audit/health check reviewing your customer experience and purchasing behaviour to optimise for more sales market research and competitor analysis tips for finding new leads how to better convert interest to paying customers Get in touch for...
info_outline
Tips for Increasing Your Prices
StartUp Creative - Your go-to source for straight-up business advice
info_outline
How to Grow Your Audience
StartUp Creative - Your go-to source for straight-up business advice
On today's episode I discuss recent use of AI images without permission of the subjects and how our authentic humanity can be used as an advantage in the online space. I'll also break down my top tips on how to grow your audience, the formulas and strategies that I use in my business and with my coaching clients. Topics include: why getting to know your target market is so useful in growing your audience getting clear on why you want to grow your audience - how to figure out your goals and objectives first 3 ways to grow your...
info_outline
Tips For Time Management
StartUp Creative - Your go-to source for straight-up business advice
In today's episode I share my top tips for effective time management, starting with the big picture and breaking it down into daily tasks. I'll also cover: how to set goals that will improve your time management tips for daily, weekly and monthly to-do lists how to prioritize your work to maximise your motivation my top 10 hacks for increased time management how I structure my work week and tasks to book in a 1:1 Business Coaching session Visit our to download our free Time Management worksheets
info_outline
Overcoming Procrastination
StartUp Creative - Your go-to source for straight-up business advice
It's been 9 months since I last recorded a solo episode on StartUp Creative, so today I am putting my own advice to use and sharing how I've personally overcome procrastination to record this podcast for you today and in setting and actioning new goals in my business. In this episode I also discuss: knowing your worth and pricing and how it can attract opportunities what I think will make your business stand out from AI what I've been up to lately personally and professionally my fear of social media and how it hasn't mattered as much...
info_outline
StartUpCreative x Squarespace Panel: Make Your Mark: How to Market Your Business Online
StartUp Creative - Your go-to source for straight-up business advice
A big thank you to everyone who came out last Thursday night to our Make Your Mark event powered by Squarespace and StartUp Creative. It was such an inspiring and fun event and if you missed it, don’t worry, you can check out the video replay now live on our Thank you to our special guests Bobby Clark, Dr Chris Cheers and Sophie from Club Sup for sharing such valuable insights and tips on how they started and scaled their passions into viable businesses as well as advice on: How they came up with their business ideas The steps they took to test and launch their businesses Advice for...
info_outlineOn today’s episode I caught up with the genius creative mind behind one of my favourite businesses ACID.FLWRS, Claire Muller. Claire shares her startup story that took her on a journey from Perth to London and eventually her home today Sydney Australia. She shares the lessons learnt from changing career paths, working for an innovative startup with small budgets with working for leading startup Airtasker. Her insight into finding which path to follow, facing a life changing moment that put life on hold and figuring out what to do next before. Claire started ACID.FLWRS, as a side hustle, passion project in 2020 when she was experimenting with flowers and spray paint. It went on to grow a cult-like Instagram following and led her to collaborating with brands such as VANS shoes, Casetify and producing installations for the National Gallery of Victoria. Packed with raw storytelling, startup tips and advice on how to get a creative project off the ground from her 15 years experience in styling and communication with brands around the world as well as starting and scaling ACID.FLWRS
Enjoy the show and check out Claire’s work