Turning Attention into Opportunity
The Art of Making Things Happen (Bluefishing) Steve Sims
Release Date: 12/03/2024
If I was Broke Tomorrow
The Art of Making Things Happen (Bluefishing) Steve Sims
In this thought-provoking episode of Steve's Rants, Steve Sims delves into a common entrepreneurial question: "What would you do if you were broke tomorrow?" Steve explores this scenario from two angles—what you could do if you have existing assets and relationships versus starting from scratch with nothing but your determination and curiosity. He emphasizes the importance of relationships as the true currency in today's world of distrust and misinformation. Steve advocates for leveraging these relationships in times of need, highlighting that real equity may not lie in your bank account but...
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What Is the Difference Between Branding and Marketing
The Art of Making Things Happen (Bluefishing) Steve Sims
In this engaging episode of Steve's Rants, Steve Sims delves into the often-confused realms of branding and marketing. With his characteristic directness, Steve clarifies the distinction between the two, illustrating how true branding evokes an emotional response at the mere mention of a name—think Nike, Tesla, or SpaceX. Branding, according to Steve, is about creating a genuine connection, a cult-like following where the community wholeheartedly believes in the brand's message. Steve contrasts this with marketing, describing it as the relentless pursuit of attention, a costly exercise of...
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Book Breakfast with Your Partner
The Art of Making Things Happen (Bluefishing) Steve Sims
In this refreshing episode of Steve's Rants, Steve Sims flips the traditional productivity script by examining our calendars and how they often fail to reflect the life we aspire to live. He critiques how packed schedules brim with undesirable tasks like dental appointments and client meetings, overshadowing much-needed moments of joy and personal connection. Steve passionately urges listeners to transform their calendars by intentionally blocking time for life’s pleasures, such as a breakfast date with your partner or a football game with your kids. He stresses that life is meant for...
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The ONE Trait of a Successful Entrepreneur
The Art of Making Things Happen (Bluefishing) Steve Sims
In this thought-provoking episode of Steve's Rants, Steve Sims delves into the one defining trait of a successful entrepreneur that transcends cultural and linguistic barriers: the power of "I Can." Steve draws from his experiences with influential business figures worldwide to explain why the willingness to take action often outweighs intellectual prowess. He illustrates how half-baked ideas backed by passion and momentum can succeed more readily than flawless plans that are never executed. Through the fascinating example of Elon Musk's journey with rocket landings, Steve emphasizes the...
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Dara Ladjevardian
The Art of Making Things Happen (Bluefishing) Steve Sims
In this episode of The Art of Making Things Happen with Steve Sims, we delve into the fascinating world of AI with guest Dara Ladjevardian, co-founder of Delphi AI. Steve and Dara explore the revolutionary capabilities of Delphi AI, a platform that creates eerily accurate digital clones capable of interactive communication via phone or online. From its roots in AI sentiment analysis from over a decade ago to the creation of personalized digital clones, Dara shares insights into how AI technology has evolved and its profound implications. This episode is a deep dive into the cutting-edge...
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My 3 Favorite Books for Building a Business
The Art of Making Things Happen (Bluefishing) Steve Sims
In this compelling episode of Steve's Rants, Steve Sims delves into the transformative power of books in the journey of building a successful business. He shares his top three favorite books that have profoundly impacted his business philosophies, highlighting their relevance in understanding media, psychology, and consumer behavior. Steve kicks off the list with "Trust Me, I'm Lying" by Ryan Holiday, a book that explores the intricacies of media manipulation and the critical role attention plays in the modern economy. He emphasizes the necessity of mastering media's power to enhance business...
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Top Myths of Personal Branding
The Art of Making Things Happen (Bluefishing) Steve Sims
This episode of Steve's Rants focuses on debunking common misconceptions about personal branding. Steve Sims starts by explaining what personal branding is NOT - emphasizing that it's not simply about logos, identity, or products. Instead, he describes modern branding as an "emotive trigger" that creates immediate reactions and responses in people's minds. Throughout the episode, Steve uses well-known brands like Tesla, Apple, and Harley Davidson as examples to demonstrate how effective branding creates emotional associations and triggers specific thoughts and perceptions. He explains that...
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Don't Hide Your Achievements
The Art of Making Things Happen (Bluefishing) Steve Sims
In this powerful episode, Steve Sims shares a personal insight from his experience at City of Hope, one of America's top cancer hospitals. While preparing for his bone marrow transplant, Steve noticed how the hospital proudly displays its "Top 5" status throughout the campus - not out of arrogance, but as a crucial indicator of their excellence. He uses this observation to deliver a vital message for entrepreneurs: stop hiding your achievements. Steve emphasizes why showcasing your accomplishments isn't about bragging - it's about helping potential clients and partners make informed decisions....
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Perry Marshall
The Art of Making Things Happen (Bluefishing) Steve Sims
Welcome to another enlightening episode of "The Art of Making Things Happen" with your host, Steve D Sims. Today, we dive deep into the power of the 80/20 rule with our special guest, Perry Marshall. Known as the 80/20 man, Perry brings a revolutionary perspective to this age-old principle, particularly in sales and marketing. While most of us understand that 20% of our efforts yield 80% of the results, Perry flips this concept on its head by emphasizing the power of disqualification. In a captivating story about a professional gambler, Perry explains how identifying the right prospects is...
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Why Should You Start a Podcast
The Art of Making Things Happen (Bluefishing) Steve Sims
Steve Sims discusses the real value of starting a podcast, challenging common misconceptions about podcasting success. While many aspiring podcasters dream of becoming the next Joe Rogan or securing massive Spotify deals, Sims reveals that his own successful podcast began with a different purpose entirely. He created his podcast as a platform to engage in meaningful conversations with people he wanted to learn from, using it as a Trojan horse to access interesting minds ranging from business leaders like Dan Martel and Jim Quick to more unconventional voices like former gang members and...
info_outlineIn this episode of Steve's Rants, host Steve Sims delves into the phenomenon of Haliey Welch, better known as the Hawk Tua Girl. After a cheeky comment during an interview in Nashville went viral, Welch's life has taken a remarkable turn. From hats to potential daytime talk shows, she's leveraging her newfound fame in ways no one might have predicted. Steve explores the broader implications of seizing attention in the digital age, drawing parallels with success stories like Bad Barbie, the Paul brothers, and Mister Beast. He challenges entrepreneurs to think critically about how they can turn fleeting attention into lasting success. Tune in to uncover insights on how to capitalize on your moment in the spotlight and transform it into a thriving venture.