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#63 Developing Long-Term Customer Relationships Through Trust with Dr Karen Sutherland

Stories Behind the Grind

Release Date: 10/28/2019

#80 Key Strategic Questions Every Business Owners Should Ask with Karan Anand show art #80 Key Strategic Questions Every Business Owners Should Ask with Karan Anand

Stories Behind the Grind

We discuss the 5 key strategic questions every business owners should ask, how to approach problem solving and finding the core problem and how to develop your own strategic thinking.

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#79 The role of sales in how buyers make decisions with Darcy Smyth show art #79 The role of sales in how buyers make decisions with Darcy Smyth

Stories Behind the Grind

On this episode of Stories Behind the Grind, you'll hear from Darcy Smyth, co-director of Why Bravo and the Sales Game. Learn how Sales has changed over the last 30 years, how your buyers make decisions and what role "Play" has in Business

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#78 The Three Key Advertising Cycles and How To Stay Front of Mind with Kim Barrett show art #78 The Three Key Advertising Cycles and How To Stay Front of Mind with Kim Barrett

Stories Behind the Grind

On this episode of Stories Behind the Grind, you'll hear from a Facebook marketer and best selling author Kim Barrett who is the CEO of Your Social Voice and has helped business grow to 7 figures. We discuss where the opportunities are in the marketing world right now, the 3 key advertising cycles and which to focus on first and how not to fall into this common marketing mistake.

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#77 Breaking Through in the Social Media World with Mireille Ryan show art #77 Breaking Through in the Social Media World with Mireille Ryan

Stories Behind the Grind

In this episode of Stories Behind the Grind, you'll hear from Social Media marketing expert Mireille who is the CEO of the Social Media Marketing Institue. We discuss how to break through to you ideal audience, how to resonate with your followers and what the future of Social Media looks like.

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#76 How to Effectively Manage Accelerating Change in Your Business with Don Mackenzie show art #76 How to Effectively Manage Accelerating Change in Your Business with Don Mackenzie

Stories Behind the Grind

You'll learn how to effectively manage accelerating change in your business, the 4 key working styles that every business needs to harness and how to build mutual trust and respect  

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#75 Diversifying Your Income Streams and Starting Your Side Hustles with Carrie Bohlig show art #75 Diversifying Your Income Streams and Starting Your Side Hustles with Carrie Bohlig

Stories Behind the Grind

On this episode of stories behind  the grind, listen to my conversation with Carrie co-founder of Tandem Consulting.

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#74 How to Start Automating Your Business with Josh Lewis show art #74 How to Start Automating Your Business with Josh Lewis

Stories Behind the Grind

We discuss how to stop trading time for money, whether to build your brand or build your business first and how to start automating your business whether you're well established, or just starting out.

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#73 How To Make A Social Impact with Yasmin Grigaliunas show art #73 How To Make A Social Impact with Yasmin Grigaliunas

Stories Behind the Grind

On this episode of Stories Behind the Grind listen to my conversation with Yaz, founder of the World's Biggest Garage Sale who have diverted over 3.3 million kilograms of goods from Landfill.

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#72 Future of Work Part 3 show art #72 Future of Work Part 3

Stories Behind the Grind

This episode is the final installment of a 3-part special on the Future of Work. Once again, I was accompanied by Tim Walmsley of BenchOn,  Damian Walsh of Sidekicker and Justin Falk of TalentVine.

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#71 Future of Work - Part 2 show art #71 Future of Work - Part 2

Stories Behind the Grind

This episode is the second part of a special 3-part series on the future of work and I talked to Tim Walmsley of BenchOn and Damian Walsh of Sidekicker.

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More Episodes
On this episode of Stories Behind The Grind, listen to my conversation with Dr. Karen Sutherland, who currently leads the social media and public relations disciplines at the University of the Sunshine Coast, and brings with her over 20 years marketing experience.
 
We discuss how to build trust and integrity in your business to develop long term customer relationships, how to best deal with negative feedback from online and in person reviews, and how to build engagement with your audience
 
Also discover:
 
How Karen started into marketing
Marketing lessons Karen learned form working with social enterprises 
Importance of authenticity and knowing the brand's story for small business owners
Karen's advice to those who struggle to put themselves out there and communicate their story
How to build engagement
How to Break through the noise
On building relationships vs selling
Building trust with the people you work with
Thoughts on social media as we head into 2020
How to respond when your business is being attacked by a competitor or a disgruntled customer who left negative feedback
How best to Manage feedback
Karen's definition of the grind
 
Links:
Karen on Facebook
Karen on Twitter 
Karen on Instagram 
Karen on LinkedIn 
Karen's website