72. Marketing is Fancy Storytelling: Alyson Shane: Social Media for Social Enterprise
Strategy Made Simple
Social media is a powerful force and opportunity if you use it well. To be able to do that, you need a solid social media strategy, a sense of what your goals are, and some consistency in your posting. In this conversation, Alyson Shane joins Matthew Rempel to talk about social media, how to use it, and how things change between when you're just starting, and when you're more established. Thank you Alyson for the conversation! Links: Starling.social https://www.alysonshane.com/blog Out on the Wire: https://jessicaabel.com/out-on-the-wire/ https://www.instagram.com/starlingsocial/...
info_outline
71. Designing Learning with Beth Cougler Blom
Strategy Made Simple
In this episode of the Strategy Made Simple podcast Beth Cougler Blom explains how we can make better learning experiences by taking a learning design approach. She explains how her experience in learning design roles contribute to making better trainings and facilitating well with groups. We discuss how meeting ground rules and setting out the objectives for the learning experience. She also explains her experience in starting up her business and how her path led from helping with post-secondary learning experiences to helping social impact organizations. I think the experiences and...
info_outline
70. Lauren Lee & RaY Works: Benefits of Integrated Nonprofits
Strategy Made Simple
Lauren Lee is the social enterprise manager at Resource Assistance for Youth. The main social enterprise at RaY is a moving operation called RaY Works, where they help nonprofits move between office spaces, as well as helping people in residential support programs move between homes. Because RaY Works is a program within the larger nonprofit, there are various benefits to both the nonprofit and the social enterprise. RaY Works gets to take advantage of extensive administration support and support for their trainees, while RaY is able to more quickly and easily help people move that are in...
info_outline
69. Lucas Stewart - Social enterprise startups, safe cycling, and better civic spending
Strategy Made Simple
Lucas Stewart has many titles. Presently he is the Executive Director of The WRENCH in Winnipeg. Previously he has been involved in the founding and development of a variety of social enterprises including Purpose Construction (Previously Manitoba Green Retrofit), and Senior Partner with Encompass Coop. His driving goal has been to help reunite families through providing good stable work while building sustainable social enterprises. In this interview, we talk about his current work with The WRENCH, how they fit their impacts into their operations, and how they build their culture....
info_outline
68. Robin Bryan and Compost Logistics
Strategy Made Simple
Robin Bryan was the General Manager of Compost Winnipeg at the time of recording (Jan 2022), and continues working with the team in a consulting and advisory role. Compost Winnipeg works to take food and other organic waste that would end up in the landfill and instead use it to make compost. Through this work, they have needed to work through some critical parts of the business including how they keep compost from freezing to truck beds in the middle of winter, and dealing with the growth of the business from just a couple people to a full team. --- You can continue the conversation by...
info_outline
67. Good Work and Recycling with Jessica Floresco
Strategy Made Simple
Jessica Floresco is the General Manager at Mother Earth Recycling (MER). Mother Earth Recycling does a variety of electronic and mattress recycling which reduces waste in the Winnipeg area. In addition, they are a work integration social enterprise, providing good jobs to people who have otherwise been excluded from the workforce, and MER gives their employees the skills and experience for them to build confidence and self direction. Beyond these social enterprise elements, Mother Earth Recycling is also an indigenous owned and led organization. They provide an excellent example for other...
info_outline
66. Networks, Support, and Cooperation with Hazel Corcoran
Strategy Made Simple
Hazel Corcoran is the Executive Director of the Canadian Worker Co-op Federation. The Federation acts as a bridge and advocate for the various worker cooperatives across Canada that form it's membership. They also manage some investment options for cooperatives so they can receive investment through RRSPs and TFSAs. Hazel also describes her transition from a student attending a conference, to providing legal support, to becoming the executive director, along with some of the difficulties and turning points that came along the way. --- Join in on Work with Values, an interactive panel on...
info_outline
65. The State of the Movement with Nancy Neamtan
Strategy Made Simple
Nancy Neamtan has been working on developing community economic development and the social economy ecosystem in Quebec for decades. Throughout that body of experience, she has been able to work on the challenges that come with building up a sector. In addition, she was one of the founders and builders of the Chantier de l’économie sociale, a major network of networks for the social economy in Quebec. In this conversation with Nancy we discuss some of the challenges of building organizations in the social economy, such as how to scale organizations, finding impact investment, financing, and...
info_outline
64. Sandra Allen on Shift's Intentional Cooperative Culture
Strategy Made Simple
Sandra Allen is a Member, Co-Owner, Board Member and People Team Lead for Shift Delivery Co-op. Shift Delivery is a last mile carrier based in Vancouver, Canada that uses e-assist trikes instead of motor vehicles for their deliveries. Sandra describes the value that Shift has in it's people, how they onboard new staff and help them prepare and transition into becoming members, and how Shift has been able to maintain their company culture. One intentional decision that contributes to their culture is that all members do the foundational work of triking and making deliveries. For more...
info_outline
63. Chris Nichols on Cooperation and Building a Circular Business
Strategy Made Simple
Chris Nichols is a Worker, Co-Founder, Director and Operations Coordinator for Wood Shop Workers' Cooperative. Wood Shop is focused on creating wood furniture out of reclaimed wood for customers in the Vancouver area. They are working towards creating a more circular economy through their work. They started by using reclaimed pallet wood to create their furniture, but now they take materials from places such as residential deconstruction sites. The point of a circular economy is that what would be considered waste is diverted from landfill, and instead is used to create new products. For more...
info_outlineThe systems that we use to design our products, services, and programs influence their final versions. In this episode of Marketing Social Enterprise, Matthew Rempel will take you through three systems of understanding how you can design products and services to better serve your customers and social beneficiaries.
1. Human-Centred Design
2. Lean Startup principles
3. Nudge theory
---
Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca
Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.
---
Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email [email protected].
Strategy Made Simple: Keep it simple.