17. You need a Video Marketing Mission Statement w/ Jessie Ariss
Streamlined
Does your company have a YouTube page? Odds are, probably. But do you or anybody at your company actually know the PURPOSE behind that page? Behind creating videos? Are you making videos because someone told you that video was in? Or that “all the millennials” are using video? Until you get a video marketing mission statement on paper, you’ll wander aimlessly. Thankfully, was a guest on the Streamlined podcast recently and talked about The 4 things to consider when implementing a video strategy. What a video marketing mission statement is, and why...
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16. The 2 Biggest Mistakes People Make When Pivoting to Video w/ Tony Gnau
Streamlined
Video is everywhere. There’s a reason apps like Instagram and TikTok are lighting up the digital world right now. Because people love video. It’s personal, it’s customizable, it’s quick, and it’s impactful. But if you’re not careful, you can get video all wrong. You can overthink it, over-analyze it, and overdo it. Which is why having on the Streamlined podcast recently was such an incredible moment. As someone who makes his career helping people tell stories, and tell them with video, Tony had a lot to say about Mistakes people make when moving to...
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15. Marketing the Future of the Packaging Industry w/ Ray Kondracki
Streamlined
is the President of the a marketing and advertising company that specializes in helping companies in the packaging industry with their marketing and trade show materials. Ray started out as a marketing manager in Chicago for several years before moving to Wisconsin which would eventually become the future home of the Kondracki Group. Small to mid size manufacturers don’t have the resources internally to deal with a full-fledged marketing team so they outsource that work to Ray’s company. They help them with several areas of marketing, PR, content, and tradeshow readiness. They help...
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14. Marathon vs. Sprint: When Success Isn’t Fast w/ Courtney Korselt and Jack Hughes
Streamlined
If your selling cycle is 18 months long, you won’t be able to measure success in a month or even a quarter. How do you know what to measure and how to interpret data then? On this episode, I talked to , Global Marketing Manager, and , Global Digital Marketing Specialist — both of Bostik: What we talked about: The 2 buckets that your data needs to go into How to communicate your data to leadership in a way they’ll understand Marketing strategies that add value, not volume, to the inbox Strategies and challenges to implementing digital marketing in a niche space You can find this...
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13. How Digitization Can Help Your Manufacturing Company Win More Business w/ Graham Immerman
Streamlined
Manufacturing is the largest industry in the country. Yet it has the least amount of digitization of any major industry in the world, leading to massive inefficiencies. The industry is ripe for digitization. And, by shifting to make data driven decisions, you can optimize performance and productivity, which means more business for your business. On this episode of the , , Director of Marketing at , came on the show to talk about the digitization of manufacturing. What we talked about: Challenges companies are facing on the shop floor How these issues could be resolved with...
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12. 3 Keys to Launching a Successful ABM Program w/ Steve Robinson
Streamlined
You’ve probably heard of account based marketing. It’s a hot topic right now among B2B marketers. So, on this episode of the Streamlined podcast, , Founder and CEO at , came on the show to break it down for us, to help you determine if an ABM program might be right for your business. What we talked about: What exactly is ABM? When should you start considering ABM? What are the keys to a successful ABM program? What tools do you need to execute your program? What are some challenges organizations often face when it comes to ABM? Check out these resources we mentioned during the...
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11. What Makes an Effective Marketing Video (Hint: Not Quality) w/ Steve Thielke
Streamlined
You’ve got a product that’s been around for generations. Demand is a no-brainer, so why even bother marketing it? (Especially when all the new stuff is clamoring for your attention.) At first it can seem like an easy choice to rely on a product to sell itself versus taking time away from newer products to promote an oldie but goodie. But... providing a base level of support across all products and markets is necessary if a company is going to grow steadily. I got to talk to , Senior Digital Marketing Specialist at Bradley Corporation, about why video is the biggest driver and why...
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10. How Manufacturing Companies Can Get a 15-20% Return on Advertising w/ Jonathan Alonso
Streamlined
You don’t see many video ads in manufacturing. But here are two numbers proving that needs to change: 15 and 20. Add a percent sign behind those two numbers and you have the range of the return you’ll get by doing YouTube advertising. For the visual people, that’s 15-20%. It works. Jonathan Alonso has A/B tested it. Listen in to hear Jonathan’s thoughts on video ads, KPIs, and why he’s excited for the future of marketing in the manufacturing space.
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9. 4 Ways to Reach Any Audience With Digital Advertising w/ Steve James and Jeff Coon
Streamlined
Paid advertising is so effective, it’s downright creepy. But don’t worry—it’s not illegal, I swear. There are so many ways to reach your exact right target audience with paid ads that it doesn’t make sense to ignore them. Yes, doing content marketing organically works . . . it just takes time. Digital ads, on the other hand, are a shot in the arm. On today’s episode, Steve and Jeff talk about four different ways to break down digital advertising.
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8. How to Create Reports that People Will Actually Read w/ Keith Moering
Streamlined
On today’s episode of , our guest is , VP of Strategic Growth at . Keith came on the show to talk about how to maximize the effectiveness of your marketing program. Specifically, how to set SMART goals, collect good data, and create great reports that people will actually read.
info_outlineSeventy percent of B2B buyers’ purchase journeys are accomplished before they contact the manufacturer. They’re exploring the website, looking at chat boards, and collecting information to decide whether or not they're even going to get in touch. You have to put your best foot forward digitally.
- Pick two or three examples and concentrate on them initially.
- Fine-tune the information that's available to potential prospects in the existing customer community portals.
- Give strong feedback and citizen support in all of the places that prospects are likely to go.
- Offer information that makes that initial engagement or research more relevant.