Libsyn Directory

[Applied Theory Series] Bennett Farkas — Credibility by Design

Release Date: 08/22/2023

Trish Rivard & Todd Nelson — 2024 Study of CFO Pain Points with HFMA

Healthcare Market Matrix

Summary On this episode of Healthcare Market Matrix, host John Farkas delves into the pressing challenges facing healthcare Chief Financial Officers (CFOs) with esteemed guests Todd Nelson, a former hospital CFO and current Director of Partner Relationships at Healthcare Financial Management Association (HFMA), and Trish Rivard, founder of Eliciting Insights. The episode is anchored on findings from HFMA's comprehensive 2024 study, which surveyed one hundred and thirty-five CFOs from one hundred and thirty-two health systems, exploring economic constraints, margin pressures, and emerging...

Christopher McCord — Navigating a Health IT Market in Flux: Key Insights as We Head Into Q4

Healthcare Market Matrix

In this episode of Healthcare Market Matrix, John Farkas speaks with , Managing Director at Healthcare Growth Partners, about the latest trends in the Health IT Market Report. They discuss the surge in M&A and buyout activity, why valuations haven’t recovered to pre-pandemic levels, and how investors and healthtech companies should navigate a stratified market heading into Q4. McCord shares insights on the rise of AI-powered tools, with a focus on workflow AI, and explains how companies can position themselves for successful M&A amid rising deal volumes but declining quality. He also...

Dr. Neal Patel — Navigating Health IT: From Data Security to AI-Driven Innovation at VUMC

Healthcare Market Matrix

In this episode of the Healthcare Market Matrix, John Farkas kicks things off with a conversation with , a healthcare industry expert from Vanderbilt University Medical Center. Together, they discuss cybersecurity, interoperability, and the implementation of AI in healthcare. Dr. Patel also emphasizes the importance of understanding the capabilities and limitations of AI and the need for careful deployment. This far-reaching and thought-provoking conversation covers Dr. Patel’s long association with Vanderbilt, where he has been since 1997. During that time he has played a significant...

Mike Mosquito — Escaping Innovation Theatre: Real Strategies for Transforming Healthcare

Healthcare Market Matrix

On this episode of Healthcare Market Matrix, host John Farkas is joined by , an advisory board member at Ratio and a pioneering leader in healthcare innovation and technology development. Mike shares his extensive experience with companies like McKesson and Allscripts and his role in leading innovation centers. He discusses how this background equips him to develop maturity models that enhance patient outcomes through technology. He emphasizes that healthcare technology companies must understand the specific problems they aim to solve, rather than just promoting their technologies’ features....

Spencer Honeyman — The State of AI in Healthcare and Pharma

Healthcare Market Matrix

Summary On this episode of Healthcare Market Matrix, host John Farkas sits down with Spencer Honeyman, chief commercial officer of Vi Technologies, a company using artificial intelligence to enhance the health outcomes and financial returns of healthcare organizations. John and Spencer dive into how AI-driven solutions are alleviating workloads and improving efficiency for healthcare professionals by optimizing tasks so they can prioritize patients first and foremost. Additionally, Spencer explores AI's role in engaging high-risk populations by leveraging third-party data for...

Dr. Jennie Byrne — Healing the Healers: Addressing Moral Injury in Today's Clinician Market

Healthcare Market Matrix

On this episode of Healthcare Market Matrix, host John Farkas is joined by Dr. Jennie Byrne, an advisor for healthcare innovators, like LunaJoy Health and PsychNow, and co-founder of Belong Health. Additionally, Dr. Byrne is an established author, writing two important books, Work Smart, a guide on leveraging brain and behavioral science to enhance productivity, and Moral Injury: Healing the Healers, which is shedding light on the pressing clinician crisis that’s surrounding the American healthcare system. As a board-certified psychiatrist with an MD and a PhD in neuroscience, Dr....

Aaron Hillman — Mastering Healthtech Event Engagement Strategy

Healthcare Market Matrix

On this episode of Healthcare Market Matrix, host John Farkas is joined by Aaron Hillman, an Advisory Board Member at Ratio and the Sr. Director of Global Client and Industry Engagement at Philips. Aaron brings almost two decades of expertise in healthcare IT and client engagement, sharing his insights into the art and science of orchestrating successful event engagements in the healthcare industry. We explore the crucial elements that make or break event strategies, including the importance of a well-prepared longitudinal plan, securing organizational buy-in, and creating meaningful...

Ben Reigle & Trish Rivard — Market Implications of the Change Healthcare Breach

Healthcare Market Matrix

On this episode of Healthcare Market Matrix, host John Farkas is joined by Trish Rivard, CEO of Eliciting Insights, a healthcare technology market research and strategy company, and Ben Reigle, CEO of Tarpon Health, a community of providers that are building their own internal automation. Trish is an accomplished ROI-driven leader and consultant specializing in healthcare technology companies, and boasts an impressive fifteen year record of success. Her expertise lies in steering EBIDTA improvement and fostering market share growth within the healthcare and payment industries. Trish is...

Introducing Ratio's [Buyer Matrix Series]

Healthcare Market Matrix

Welcome to the debut episode of our exciting new monthly series on the Buyer Matrix, brought to you by ! In this episode, we unveil our innovative approach to understanding and engaging with key players in the healthcare technology sector through our newly launched Buyer Directory. Join us as we delve into the intricacies of the Buyer Matrix methodology, designed to provide invaluable insights into some of the most sought-after healthcare technology buyers. Whether you're a seasoned industry professional or just starting out, this series promises to offer enlightening discussions and...

Mark Donnigan — The Critical Nature of Leading with Value

Healthcare Market Matrix

On this episode of Healthcare Market Matrix, host John Farkas is joined by Mark Donnigan, virtual CMO and go-to-market consultant at , a company that builds sustainable marketing strategies while executing go-to-market plans that yield real business results by being rooted in first principles thinking. Mark has extensive experience working alongside sales, product, operations, and finance to ensure his client’s objectives are always exceeded. As an accomplished storyteller and expert content marketer, Mark believes the modern marketing function is built on the foundation of content...

More Episodes

In this special Applied Theory Series feature episode, we reveal how our agency leverages design to build credibility among healthcare providers for the tech companies we serve. Cofounder Bennett Farkas shares real-life examples highlighting the impact of effective design in creating a strong pipeline. Together, we explore the world of design in enterprise health tech, uncovering the challenges, triumphs, and brand movements championed by our team for leading tech companies today.

Show Notes

(1:14) Introducing Bennett Farkas and His History with Design

(4:55) Designing for Experience and Activation

(12:23) Building Credibility among the Provider Ecosystem

(15:19) Approaching Brand Guidelines and Overall Brand Direction

(19:43) Bennett’s Favorite Tools for Design Exploration

(23:08) Closing Thoughts

Read a transcript of this episode: https://goratio.com/podcast/credibility-by-design-applied-theory-series-feature

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