53: Breaking Through Using Relevant Personalization w/ Tito Bohrt

Cold calling is hard enough without doing it poorly.  

Many contact marketers abandon cold calling prematurely, citing it as ineffective because the metrics don’t appear to be there.   

On this episode, Tito Bohrt, Founder and CEO of AltiSales says there’s a method to the madness of customization.  Training yourself and others to engage potential clients well is the first step into effective cold calls.  

So much happens before making the call.  Persistence is important, but listen to what Tito says you should be considering prior to picking up the phone.

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