59: Using DocSend Feedback To Produce Compelling Content with Brett Chester

The most difficult challenge for any marketer is determining whether the content they’re creating is good content.  How do you determine the quality, utilization, and impact?

On this episode, I interview Brett Chester, Vice President of Marketing for Sitetracker, about how they’ve utilized the DocSend service to track and then adjust their content for better engagement.

The kind of insight document tracking provides is integral in determining whether the content is high quality, does what intended, or opens up new opportunities you may not have even considered.

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