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S7E8: Josh London - Internet Marketing Part 1

Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician

Release Date: 09/25/2015

S8E14: Joe Monti - Great Advice on Show Business

In my final interview here in this chapter of Successful Performercast, I have Joe Monti who gives us some valuable advice when it comes to show business and shares some stores from his career that will have you at the edge of your seat. ...

S8E13: Bill Gladwell - Stationary One Man Show

In this interview, Thought Reader Bill Gladwell who talks about the ins and outs of having his own stationary one-man, mentalism show and how he’s been able to make it a success. ...

S8E12: Al The Only - General Practice Magician

In this interview, Al The Only talks about how he's found success in being a "general practitioner" of magic. He also talks about how he came up with his brand of Al The Only. ...

S8E11: Steve Chezaday - Tips & Tricks from a Rockstar Magician

This week, I bring you an interview with Steve Chezaday who shares some advice and insights from his years performing full-time. Topics include dealing with clients, pricing, managing your money, and customizing and maintaining your props. There’s a lot insight to be gained from this chat. ...

S8E10: Angela Parrish - Multiple Streams of Income

This week I have singer/songwriter Angela Parrish who shares with us about the importance of having multiple streams of income and how she runs her business. She also talks about how she saved for and completely self-funded $20,000 to record her latest album, . ...

S8E9: Fantastick Patrick - Juggling, TV, & Generosity

In this episode, Fantastick Patrick talks about his juggling career which includes performing on TV, dealing with fear & failure, and having a mindset of giving. ...

S8E8: Tom Ameen - Building a Career as a Musician

In this episode, Tom Ameen talks about how he's built a successful career as a classical pianist. Topics include restaurant gigs, getting private parties, and selling albums. He also talks about his new solo piano Star Wars album, which is awesome! ...

Bonus: How are Jay Alexander & Christian Cagigal Building the Fog City Magic Fest?

I've invited back onto my show Jay Alexander and Christian Cagigal because they have been putting together a four-day festival of magic up in San Francisco called the Fog City Magic Fest and I wanted to get them on to talk to them about how they’re putting it together. They take us behind the scenes and talk about the nuts and bolts of how they're going about putting together this four-day festival of magic. ...

S8E7: Katie Marchese - Running a Magic Biz & Working with Her Husband

Last week I interviewed Mario the Magician. Katie is his wife and other half. She works with Mario as a team and handles all the business and marketing aspects of their business. If there’s one thing I’ve learned, it’s essential for your spouse to be onboard and supportive of your entrepreneurial efforts, and this week, we’re diving into that very perspective! ...

S8E6: Mario the Magician - Generosity & Building His Own Props

In this episode, Mario the Magician talks about how he makes all of his own props. He also talks about generosity and gratefulness and how those play a part in his business. Mario is a magician who performs primarily on the East Coast entertaining children and their families. The thing that really makes him stand out is that he’s a creator and inventor, making all of his own props for his show including fun, educational robotics. He’s an advocate for the Maker Movement, STEAM/STEM educational initiatives, and can be seen on a recent episode of Sesame Street. He’s Buster...

More Episodes

In this interview, I have my very first return guest! Josh London goes in-depth on internet marketing, first talking about your website, and then going over SEO to help you create a solid foundation for your own internet marketing strategy.

Sponsors:

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Getting a View of the Landscape

• Differences between Pay Per Click and Search Engine Optimization

• What the large pieces of an internet marketing campaign are.

• Making sure you’re creating good quality content.

• Making sure all parts of your campaign line up with each other. No disconnects.

• Three stages to buying: Awareness, Research, and Buying.

Website Design

• Make your website as simple as possible

• Get your user the info they want as fast as possible

• Build on a wordpress framework and use a responsive theme to make it mobile-friendly

• Create the hierarchy of your website: Homepage, About Page, Blog (keep it updated), Contact page

• Don't try to make it "clever." Clear and simple is the better way to do things.

• The importance of having a mobile friendly website

SEO (Search Engine Optimization)

• White hat vs black hat SEO techniques.

• How to get your site in top rankings in Google.

• Yoast Wordpresslugin will help you with your SEO.

• Using keywords in your title, meta description, and body copy.

• Optimizing your images.

• Don't "stuff" your page with keywords.

• Write for the user, not the search engine.

• What people might overlook when trying to make their site more SEO friendly.

• Using header tags within your copy.

• How to do keyword research.

• Using closely related keywords.

• Having a call to action.

• Look at what everyone else is doing and make what they're doing better.

Website Content

• You want to have engaging content so that people don't leave. You want to lower your bounce rate.

• The importance of a blog.

• What should entertainers blog about and not blog about?

• Blogging and content marketing is an art.

• What should be the focus of your blog? Create content that your user wants and that will get shared on social outlets. (And not just by your mom.)

• The content that you blog about should be different than your static pages.

• Talk about the benefits of your services to your customer. Don't talk about yourself.

• How often should I update my blog?

• Don't create blog posts on a whim. Try buzzsumo.com

• Commenting on other peoples blog posts on your topic.

• Strategy of getting your blog posts shared.

• Out reaching for your content.

• Ninja outreach.com

• Your blog is another way for you to stay in front of your audience. TOMA

Parting Advice

It's all about content and making things easy for your user navigating on your site. Coming up: pay per click keywords.

Where can we find Josh London?

Clickconvertprofit.com

Flying Solo