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S7E9: Josh London - Internet Marketing Part 2

Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician

Release Date: 10/02/2015

S8E14: Joe Monti - Great Advice on Show Business

In my final interview here in this chapter of Successful Performercast, I have Joe Monti who gives us some valuable advice when it comes to show business and shares some stores from his career that will have you at the edge of your seat. ...

S8E13: Bill Gladwell - Stationary One Man Show

In this interview, Thought Reader Bill Gladwell who talks about the ins and outs of having his own stationary one-man, mentalism show and how he’s been able to make it a success. ...

S8E12: Al The Only - General Practice Magician

In this interview, Al The Only talks about how he's found success in being a "general practitioner" of magic. He also talks about how he came up with his brand of Al The Only. ...

S8E11: Steve Chezaday - Tips & Tricks from a Rockstar Magician

This week, I bring you an interview with Steve Chezaday who shares some advice and insights from his years performing full-time. Topics include dealing with clients, pricing, managing your money, and customizing and maintaining your props. There’s a lot insight to be gained from this chat. ...

S8E10: Angela Parrish - Multiple Streams of Income

This week I have singer/songwriter Angela Parrish who shares with us about the importance of having multiple streams of income and how she runs her business. She also talks about how she saved for and completely self-funded $20,000 to record her latest album, . ...

S8E9: Fantastick Patrick - Juggling, TV, & Generosity

In this episode, Fantastick Patrick talks about his juggling career which includes performing on TV, dealing with fear & failure, and having a mindset of giving. ...

S8E8: Tom Ameen - Building a Career as a Musician

In this episode, Tom Ameen talks about how he's built a successful career as a classical pianist. Topics include restaurant gigs, getting private parties, and selling albums. He also talks about his new solo piano Star Wars album, which is awesome! ...

Bonus: How are Jay Alexander & Christian Cagigal Building the Fog City Magic Fest?

I've invited back onto my show Jay Alexander and Christian Cagigal because they have been putting together a four-day festival of magic up in San Francisco called the Fog City Magic Fest and I wanted to get them on to talk to them about how they’re putting it together. They take us behind the scenes and talk about the nuts and bolts of how they're going about putting together this four-day festival of magic. ...

S8E7: Katie Marchese - Running a Magic Biz & Working with Her Husband

Last week I interviewed Mario the Magician. Katie is his wife and other half. She works with Mario as a team and handles all the business and marketing aspects of their business. If there’s one thing I’ve learned, it’s essential for your spouse to be onboard and supportive of your entrepreneurial efforts, and this week, we’re diving into that very perspective! ...

S8E6: Mario the Magician - Generosity & Building His Own Props

In this episode, Mario the Magician talks about how he makes all of his own props. He also talks about generosity and gratefulness and how those play a part in his business. Mario is a magician who performs primarily on the East Coast entertaining children and their families. The thing that really makes him stand out is that he’s a creator and inventor, making all of his own props for his show including fun, educational robotics. He’s an advocate for the Maker Movement, STEAM/STEM educational initiatives, and can be seen on a recent episode of Sesame Street. He’s Buster...

More Episodes

In the second half of this series, Josh London goes in-depth on how to setup a Google Adwords campaign, what to have on your landing page, and specific strategies to help you get results from your internet marketing efforts.

Google Adwords Overview

• This is the main platform to do paid advertising.

• Differences between ads and organic search listings.

• Have your website in order first.

• Advantages of using paid traffic vs organic traffic.

Settings for Google Adwords

• Creating a campaign, and which type of campaign to use.

• Start small, then expand your search parameters.

• Choosing networks to display your ads on.

• Choosing geographical locations and using it’s advanced features.

• Setting up your bid strategy.

• Setting up your daily budget. (Generally between $10–20 per day)

• Delivery method.

• Wading through advanced settings.

Creating the Ad

• Knowing your target audience and taking that into account.

• Know your end goal and work backwards.

• Look at your competition and do something that stands out. Something different and unique.

• Portent.com/tools/title-maker for ideas.

• Make sure it matches your landing page.

• Headlines and description lines.

• Split testing ads.

Keywords

• Start with Google’s planner tool, but know that you’ll have to do a lot of tinkering.

• Types of keywords: broad match, phrase match, and exact match.

• Negative keywords.

• Let data drive your decisions.

• Longtail Pro is a good service to help you with picking keywords.

• Keep in mind: Everything is setup for Google to make money.

• How to tweak and adjust things as you have your ad running.

• Tips to finding keywords you should use.

Landing Pages

• What should your landing page have?

• It should complete your goal.

• Call to Action

• Have an opt-in incentive to get them to give you their email address. Something like a price sheet. This is often more effective than a contact form.

• Mailchimp is a great service to use for this.

• Everything needs to line up from the landing page, to the ad, to the search terms they originally used to see your ad.

• Make it as easy as possible for your client to get in touch with you and get your prices.

• Begin to build a relationship with your prospect.

• Building your list is the best way for you to make sales online.

• Create dedicated landing pages for each ad group that you have.

• Don’t have ads point to your home page.

• Unbounce and Lead Pages help you to split test your landing pages.

• Your landing page is the most important part of your online marketing campaign because, that’s where the conversions are made.

Where can we find Josh London?

Clickconvertprofit.com

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