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136 | Catharine Arnston Shares the Importance of Celebrating Every Small Sales Win

Success Unfiltered

Release Date: 01/06/2020

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136 | Catharine Arnston Shares the Importance of Celebrating Every Small Sales Win

Are you celebrating all of your achievements?

Catharine Arnston has a thirty year career as an international Attache for the Canadian British Governments, publisher of an international magazine and Founder of three startups. But in 2009 when her younger sister was diagnosed with breast cancer and advised by her oncologist to change her diet to an alkaline one because it could help her heal, Catharine put her career on hold to help her sister. In the process, she discovered algae, the most alkaline, nutrient-dense plant in the world that no one seemed to know about. Catharine knew algae would be a game changer for the world if she could just help Americans understand it. And that’s when ENERGYbits was born.

It’s easy to celebrate the big wins and big victories. 

Made a million dollars? Time to celebrate! Signed a major deal with a store to carry your products? Grab the champagne! Time to celebrate!

I always have long lists of things that I need to do and accomplish. I never stop looking for ways to be able to serve my clients. I focus on everything that I am working on, and how I’m going to make it happen.

Recently, I was on a trip to Spain with one of my friends (who actually appeared on Shark Tank).  

She said “Michelle, you keep having all these wins but you don't celebrate any of them. It's just like another day in paradise for you. You should really be celebrating these wins.”

Quick side note: surround yourself with people who know what it’s like to be a business owner. They’ll teach you some amazing stuff! 

When she said that, I thought, you know what? She’s right!

So now, I’ve chosen to celebrate my wins!

New client? Amazing sponsor on the podcast? It’s time to celebrate! I choose to go to Dry Bar, and get my hair done, or I book a massage.

Instead of just accepting small successes and wins as just being a part of everyday life, I choose to celebrate ALL of the wins, not just the big ones!

This week’s guest on Success Unfiltered Podcast, Catharine Arnston, founded ENERGYbits when she discovered the nutritional power of algae. She’s heard a lot of NO’s through her career, and has also had quite a few business wins. One of her biggest lessons learned is that it’s important to celebrate all of those wins, and see just how far she’s come in her entrepreneurial journey!

If you’re in need of celebrating a business win, you won’t want to miss this week’s episode of Success Unfiltered!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

To share your thoughts:

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Special thanks goes out to Catharine Arnston for taking the time to chat with Michelle. Be sure to join us on January 20, 2020 for our next new episode!

Did You Know That Your MIND Can Make or Break Your Business? MINDSET. It’s no joke. But what is mindset all about? Do you have to overhaul your life in one day or go through complicated rituals? NO. It just takes awareness. And the belief that something better is possible for YOU. Join me, The Pitch Queen, and Master Sales Strategist Shameca Tankerson as we present our FREE Mini-Workshop “3 Power Practices To Create A Kickass Entrepreneurial Sales Mindset.”

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Catharine Arnston.
  • Catherine shares about her business, and how it got started.
  • Catharine had NO knowledge of her industry when she started her business, and she started from the ground up! She had to learn her product, her market - everything!
  • She started researching algae to help her sister, but it ended up changing her life.
  • Catharine found that people knew that they needed more greens in their diet, they just didn’t know how to incorporate them into their diets.
  • “I’m trying to build an industry, not just a company.” ~ Catharine Arnston
  • Catharine shares about her experiences with venture capitalists, and why she chose to say NO to them!
  • If you’re thinking about applying to be on Shark Tank, remember, it’s like a full time job.
  • “Never give up on your dream, no matter how big it is.” ~ Catharine Arnston
  • “The success that you're going to see comes from putting one foot in front of the other every single day.” ~ Catharine Arnston
  • Catharine found that as they marketed their product as a sports nutrition product, the industry had NO place for it.
  • Their NO didn’t come from customers: it came from the industry!
  • This led to a pivot in the business, and they began working with chiropractors and those in the wellness industry to market to them to sell to their patients, who were used to alternative wellness products.
  • “By staying open to opportunity, we found our perfect spot.” ~ Catharine Arnston
  • Entrepreneurs can be so close to their product that they miss the opportunities that are slightly “outside the box.” If you’re not paying attention to opportunities, you’ll only find NO.
  • Catharine shares some of the unique struggles of being a smaller brand.
  • You’ve got to celebrate small victories: the big wins, and the small wins.
  • Let go of the feeling of not being enough: focus on what you have accomplished.
  • Earn success a little bit at a time: Catharine found all of her retailers just one at a time. 
  • Most of the time, the company that you start with is not the one you will end up with: learn how to be ok with that.
  • Catharine shares what she would tell her younger self.

Connect with Catharine Arnston:

Did You Know That Your MIND Can Make or Break Your Business? MINDSET. It’s no joke. But what is mindset all about? Do you have to overhaul your life in one day or go through complicated rituals? NO. It just takes awareness. And the belief that something better is possible for YOU. Join me, The Pitch Queen, and Master Sales Strategist Shameca Tankerson as we present our FREE Mini-Workshop “3 Power Practices To Create A Kickass Entrepreneurial Sales Mindset.”


Music produced by Deejay-O  www.iamdeejayo.com