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137 | Ross Sapir and The Power of Committing to Your Clients’ Success

Success Unfiltered

Release Date: 01/20/2020

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137 | Ross Sapir and The Power of Committing to Your Clients’ Success

When was the last time you assessed the amount of commitment you’ve put into your clients’ success? 

Ross Sapir is the owner of Roadway Moving, and says that moving should be an experience people look forward to. In New York, that wasn’t the case before Roadway Moving. When Ross worked for other moving companies, all he saw was unhappiness. Every aspect of moving was miserable; the movers hated their jobs, the customers always complained, and the vendors couldn’t wait to escape. Ross knew there had to be a better way!

Roadway Moving was born with two philosophies in mind (and Ross refuses to compromise on either one). 1) Put my employees first. Movers are often underpaid and undervalued. Ross reasoned that if he gave them everything they needed to be happy, they would be better at their jobs. Happy movers are the competitive edge of Roadway Moving. 2) Turn moving, something universally hated, into an experience people were actually excited about. Ross wanted them to embrace the idea of a new home and a new life.

To do these two things, Ross had to think differently about business: more heart, less brain. That’s why I always make sure to take care of my customers and my employees.

If you had to figure out how much effort you were giving your clients, how much would you say you’re giving?

20%? 30%? 50%? 

If the answer is less than 100%, it’s not enough!

When you’re working with your clients and leads, they’ll notice when you’re overdelivering. In fact, that’s what’s going to make an impression!

My coaching clients know that they can expect me to overdeliver.

One client has been working on closing a deal that would bring in $30,000 in revenue. This means that I am 100% there, every step of the way. In fact, I just wrote an email earlier today to my client, asking for updates!

When you’re giving 100% to your clients and customers, you’re standing out. When you’re standing out, focused on giving the absolute best service that you can give, I can tell you that referrals will begin to roll in. 

This week’s guest on Success Unfiltered, Ross Sapir, founded Roadway Moving, a small moving company in New York City. He used to make hundreds of cold calls each day, and NO one would call him back. Now, he has hundreds of employees, and people call HIM to hire his company - even celebrities!

If you’re ready to be inspired by how giving 100% impacts your business, you won’t want to miss this week’s episode of Success Unfiltered!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Ross Sapir for taking the time to chat with Michelle. Be sure to join us on 2/3/2020, for our next new episode!

Who Has Time For A Long-Term Relationship? YOU do! And in your business, long-term relationships are a lot more important than you might think. I mean your SOULMATE clients and colleagues. The ones that love you as much as you love them. The ones who couldn’t imagine doing business with anyone else but you. The ones who form the foundation of your business. How do you take the time to create real and long-lasting connections in a world of Tweets, Snaps, and Newsfeeds? Let me show you how! My FREE guide “3 Steps To Court Your Soulmate Clients” and learn how to keep it real with your clients, starting right NOW!

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Ross Sapir.
  • Ross shares how all throughout his career, he’s heard so many NO’s! 
  • When Ross decided that he NO longer wanted to be with his previous company, he offered his stake in the company to others, and they said NO! 
  • He was part of a lawsuit to sever his ties. 
  • Ross chose to be “less right” so that he could follow what was right for him. When he was able to accept not being “right,” he could move on.
  • When you’re in a bad situation, it helps to take a look at the whole thing, and remember that it’s only a temporary moment; it’s not the end of the story.
  • “Time is the most valuable thing we have.” ~ Ross Sapir
  • When Ross started his own business, he found himself making hundreds of cold calls, and never getting a call back.
  • The key to being successful with a team is to lead by example. If you’re going to ask them to make cold calls, make more than they do!
  • Ross went from people never calling him back to having Meryl Streep call him to hire his company for her move!
  • Perseverance is key, as well as having a determined mindset.
  • When Ross went to get a loan from the bank, so many of the banks said NO!
  • The one who said YES was the one who believed in him because Ross sold himself well.
  • Sales becomes something you go into auto-pilot and just do: you don’t think about it; you just do it.
  • Focus on adding value to the marketplace, not on just making a sale.
  • Show people that you care about the solution to their problems.
  • “Money doesn’t make you feel fulfilled or happy…it will make you feel good for about 20 minutes.” ~ Ross Sapir
  • How did Ross go from no one returning his calls to having celebrities come to him? It was all about his reputation!
  • Choose integrity, and always give 100%, and you will reap the results.
  • 20% of people bring in 80% of the profits: those people are the ones who are giving 100%.
  • Ross shares what he would tell his younger self.

Connect with Ross Sapir:

Who Has Time For A Long-Term Relationship? YOU do! And in your business, long-term relationships are a lot more important than you might think. I mean your SOULMATE clients and colleagues. The ones that love you as much as you love them. The ones who couldn’t imagine doing business with anyone else but you. The ones who form the foundation of your business. How do you take the time to create real and long-lasting connections in a world of Tweets, Snaps, and Newsfeeds? Let me show you how! My FREE guide “3 Steps To Court Your Soulmate Clients” and learn how to keep it real with your clients, starting right NOW!


Music produced by Deejay-O  www.iamdeejayo.com