139 | Cathy Heller Shares the Secret to Loyal Customers

139 | Cathy Heller Shares the Secret to Loyal Customers

Do you practice empathy in your business?

Cathy Heller hosts the podcast Don’t Keep Your Day Job, which has 8 million downloads and features conversations with creative entrepreneurs like actress Jenna Fischer, blogger Seth Godin, and more. She’s a phenomenal coach and she’s sparking a movement for every soul to add their gift to the world.

Empathy happens when you create an emotional connection in your business, and make your clients feel seen and heard.

But, how can you do that?

Let me tell you about my new favorite restaurant, Parakeet Cafe.

It just opened up in the San Diego area. The owners are fantastic: they’ve made me feel seen and valued. 

They’ve got everything that I love in a restaurant: fresh, healthy food that makes me feel amazing. But best of all, the owners make their customers feel special. 

The owners themselves go through the restaurant, talking to customers - even taking orders! They didn’t just open a restaurant: they created an experience. 

Empathy has helped them to be able to know exactly what their ideal client wants, and they’ve chosen to continue to listen to their customers to hear what they love, and continue to make their experience even better.

This week’s guest on Success Unfiltered, Cathy Heller, moved to L.A. to kick off her music career, and after only a few months, her producer told her NO. Feeling crushed, she looked for other ways to make money from her passion for music, and she quickly found a perfect fit, making music for TV shows. Her career skyrocketed when she practiced empathy, and listened to what her clients wanted, and gave them exactly what they were looking for. Now, she inspires countless people to pursue what they are passionate about!

If you’re ready to be inspired by how empathy can change everything in your business, you won’t want to miss this week’s episode of Success Unfiltered!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Cathy Heller for taking the time to chat with Michelle. Be sure to join us on 2/17/2020, for our next new episode!

Ever Said YES When you Should’ve Said NO? It’s that moment where your gut said NO...but your bank account said, “You need the money.” So you said YES to the wrong client. And you’re paying the price. What if you could filter out the wrong clients, and at the same time bring the dream ones to your door? My FREE guide “Ideal Clients ONLY: 5 Steps To Pre-Qualifying Prospects And Clients BEFORE The Sales Talk” will show you how!

Here are a few key secrets we talked about in this episode:

• Michelle introduces Cathy Heller.
• Cathy created a business out of the belief that every person matters, and that people are dying to be seen.
• “I believe that we can do what we love and get paid to do it.” ~ Cathy Heller
• Cathy moved to L.A. to get a record deal, and even attended some of Lady Gaga’s recording sessions. 
• After only 3 months, her producer called her and said that they were dropping her from the label.
• “It felt like I made it to Oz, and the wizard couldn’t do anything for me.” ~ Cathy Heller
• After hearing NO, Cathy reevaluated, and found alternate ways to do what she loved, including reaching out to others for music, writing music for shows.
• “People who are successful have been through a lot.” ~ Cathy Heller
• Business is about having empathy for other people: ask what they need, and how you can serve those needs.
• Your work is not just to simply fill a void: it’s to meet a need.
• Cathy shares about her childhood background, and how she has used the lessons learned to impact how she works even today.
• People are looking for purpose and connection; finding where they fit into the world.
• Cathy shares about her birthright trip to Jerusalem, and how it changed her life.
• “Everyone has genius, not everyone has momentum.” ~ Cathy Heller
• Cathy shares the three major things that she learned while living in Jerusalem, and how that impacted her perspective.
• You’re going to hear more NO’s when you’re out taking chances.
• Some people are going to be all pumped up and ready to take chances, others will be held back by the words of naysayers that they’ve heard all their lives.
• You have to “Marie Kondo” your life before you can achieve momentum.
• Empathy and compassion needs to be practiced, both for yourself and for others.
• Cathy shares about the therapy she’s gone through, and how she’s learned to have empathy for herself and others.
• Make sure that you are present, both for yourself and others. That will help you serve people that you are aligned with.
• When you are authentic, people know!
• Whatever you do, think of ways that you can authentically connect with people and help meet their needs.
• Cathy shares what she would tell her younger self.

Connect with Cathy Heller:

• Facebook
• Instagram
• LinkedIn
• Website
• Ever Said YES When you Should’ve Said NO? It’s that moment where your gut said NO...but your bank account said, “You need the money.” So you said YES to the wrong client. And you’re paying the price. What if you could filter out the wrong clients, and at the same time bring the dream ones to your door? My FREE guide “Ideal Clients ONLY: 5 Steps To Pre-Qualifying Prospects And Clients BEFORE The Sales Talk” will show you how!

Music produced by Deejay-O  www.iamdeejayo.com