144 | Alex Bayer is a Genius at Getting Investments on Shark Tank

Do you know your real value? Have you ever given that question any thought? Do you know what you bring to the table in regards to your clients?

Alex Bayer grew up in Southern California in the city of Palos Verdes.  After graduating college, he jumped right into the insurance world, knocking on doors across Los Angeles to sell them group insurance coverage.  While working long hours and being on the road driving, Alex relied on home-made smoothies to help get him through the day with clean functional ingredients.  After leaving insurance, Alex discovered a ‘Genius’ idea from a friend who showed him a smoothie that simply blended coconut water and coconut meat together, and from there Genius was born.  The Genius coconut smoothie combines only two base ingredients and in all its simplicity, is extremely clean, healthy, creamy, and filling.  No wonder ‘It’s Pure Genius!’

What happens when you know your value? 

You’re able to bring on better clients and investors; those who aren’t just any client or investor. They’re your ideal client.

You have to know your worth so that you can say YES to only the best clients and investors. But how can you show them?

Some entrepreneurs focus on creating case studies. After all, a savvy investor wants all the nitty-gritty details will want to have the data, and be able to see that investing in you is a worth it.

As a business coach, how can you show that data? 

Let me tell you my best secret: reviews!

I ask for reviews from every single one of my clients, and they know I don’t just want one-line reviews. I ask for video reviews, and ask for them to share just how I have helped them improve their business.

After working with me, did they increase their top-line revenue? I want them to share that if they did! Did they onboard new ideal clients? Tell us more! Are they working fewer hours, and making more money, and have increased profitability? That is the kind of data I want them to share in these reviews!

I also don’t just get reviews immediately. I follow up months later. I want my future clients to know that I help them achieve lasting results. I want to see them be successful in their business for the long-haul!

These reviews are so valuable because potential clients get to hear from others just what I can do for them, and the value that I have to offer.

This week’s guest on the Success Unfiltered Podcast is Alex Bayer, creator of Genius Juice! Would you believe that he doesn’t ask for the sale though? Instead, he takes the time to show clients and investors the value that he and his product has to offer, and he has learned how to naturally close many no-pressure sales (including on Shark Tank). 

Wondering how you can better show clients your value? You won’t want to miss this week’s episode of Success Unfiltered!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

 

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Special thanks goes out to Alex Bayer for taking the time to chat with Michelle. Be sure to join us on 4/27/2020 for our next new episode!

How Do You Sabotage Your Business Success? By undervaluing your products and services. Selling yourself short. And never understanding your TRUE worth. If you’re tired of stress, resentment, and frustration in your business, stop right here. Grab a copy of my FREE guide, “Owning Your Worth: A Guide To Knowing Your Value And Naming Your Price.” And learn how to KNOW, OWN, and ASK FOR what you are worth. 

 

Here are a few key secrets we talked about in this episode:

• Michelle introduces Alex Bayer.
• Alex shares how Genius Juice came into existence.
• When he was first starting, he had an investor who was going to invest $150,000, but this investor eventually said NO!
• Alex had to choose to look at this with abundance, knowing that his next opportunity would be coming along.
• Choosing abundance meant that Alex realized that this investor would not be his only potential investor: he had to go connect with others! The right investor was out there.
• “There's a lot of people out there that could invest, that find value in our product and our brand and believe in me.” ~ Alex Bayer
• When the investor said NO, Alex got up, and started from scratch, looking for another investor.
• There are three people you should pitch: family, friends, and fools. Alex does say that anyone who invests in him isn’t a fool, however.
• “At the end of the day, people invest in people.” ~ Alex Bayer
• Sometimes your investors will feel like fools, because they don’t know where your business is going. Make sure you educate them!
• Alex shares that he doesn’t ask for the sale: he focuses on providing value, so the sale happens naturally, and potential investors and clients are more likely to say YES!
• People like to believe in what you’re doing, and often want to invest in you, but they like not having pressure.
• Presenting no-pressure opportunities is a key to closing a sale.
• “Most savvy investors are results driven.” ~ Alex Bayer
• Make sure that you are prepared to show that you’re not just talking: that you can execute! In order to bring on investors, you have to be able to show them that you can execute.
• Case studies can show investors what you’re capable of: they can show growth, sales numbers, and the results that show them you are worth saying YES to.
• If you have a product, and get it into stores, don’t just drop off inventory and come back later to pick up a paycheck. Show value to the store! Do demos, and help bring people in. Be a true partner.
• Have perseverance when a plan falls through. Sitting and sulking won’t get you anywhere: there is a time and place for sulking, but it won’t move you forward.
• When a client or investor says NO, that means it wasn’t the right opportunity. Move on, and find the next person.
• Alex shares what he would tell his younger self.

Connect with Alex Bayer:

• Facebook
• Instagram
• LinkedIn
• Twitter
• Website

Check out the Invisible Gorilla video referenced in the episode.

How Do You Sabotage Your Business Success? By undervaluing your products and services. Selling yourself short. And never understanding your TRUE worth. If you’re tired of stress, resentment, and frustration in your business, stop right here. Grab a copy of my FREE guide, “Owning Your Worth: A Guide To Knowing Your Value And Naming Your Price.” And learn how to KNOW, OWN, and ASK FOR what you are worth. 

 

Music produced by Deejay-O  www.iamdeejayo.com