Baxter Lanius: Why Cash Confidence Is the Hidden Growth Lever for MSPs
Release Date: 07/10/2025
Entrepreneur Mindset How MSPs Scale From Services to Intelligence
Sunny's Silver Linings
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Baxter Lanius: Why Cash Confidence Is the Hidden Growth Lever for MSPs
Sunny's Silver Linings
What’s stopping your MSP from scaling? Hint: it’s not sales, it’s cash flow. In this episode of Sunny’s Silver Linings, I sit down with Baxter Lanius, CEO of Alternative Payments, to unpack why cash confidence is the true growth engine for modern MSPs. From Wall Street investing to launching a fintech built for the channel, Baxter shares how automation, clarity, and a shift in mindset can transform your operations — and your EBITDA. Key Takeaways: Why most MSPs unknowingly bleed value from slow AR processes How to reduce DSO from 35 to...
info_outlineWhat’s stopping your MSP from scaling? Hint: it’s not sales, it’s cash flow.
In this episode of Sunny’s Silver Linings, I sit down with Baxter Lanius, CEO of Alternative Payments, to unpack why cash confidence is the true growth engine for modern MSPs.
From Wall Street investing to launching a fintech built for the channel, Baxter shares how automation, clarity, and a shift in mindset can transform your operations — and your EBITDA.
Key Takeaways:
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Why most MSPs unknowingly bleed value from slow AR processes
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How to reduce DSO from 35 to 10 days with automation
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The mindset shift from technologist to strategic operator
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How PE thinking helps you prioritize the right growth bets
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“Revenue is vanity, profit is sanity, cash flow is reality” — explained
Whether you’re bootstrapped or PE-backed, this is a must-watch for any MSP leader serious about scaling smarter.