325. Interview with David Ledgerwood, Co-Founder of Add1Zero: How to Create Your Own Momentum in This Down Economy
Release Date: 11/01/2023
349. Disrupting the Real Estate and Rental Industry with Andrew Borovsky, Co-Founder of Visible
Raw and Real Entrepreneurship
Get ready to immerse yourself in the dynamic world of entrepreneurship, real estate, and economic insights. Join Susan as she sits down for a captivating conversation with serial entrepreneur and trailblazing product designer Andrew Borovsky, Co-Founder of Visible. Andrew's journey from the corridors of Adobe and Apple to his current role as a seasoned entrepreneur is nothing short of inspiring. In this episode, he takes us through his extensive career, sharing valuable insights gained from navigating the tumultuous waters of the 2008 financial crisis and his experiences at renowned...
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348. Innovating Entrepreneurship: Aimee Schuster on AI, Marketing, and Empowering Diverse Founders
Raw and Real Entrepreneurship
In this episode of "Raw and Real Entrepreneurship," Susan Sly has a dynamic conversation with Aimee Schuster, the founder of Bandwidth Strategy and a Josephine Collective angel network member. They discuss the challenges that women face in entrepreneurship and the importance of mentorship and support. Aimee shares her journey from starting an eco-friendly business to becoming a fractional C-suite executive, emphasizing the value of risk tolerance and adaptability. The discussion also covers the evolving landscape of work, the future of marketing in the age of AI, and...
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347. Innovating the Wait: Zack Klima’s Journey from Detroit to Tech Visionary
Raw and Real Entrepreneurship
In this episode of the "Raw and Real Entrepreneurship" podcast, Susan Sly interviews Zackary Klima, the founder of WaitTime. Klima discusses his entrepreneurial journey, from the streets of Detroit to WaitTimes' Intel partnerships. Zack shares insights from his early days, where he mastered communication and overcame fears in Detroit's business landscape. The conversation explores Detroit's challenges and Zack's passion for its revitalization, which shaped WaitTimes' mission to enhance customer experiences through technology. Key moments underscore Zack’s...
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346. The Simple Action That Led to Serious Growth with Andrew Bart, Co-Founder of AlgoFace
Raw and Real Entrepreneurship
Join Susan Sly for a captivating discussion with Andrew Bart, CEO and co-founder of Algo Face, as they probe into his entrepreneurial journey and unique approach. Andrew's story spans from balancing a business part-time with a full-time C-suite role to turning personal loss into a successful venture, showcasing resilience and positivity. Discover the power of networking, family values, and organic community building as Andrew shares insights from his 15-year journey of hosting gatherings and connecting like-minded individuals. Explore Algo Face's groundbreaking work in...
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345. Breaking Bias, Setting Boundaries, and Revolutionizing FemTech with Lisa Marceau, Co-Founder of Joyuus
Raw and Real Entrepreneurship
In this empowering episode of the "Raw and Real Entrepreneurship" podcast, Susan Sly engages in a candid conversation with Lisa Marceau, the Co-Founder of Joyuus. Lisa and her dedicated team aim to bridge the gap in maternal care, offering solutions for diverse populations in women's postpartum health and Femtech innovation. Throughout the episode, Susan and Lisa share their personal experiences with gender bias and the challenges they face in fundraising, shedding light on the imperative need for inclusivity in the entrepreneurial landscape. Their conversation extends to...
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344. The AI Tipping Point: Entrepreneurs at the Crossroads with Host Susan Sly, Tech Co-Founder
Raw and Real Entrepreneurship
Dive deep into the evolving world of artificial intelligence (AI) with host Susan Sly in a pivotal episode of Raw and Real Entrepreneurship: “The AI Tipping Point: Entrepreneurs at the Crossroads.” This thought-provoking episode unpacks the latest controversies shaking the foundation of AI development, including Elon Musk’s lawsuit against OpenAI for breaching its founding mission and the collective decision by tech giants to pause AI research. Discover the implications of these events for entrepreneurs navigating the AI revolution, and explore actionable strategies for integrating AI...
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343. Every Entrepreneur Should Be Doing This on LinkedIn. Resident social media expert and co-founder of Agency 8, Avery Sly shares how to get more organic traction.
Raw and Real Entrepreneurship
Welcome to another powerful episode of "Raw and Real Entrepreneurship" hosted by Susan Sly. In this episode, Susan is joined by her daughter, Avery Sly, who serves as the Marketing Manager and Director of Brand Development at Agency 8. Together, they dive deep into LinkedIn and its powerful tool – newsletters. Avery, a seasoned entrepreneurial social media expert, shares her expertise on why LinkedIn has become a priority for her agency, emphasizing its professional tone and the increasing popularity among business professionals. The episode focuses on LinkedIn newsletters, and Avery...
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342. Empowering Minds: Gregory Shepard's Neurodivergent Entrepreneurial Journey & $900M Plus in Exits
Raw and Real Entrepreneurship
Join Susan Sly on the Raw and Real Entrepreneurship Podcast as she talks to Gregory Shepard, Co-Founder of BOSS Capital Partners, about his unconventional journey as an entrepreneur. Gregory's unique global perspective and challenging experiences set him apart from traditional C-suite executives. In this episode, Gregory discusses the transformative power of entrepreneurship, starting over, and navigating neurodivergence in the business world. He shares his approach to tackling challenges, adapting to change, and building a supportive team. With 20 years of experience as a...
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341. Tech with Heart: Unleashing AI Innovation for Pets with Susan Groeneveld, Founder of Sylvester.ai
Raw and Real Entrepreneurship
In this empowering episode of ‘Raw and Real Entrepreneurship’, Susan Sly sits down with a remarkable guest, Susan Groeneveld, the visionary founder of . Get ready for a deep dive into entrepreneurship as Susan Groeneveld shares her inspiring journey of founding and leading Sylvester.ai, a cutting-edge company at the intersection of technology and predictive healthcare to improve animal health. Susan Sly engages in a candid conversation with Susan Groeneveld, exploring the challenges and triumphs of building a business with a mission to make a positive impact. Discover the raw and...
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340. Raw and Real Entrepreneurship: Embracing Pivots and Confronting Disappointments with Lori Harder
Raw and Real Entrepreneurship
In this revealing episode of “Raw and Real Entrepreneurship,” Susan engages in an intimate conversation with Lori Harder, the innovative force behind and the exciting new venture, . Friends for over 15 years, Susan and Lori delve into the emotional complexities of pivoting in business and the inherent fear of disappointing others. This episode takes listeners through the tumultuous yet rewarding business transformation process. Drawing on her experiences with , Lori offers invaluable insights into the resilience and bravery needed to navigate change. Susan and...
info_outlineIn part one of this two-part episode, Susan Sly dives deep into entrepreneurship with David Ledgerwood, the Co-Founder of Add1Zero. With over two decades of experience in the business world, David's journey from professional services at PwC to crafting code for Fortune 500 giants like UPS, JP Morgan Chase, and Aetna is nothing short of inspiring.
In part one of this conversation, you'll hear David's insights on the current business landscape. He shares his experiences with the unprecedented challenges faced by businesses in recent times, notably the low lead volumes in Q2 and Q3. David discusses how the COVID hangover may still affect decision-makers and how this has impacted businesses across the board.
He questions why the focus in the startup world often revolves around raising capital and securing funding when revenue is, in his view, the true lifeblood of any enterprise. David emphasizes the importance of building a robust cash reserve and cultivating a culture of revenue generation within your company.
David also sheds light on the changing financial landscape, including rising interest rates and the end of an era where money was essentially free. He emphasizes the importance of being prepared for economic downturns and highlights the role of having a financial safety net. David suggests that maintaining a side consulting company as a personal financial buffer has been a key strategy for navigating the peaks and troughs of entrepreneurship.
Join Susan Sly and David Ledgerwood in this candid and insightful conversation that will inspire and educate entrepreneurs at every stage of their journey!
About David Ledgerwood:
David Ledgerwood serves as the Managing Partner at Add1Zero, a company specializing in end-to-end sales execution for tech-enabled B2B service firms looking to scale from six to seven digits in revenue. With a remarkable career sales record exceeding $50 million and an average deal size of over $150,000, he boasts over a decade of experience in software and service sales. His leadership has been instrumental in guiding multiple companies to mid-7 figure growth.
Connect with David:
Website www.add1zero.co
LinkedIN @davidledgerwood
About Susan Sly:
Susan Sly is a Tech Co-founder and Co-CEO, a tech investor, best-selling author, keynote speaker, entrepreneur, and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.
Connect With Susan:
Twitter @Susanslylive
Twitter @rawandrealentr1
LinkedIn @susansly
Facebook @susanslylive
Website https://susansly.com/
Join Susan's Insider’s List https://susansly.com/insider/