Rich Bruno: Building A Firearms Training Business One Client At A Time
Release Date: 02/06/2025
Andy Hallinan: Elite Marketing Strategies For The 2a Space
Tactical Business
In today’s episode of Tactical Business, host Wade Skalsky sits down with Andy Hallinan from Carry Daily to discuss game-changing marketing strategies for firearm instructors and FFLs. Andy reveals how firearm instructors and FFLs can leverage Facebook ads, email lists, and direct response strategies to scale—even during political slumps. Learn why selling the transformation (not just a class) and using aspirational marketing drives loyalty and profit.
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Freedom Hunters: Combining The Great Outdoors With Veteran Outreach
Tactical Business
In today’s episode of Tactical Business, host Wade Skalsky sits down with Anthony Pace from Freedom Hunters. Join us for an inspiring conversation with Anthony Pace from Freedom Hunters, a nonprofit that takes veterans on life-changing outdoor adventures. From Colorado hunting roots to organizing global veteran hunts, Anthony shares how nature and camaraderie help heal those who served. Discover how 15,000+ veterans have found hope through hunting, fishing, and conservation—and how YOU can get involved.
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David Merrill: How A Missed Opportunity Changed Bowhunting Forever
Tactical Business
In today’s episode of Tactical Business, host Wade Skalsky sits down with David Merrill of Bow Spider. Learn why failure is just finding ways that don’t work (thanks, Edison) and how marketing can trump product perfection. Hear a wild 30-year regret about a missed patent opportunity, plus why launching now beats endless refinement. Discover how COVID unexpectedly boosted one niche market and why entrepreneurs must balance creativity with cold, hard data. Spoiler: If you wait for "perfect," you’ll never ship.
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Woody Morrisson: Building A Lifestyle Firearm Training Business
Tactical Business
In today’s episode of Tactical Business, host Wade Skalsky sits down with Woody Morrisson of VC Firearms Training, a firearms instructor with a unique, laid-back teaching style tailored to individual needs—especially women looking to defend themselves. Woody shares his journey from offering free training to building a niche "lifestyle business" that prioritizes personalized instruction over large, one-size-fits-all classes.
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Michael Schwartz: From Banker To 2A Advocate
Tactical Business
In today’s episode of Tactical Business, host Wade Skalsky sits down with Michael Schwartz of San Diego County Gun Owners. Michael breaks down 15 powerful moments that shaped the early days of San Diego County Gun Owners. From bold leadership moves to major political victories, these highlights show how a grassroots movement turned into a regional force for the Second Amendment. Whether you're a longtime supporter or new to the cause, this journey will fire you up!
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Building A Sporting Goods Store With Good People - Tom Denniston
Tactical Business
In today’s episode of Tactical Business, host Wade Skalsky sits down with Tom Denniston of Fort Thompson Sporting Goods. From humble beginnings to a thriving sporting goods empire—Tom Denniston shares the incredible journey of building a store with good people, smart business moves, and a deep passion for hunting. From the rise of camo and deer stands to battling big-box stores and the internet era, Tom reveals the challenges and triumphs of running a successful business. Tune in for an inspiring story of resilience, innovation, and community!
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Building an FFL Business Fast! - Keenan Allemond
Tactical Business
In today’s episode of Tactical Business, host Wade Skalsky sits down with Keenan Allemond of Lateral Limits Works to talk about the challenges and triumphs of starting and running a firearms business. He shares his journey of finding a location, securing an FFL, and navigating inventory shortages during COVID. Keenan also dives into the importance of customer service, his approach to selling suppressors, and how he built a thriving business without spending a dollar on advertising. Don’t miss this deep dive into the firearms industry!
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Tactical Headlines with John McCoy – MAR. 20, 2025
Tactical Business
Discover the latest in firearms and gear on this episode! Christensen Arms is now a member of SAAMI! Plus, we take a look at Winchester’s innovative .21 Sharp cartridge—how it’s designed, loaded, and what makes it special. Don’t miss this deep dive into cutting-edge ammo technology!
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Using YouTube To Grow A Firearms Business - David Dorsey
Tactical Business
In today’s episode of Tactical Business, host Wade Skalsky sits down with David Dorsey from D'Boss Firearms. David shares his journey of navigating FFL licensing, dealing with the ATF, and growing a YouTube channel to 100K+ subscribers. He discusses the challenges of fingerprinting, audits, and firearm sales, along with the impact of social media restrictions. Plus, insights on gunsmithing, Cerakoting, and auctions. Learn how YouTube became his best marketing tool, driving foot traffic and business success. Don't miss this insider look!
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Building a 2A Business in Phases - Toby Leary
Tactical Business
In today’s episode of Tactical Business, host Wade Skalsky sits down with Toby Leary of Cape Gun Works. Toby shares the journey of building a firearms training and retail facility from the ground up. He discusses the challenges of location, financing, and industry competition while emphasizing customer service, community engagement, and persistence. Learn how their vision, faith, and business strategy helped them grow into a successful, well-respected destination. Watch now to hear firsthand insights on entrepreneurship, risk-taking, and overcoming obstacles in the firearms industry.
info_outlineIn today’s episode of Tactical Business, host Wade Skalsky sits down with Rich Bruno from RAB Firearms. Rich dives deep into the challenges of firearms training for law enforcement and civilians. He discusses the lack of hands-on training in agencies, the rise of private firearms coaching, and the dedication of civilians who train harder than some officers. Rich also shares insights on defensive tactics, home security, and his approach to coaching over instructing. Don’t miss this conversation on practical, real-world training!