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Advice on investing in yourself and your business with personal stylist and fashion insider Brandi Johnson

Talk Bravely

Release Date: 05/18/2020

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On this episode of Talk Bravely, I have the privilege of chatting with Brandi Johnson, personal stylist and leader in a popular fashion tech company.  Brandi has degrees from Brown and UC Berkeley and early in her career was a partner at a national consulting firm where she coached professionals on achieving their goals.

She quickly earned a reputation for style along with training and found herself regularly coaching colleagues on looking their best.  Fast forward a few years and tons of hard work, and Brandi found herself training with Stacy London from TLC’s What Not To Wear. After that experience, Brandi decided to merge her two passions of coaching and fashion and founded her styling company Brandeis Nicole.

Since officially starting her styling business in 2012, she’s styled over 1000 clients, built out a company that allows for in person and virtual styling, and now also has a successful career in a leadership role with a well-known fashion tech company.

What we’re talking about:

  • Brandi’s career path and bold decisions to grow her business

  • How Brandi’s matriarchal family structure influenced her personally and inspired her love for fashion and personal style.

  • Where Brandi got her confidence to start her own business after considering herself a company woman.

  • How she went full time in her personal styling business and two months later worried if it would be sustainable.

  • Her encouragement that spending money on your business and investing in your business can feel very similar but are in fact very different - and explains how founders can get clear on the two.

  • The benefit of other women championing her business launch and how she used a pricing strategist to help her determine how to price her services.  

  • The process of thinking about increasing styling prices or increasing scale.

  • What to expect when working with a personal stylist - honesty, fit, and fun. 

Connect with Brandi:

 

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