Credibility, Point of View & Relevance: Gloria Chou’s No-Gatekeeper PR Approach
Release Date: 02/18/2026
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Windowsill Chats
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Windowsill Chats
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Creativity’s Edge: Skill Over Talent & the Case for Creating Before You Consume with Susan Riley
Windowsill Chats
Margo Tantau is joined by educator, researcher, and national leader in creativity, arts integration, and STEAM education, Susan Riley. As the founder of the Institute for Arts Integration and STEAM and author of Creativity’s Edge, Susan brings a refreshing, deeply human perspective on creativity — not as an artistic gift or innovation buzzword, but as a decision-making skill essential for navigating uncertainty, complexity, and an increasingly AI-influenced world. Susan shares her journey from growing up as a self-described “farm girl” in Pennsylvania to becoming a pioneer in arts...
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Credibility, Point of View & Relevance: Gloria Chou’s No-Gatekeeper PR Approach
Windowsill Chats
Margo is joined by award-winning PR strategist, community builder, and host of the Small Business PR Podcast, Gloria Chou. Known for disrupting traditional PR by helping creatives, founders, and small business owners land top-tier media using AI tools instead of big budgets or insider connections. In this episode, Gloria joins Margo to unpack how PR now fuels AI search visibility, why press and podcasts act as modern trust signals, and how artists, makers, and small brands can use accessible tools like ChatGPT and Perplexity to pitch with clarity, credibility, and relevance. Margo and Gloria...
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Windowsill Chats
Margo is joined by Ashley Lohr, an artist, educator, and community builder based in Petersburg, Alaska—a small fishing island town where she has taught art for nearly two decades. Working across painting and enamel jewelry, Ashley has built a creative life rooted in place, curiosity, and long-term commitment. From sustaining robust school art programs to teaching workshops far beyond the classroom, her path is a testament to what can unfold when artists design lives that support both their work and their values. Ashley shares how moving to Alaska at 23 shaped her identity as both a teacher...
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Creating a Career Without Labels: How Jill Labieniec Cultivates Creative Satisfaction in Multiple Mediums
Windowsill Chats
Margo is joined by Jill Labieniec, an illustrator, designer, and endlessly curious maker living on Vashon Island in the heart of the Pacific Northwest. Working primarily with watercolor, Jill’s whimsical illustrations and patterns have found homes on everything from fabrics and home goods to books, stationery, and editorial projects. Alongside her illustration practice, she has a deep love for working with her hands—sewing dresses, making shoes, and shaping clay—guided by a belief that art should help people create spaces where they can rest, daydream, and grow. In this episode Jill...
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What 300 Episodes Has Taught Me About Creativity, Confidence, and Staying the Course
Windowsill Chats
In this 300th episode of Windowsill Chats, Margo sits down for a special solo conversation—answering thoughtful listener questions that span creativity, confidence, career longevity, leadership, and the magic that keeps artists going. With over two decades of experience in the creative industry, Margo reflects on how her relationship with art has evolved, what she’s learned from running The Foundry, and the advice she returns to again and again when mentoring artists. Margo shares: How she makes space for her own creativity—and what her personal art practice looks like now Ways to quiet...
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Aging Out Loud: Caregiving, Creativity, and the Power of Beginning Again with Judith Henry
Windowsill Chats
Judith Henry joins Margo for a deeply honest and life-affirming conversation about caregiving, creativity, and what can unfold when we stay open to possibility at every age. A writer, artist, and podcaster, Judith shares how caring for her parents in the final chapter of their lives became the unexpected catalyst for an expansive creative journey—one rooted in humor, grit, color, and connection. At 61, Judith wrote The Dutiful Daughter’s Guide to Caregiving, a practical and compassionate resource born from lived experience. In her late 60s, she picked up her mother’s paintbrushes and...
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Reframing Creativity as a Necessity: How the Arts Heal, Connect, and Sustain Us with Daisy Fancourt
Windowsill Chats
Margo is joined by Daisy Fancourt—Professor of Psychobiology & Epidemiology at UCL and a globally recognized leader in understanding how creativity and social connection influence our health. From her early days designing arts programs inside hospitals to directing major WHO initiatives and publishing over 250 papers, Daisy has spent her career documenting the profound, measurable impact of creative engagement on stress, aging, recovery, cognition, and community wellbeing. In a world that often treats the arts as extra or a luxury, Daisy reframes them as essential—showing how even the...
info_outlineMargo is joined by award-winning PR strategist, community builder, and host of the Small Business PR Podcast, Gloria Chou. Known for disrupting traditional PR by helping creatives, founders, and small business owners land top-tier media using AI tools instead of big budgets or insider connections. In this episode, Gloria joins Margo to unpack how PR now fuels AI search visibility, why press and podcasts act as modern trust signals, and how artists, makers, and small brands can use accessible tools like ChatGPT and Perplexity to pitch with clarity, credibility, and relevance.
Margo and Gloria discuss:
- Why visibility—not talent—is often the biggest hurdle for creatives
- Reframing PR as relevance-driven storytelling (not self-promotion)
- Gloria’s CPR Method: Credibility, Point of View, Relevance
- How cold pitching works—even without contacts or PR experience
- Using AI tools to research angles and draft pitches in minutes
- Press & podcasts as critical trust signals in AI-driven search
- The shift from traditional SEO to AI shopping and discovery
- Mindset shifts to overcome imposter syndrome and “not newsworthy” thinking
Connect with Gloria:
Website: www.gloriachoupr.com
Instagram: @gloriachoupr
YouTube: @smallbusinesspr
LinkedIn: in/gloriaychou
Connect with Margo: