Soft Power and How it Leads to Strength, Profits and Loyalty

This week, Tom and Dylan unpack the concept of soft power—how goodwill, credibility, and trust shape influence. They reflect on the original vision behind tasty: offer free, fact-based research to build trust and earn loyalty—an approach that mirrors how nations gain global standing. From students choosing to study in America to consumers buying U.S. goods, soft power has long been a quiet force behind leadership on the world stage. But are we losing our edge? Tom and Dylan explore where the U.S. might be getting it wrong—and what’s at stake when influence starts to fade.