StorySelling with Nick Nanton

Nick Nanton joins the show to talk about the importance of surrounding yourself with high performers to become one, the traits required to reach the success you want in your career and life, and how your story can be your biggest asset as a tax professional.

 

To learn more, and for the complete show notes, visit: http://taxpronation.com/17

 

In This Conversation We Cover:

• [01:40] Who is Nick Nanton?
• [03:09] "You are the average of the 5 people you spend the most time with." —Jim Rohn
• [03:19] Ben Hardy, one of the top writers on Medium.com, wrote the book Will Power Doesn't Work about how your surroundings dictate who you become
• [03:57] What kind of decisions you make when your mind gets decision fatigue
• [04:12] How to set yourself up for making successful decisions by changing your environment
• [04:44] "Spending time around extraordinary people makes extraordinary become normal." —Nick Nanton
• [05:00] How Nick's childhood, parents, and growing up in the Caribbean (Barbados) shaped his life and set the foundation for his success
• [06:05] Why 90% of success is mindset, his early Tony Robbins influence, and his journey trying to become an Olympic tennis athlete
• [07:00] How choosing you relational environment is not just about money
• [09:55] The disconnect Nick has learned about the tax professional community that's costing you clients
• [12:32] Nick's 47 LLCs and his relationship with his tax professional
• [13:13] "The great news is ... the bar is so low!" —Nick Nanton
• [14:05] "Most entrepreneurs and successful people become successful in many ways because they break the mold in some shape or form." —Nick Nanton
• [15:33] The one thing Nick learned about law and why meddling in what you are not best at doesn't serve you
• [16:27] When my mindset shift happens, how do I go from where I am to where I want to be?
• [17:25] "Life is based on the exchange of value." —Nick Nanton
• [18:07] The story about how Nick became a clown for $150/hour
• [19:10] How to know when you need to hang out with different people
• [20:02] The mindset shifting story of Nick's driving reason behind so much of what he does today
• [22:38] The feeling of commoditization among tax professionals and how to stand out
• [24:45] The tough realization that simply getting past the bar of entry in any field is ensuring you are now just like everybody else
• [25:31] The story branding and positioning conversation that truly differentiates you
• [26:28] What is true branding? Why is it not your logo, appearance, products, or services?
• [26:53] The only thing you have that no one can copy
• [27:31] Why storytelling is a learned skill and how it gets him into Nashville songwriters rooms
• [28:24] "A story, in any way, shape or form, can never be too long, just too boring." —Nick Nanton
• [29:14] How false modesty hurts your story and how to get others to tell your story for you
• [30:43] The key turning point when you stop storytelling for you and start storytelling for others
• [32:58] Nick's story about working with his dad and how he successfully works with his family
• [35:40] What Nick's coach, Dan Sullivan, taught him about unique ability and what you should be paring down your time to focus on daily
• [38:02] What Nick learned from reading 3 pages of the book, DaVinci and the 40 Answers, and the 2 categories all people fall into
• [38:50] How to achieve the best outcomes when working and collaborating with others
• [39:42] What to do when you find you are not good at telling your own story

 

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