The Evolving Role of the Corporate Communications Team
Influencers
How will the role of the Corporate Communications team - and its partners - evolve in the near future? In the last 24 months of repeated disruptions, distortions and discontinuities in the business world, the role of Corporate Communications has been elevated to a critical position in the company ecosystem. Speed, calmness, accountability, flexibility, and resilience are required skills as strategic and tactical stories are carefully managed across all stakeholder groups in what can only be described as 'turbulent times.' Join us for a wide-ranging discussion drawing on the data from The...
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Winning People's Trust Via the Sustainable Stories We Tell
Influencers
How to Tell a Coherent and Authentic Sustainability Story In this podcast, Alex Heath, Managing Director and US Head of Social Impact & Sustainability at Edelman, talks with Denise Dahlhoff, Senior Researcher, Consumer Research, about the growing expectations for companies by various stakeholders—from customers to investors to employees and beyond—to address sustainability and what that implies for telling a coherent, authentic sustainability story to different audiences. Tune in to hear about the following topics: What do corporate sustainability and social impact entail? How do...
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Single Insights: The Science of Solos
Influencers
In this episode of “Influencers,” Peter McGraw, a marketing professor at the University of Colorado Boulder and an expert on emotions and behavioral economics, talks with Denise Dahlhoff, Senior Researcher at The Conference Board, about his latest research on an underexplored topic: singles. Listen to this episode to learn about: The economic importance of singles and their demographic diversity Marketing to singles, including examples and underleveraged potential Different psychographic segments of singles, including eternal singles and hopeful romantics Opportunities for employers to...
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How Artificial Intelligence Will Make A Real Impact On Marketing
Influencers
Listen to our Influencers Podcast as Mike Moran, a Senior Fellow of the M&C Center and the Chief Product Officer of SoloSegment, an AI powered martech company that predicts which content should show on your website, uses his real intelligence garnered from 30 years in the space to illuminate what you need to know about the Artificial side of intelligence.
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Helping a Diverse America Self-Express and Reach Financial Goals
Influencers
How does the use of financial services vary across Asian, Black, Hispanic, and White (Non-Hispanic) consumers in the US, and how can companies address existing services gaps? And how do multicultural consumers use restaurants, travel, personal services, education, and other services to express their ethnic origins, and what this all means for companies as US demographics are changing? Listen to this conversation by Ivan Pollard, Leader of the Marketing & Communications Center, with Dana Peterson, Chief Economist, and Denise Dahlhoff, Senior Researcher, about The Conference...
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C-Suite Outlook - What Marketers Need to Know
Influencers
The Conference Board's timely annual survey of C-Suite Executives is out and it provides fascinating insights for marketers and communicators. What are C-Suite executives focusing on and how will it help marketers navigate what lies ahead with more certainty? Join Ivan Pollard, Leader of The Conference Board Marketing and Communications Center, and Denise Dahlhoff, Senior Researcher as they unveil the data from this year’s C-Suite Outlook through the lens of Marketing & Communications.
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The Biggest Challenges Facing Marketers: The New CMO Survey
Influencers
To discover the good news from the latest CMO Survey, join Christine and Ivan Pollard, leader of the Marketing and Communications Center at The Conference Board, as they discuss the new results and what lies ahead for marketers.
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Company Valuations, Wall Street and Main Street and how they jive… or not
Influencers
Tim Koller, Partner and Core Leader of the Corporate Finance Practice at McKinsey & Company, explores with our Marketing Institute Leader, JP Kuehlwein, why there is often a deep disparity in corporate valuations between Wall Street and Main Street – and how to make sense of it all.
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What’s in a Name? – How to use naming and language to build your brand and business
Influencers
How does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years’ experience in the naming business. Join David as he speaks with our Marketing Institute Leader, JP Kuehlwein, to answer these questions and describe how naming and language relates to other important branding elements, such as design, visual identity, and communications.
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Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5
Influencers
How might COVID-19 impact where, what and why we buy - even long after it’s gone? JP Kuehlwein, The Conference Board Marketing Institute leader, speaks with Paco Underhill, Founder & CEO at Envirosell, as well as a guru when it comes to the shopping environment and its impact on our behaviors, to discuss this question.
info_outlineIn this “Influencers” podcast JP Kuehlwein talks with Sangeet Paul Choudary about the unique and exponential business- and brand building opportunities the platform business model offers – but also its limitations.
Web-based platform businesses seem to have grown into becoming dominant players in the most diverse industries like transportation (think Uber), hospitality (Airbnb), social media (Facebook), entertainment and communication (Apple and iTunes) or knowledge management (Google), retail (Amazon) and so forth. They have become some of the most highly valuable assets in the world – it seems like overnight. -- No wonder that there is an army of start-ups trying to convert yet more sectors to be organized by the platforms they design. And no wonder that traditional manufacturers and service providers try to figure out how to counter this development or – increasingly – get ahead of it and become platforms themselves.
Jp and Sangeet will talk about the essential components of platform business and how to harness ‘network effects’. They will discuss how to predict if a platform will grow to become a desirable brand and financially attractive business long-term. What drives the success of an Amazon, Uber or Facebook? How can traditional ‘pipeline businesses’ compete? What are the vulnerabilities and downsides of this business models when it comes to branding, financials, operations and organization?
JP Kuehlwein is Leader of the Marketing and Communication Institutes at The Conference Board and Principal at Ueber-Brands Consulting, New York. He consults, writes and teaches on the subject of brand elevation applying over 20 years of marketing and management leadership experience in the Consumer Products industry. His clients include CPG blue-chip and platform-based start-ups, alike.
Sangeet is a consultant based in Singapore and entrepreneur in residence at the renowned INSEAD Business School as well as a fellow at the Center for Global Enterprise. He has co-authored what has become the ‘bible’ on how platforms work -- entitled “Platform Revolution” in 2017 together with Prof Geoffrey Parker of Dartmouth and Prof Marshall Van Alstyne of Boston College and continues to research what drives success and failure in the platform space.
www.platformthinkinglabs.com. To get an invite-only access and a 100% discount code to Sangeet's course on platforms, write to [email protected] with the Subject: Playbook Access.