loader from loading.io

044: AR/VR and the METAVERSE: What's REAL and What's HYPE?

TechBurst Talks

Release Date: 05/03/2022

059: AI & Advertising: From MAD MEN to MACHINE LEARNING show art 059: AI & Advertising: From MAD MEN to MACHINE LEARNING

TechBurst Talks

🚀 AI is transforming advertising, and in this episode, we dive deep into how digital out-of-home (DOOH) advertising is changing the game. My guest, Dagny Lacka, founder of Flow City, explains how her company is using AI, foot traffic analytics, and real-time bidding to make billboard advertising as dynamic and targeted as online ads. No more two-week static campaigns—now brands can target the right people, at the right time, in the right place. 🎯 What You’ll Learn: ✅ How AI is revolutionising outdoor advertising ✅ The power of real-time ad buying & precision targeting ✅ How...

info_outline
058: The ART & SCIENCE of B2B Marketing: Delivering what Buyers VALUE show art 058: The ART & SCIENCE of B2B Marketing: Delivering what Buyers VALUE

TechBurst Talks

🚀 Tech, Marketing, and a Football Obsession—What Could Go Wrong?   In this episode of TechBurst Talks, I sit down with my old mate Jon Buckthorp—Commercial Director of Differentiated, founder of Jon B Studios, and the kind of guy who juggles marketing, content, board advisory roles, and a questionable football allegiance (looking at you, Lincoln City).   We cut through the noise of B2B marketing, diving into: 🔥 Why creativity is the secret weapon in tech marketing 🔥 The brutal truth about building a personal brand 🔥 How to stay authentic in a world of corporate BS...

info_outline
057: SAMSUNG'S GALAXY AI: Exploring Innovation, Security and Real-World Applications for AI on the Smartphone show art 057: SAMSUNG'S GALAXY AI: Exploring Innovation, Security and Real-World Applications for AI on the Smartphone

TechBurst Talks

In this episode of Tech Burst Talks, I sit down with Ian Chong from Samsung Electronics to talk about his work on the mobile B2B team and the cutting-edge advancements Samsung is making, particularly in AI technology for smartphones. We dive into the new Galaxy AI capabilities, including features like Circle to Search, Live Translate, and Transcript Assist. Ian shares why on-device AI is critical for ensuring both security and speed and discusses Samsung’s collaborations with major tech players. We also explore how AI is being implemented in industries like law enforcement and finance. On a...

info_outline
056: DEMYSTIFYING AI: The NO BULLSHIT Guide show art 056: DEMYSTIFYING AI: The NO BULLSHIT Guide

TechBurst Talks

In this episode of TechBurst Talks, we’re cutting through the AI hype and making sense of the endless buzzwords flooding the industry. You’ve heard them before—AI, ML, DL, LLM, SLM, RAG, ChatGPT, Custom GPT, NLP—but what do they actually mean?   Joining me is Bernard Leong, host of the Analyse Asia podcast, founder of Dorje.ai, and a leading expert in AI. Together, we break down these terms in a way that’s accessible, practical, and bullshit-free—no matter your background.   What makes this episode different? Bernard and I learn in completely different ways: 🔹 Bernard,...

info_outline
055: TELCO TRENDS 2024: The 5G Profit Puzzle & Telco Transformation show art 055: TELCO TRENDS 2024: The 5G Profit Puzzle & Telco Transformation

TechBurst Talks

In this episode of the Techburst Talks podcast, we delve deep into the current challenges and future prospects of the telecom industry. I'm joined by industry veterans from and , CEO of , the discussion spans a wide array of topics including: the financial viability of 5G - is anyone actually making $$$? the adaptation of telcos to new technologies like IoT - can telcos deliver complex solutions? and the increasing importance of customer-centric business models. The conversation also examines the role of #AI in transforming the industry, the impact of global markets, and the structural...

info_outline
054: IoT REIMAGINED: Practicality over Promises show art 054: IoT REIMAGINED: Practicality over Promises

TechBurst Talks

TechBurst Talks Season 4 Episode 2 IoT Re-Imagined: Practicality over Promises In this episode of the Tech Burst Talks podcast, host Charles interviews Gerhard Loots, CEO of Kallipr.  Gerhard discusses his transition from running the IoT business at Telstra, Australia’s largest telecoms operator, to a startup environment, his current role at and the company's innovative IoT solutions. He elaborates on Kallipr’s unique approaches to sensor technology, total cost of ownership, and real-world applications in industries like rail and water management.  The conversation also touches...

info_outline
053: The NO BULLSHIT Journey: Discovering Your True Self show art 053: The NO BULLSHIT Journey: Discovering Your True Self

TechBurst Talks

The tech industry loves to talk about disruption, innovation, and the next big thing—but what about the one algorithm we still struggle to solve? Ourselves. In this episode of TechBurst Talks, we’re shifting gears. No hype, no buzzwords—just a raw, honest conversation about life, purpose, and what truly matters beyond the boardroom. Joining me is Uma Thana Balasingham, a former tech leader turned purpose-driven entrepreneur. She’s navigated massive career shifts, personal reinvention, and the kind of introspection that most of us avoid. We dive into the Hoffman Process, a...

info_outline
052: THE MIDDLE EAST STARTUP ECOSYSTEM: The money is there, now what? show art 052: THE MIDDLE EAST STARTUP ECOSYSTEM: The money is there, now what?

TechBurst Talks

If you keep up to date with the latest technology news, you know that the momentum and investment has shifted from Asia to the Middle East. But gone are the days where countries like Saudi Arabia and the UAE just import technology and talent - the new trend across the Middle East is how to create a home-grown technology startup ecosystem - and this is what we are going to cover in today’s podcast.  Let’s face it - money is not going to be an issue - but as we have seen from other countries, just throwing money at the startup ecosystem is no guarantee that it will be successful. ...

info_outline
051: AI, CHATGPT & FLYING TAXIS: How Government-led initiatives drive the Middle East's Innovation Ecosystem show art 051: AI, CHATGPT & FLYING TAXIS: How Government-led initiatives drive the Middle East's Innovation Ecosystem

TechBurst Talks

In Part II of our Middle East Deep Dive, we talk with Carrington Malin to find out how the government's in the Middle East are driving unprecedented growth and innovation.  But it's more than just the tech, they are up-skilling their workforces and training students on how to leverage emerging technologies to transform the traditional industries that support their economies - and develop new ones. Exciting times to say the least... Show Notes: 1:00 Intro to Carrington Malin and the various roles he has played in the Middle East’s technology ecosystem for the past 30 years.  5:00...

info_outline
050: RECESSION? WHAT RECESSION?  How the Middle East is driving technology innovation and spend show art 050: RECESSION? WHAT RECESSION? How the Middle East is driving technology innovation and spend

TechBurst Talks

This is the first in a series on Technology and Innovation trends in the Middle East. Things have gone quiet in Asia post-pandemic - and the global recession has not helped.  However, the Middle East is thriving.  Hardly a week goes by where there isn’t another jaw-dropping announcement related to emerging technologies like AI, autonomous vehicles and the Metaverse in the Middle East - or the massive investment in initiatives like Saudi Arabia’s NEOM.  To help us delve deeper into the Middle East’s technology innovation landscape, I’m joined by . He's based in Abu Dhabi,...

info_outline
 
More Episodes

After a decade of struggling to live up to the hype, augmented reality and virtual reality are finally gaining traction in the B2C and B2B spaces. Today, we will sit down with Auggd’s Matthias Krampe to discuss the 3 main reasons for this. First, the technologies and ecosystems that support AR & VR have evolved considerably.

Second, B2B customers are starting to understand how these technologies can be leveraged to deliver tangible business value through a variety of use cases.

And third, they are intrinsically linked to the Metaverse, which has to be approaching the top of the hype curve. 

Whether you agree with Zuckerberg - and believe that we will all live and work in the metaverse - or whether you agree with NYU marketing professor Scott Galloway that the metaverse is “a giant flaming bag of sh*t”, one thing is for sure, the hype around the metaverse is driving the AR & VR industries

But the question is, can this new found interest help AR & VR reach mass adoption?

01:30 Intro to Matthias and his augmented reality  firm, Auggd

05:30 What types of AR industry solutions (e.g. construction) does Auggd create?

07:00 Glimpse Group - the AR / VR collective - acquired Auggd in 2021

08:00 Augmented reality has struggled for adoption. What has held it back from reaching its potential?

12:30 What are the key trends (industry trends, hardware and evolution, 5G, etc) driving the AR industry? And is the talent shortage holding the industry back?

16:30 What industries (construction, retail, training) are driving AR adoption? 

18:45 How is the virtual reality industry progressing - and what trends are driving it? 

21:30 How long will it be before we are having meetings in the metaverse?

30:30 On a scale from 1 to 10, how overhyped is the metaverse?

35:30 You have looked at hundreds of AR and VR solutions, what are some of the best - and worst - solutions you have seen?

Auggd: www.auggd.com

The Glimpse Group: www.theglimpsegroup.com