058: The ART & SCIENCE of B2B Marketing: Delivering what Buyers VALUE
Release Date: 02/11/2025
066: BEYOND SILOS: PropTech, Gen AI & the Future of Real Estate
TechBurst Talks
Antony Slumbers is a leading voice on the future of real estate, keynote speaker, and educator on AI for property leaders. Antony Slumbers doesn't just talk PropTech—he created it. Long before "PropTech" was even a word, he launched the UK's first commercial real estate website in 1995. Now he's teaching the industry how to survive what's coming next. This isn't your typical tech cheerleading session. Antony cuts through the noise to explain why PropTech's cooling hype actually signals its maturation. The party's over. Now comes the real work. The brutal truth? Most real estate companies are...
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065: BUILDING IOT TOGETHER: From Hype to Reality
TechBurst Talks
IoT isn't a buzzword anymore. It's business. Wienke Giezeman built The Things Industries from scratch. Now he's managing 3 million connected devices globally. $4M in annual revenue. And he did it by breaking every Silicon Valley rule. No "winner takes all" mentality. Pure collaboration. This episode cuts through the IoT hype cycle. Wienke reveals why most IoT projects failed. How his company survived when others didn't. And why sharing your IP actually grows the market. Real talk on scaling hardware. Building communities. Making AI work with IoT data. From cattle tracking to vape...
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064: CONNECTIONS vs COLLECTIONS: Why Telcos Keep Losing
TechBurst Talks
Jeff Apcar spent 24 years as a Distinguished Engineer at Cisco and has zero patience for tech BS. 5G? Overhyped. IoT? Mostly failing. Service providers? Becoming dinosaurs. But quantum computing? That's where things get interesting—and terrifying. Jeff breaks down what's actually working, what's pure marketing fluff, and why the hyperscalers are eating everyone's lunch. Plus: why AI makes him both excited and worried about the future. No vendor pitches. No fairy tales. Just 46 years of brutal honesty about where tech is really heading. 🎧 Listen on all major platforms 🎥 Watch the full...
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063: THE SHIFT TO SPACE: The Rise of Orbital Computing
TechBurst Talks
In this episode of Tech Burst Talks, Charles sits down with Rob DeMillo — ex-JPL, serial entrepreneur, SparkLabs Venture Partner, and now CEO of — to unpack one of the most disruptive tech ideas out there: putting compute in orbit. Rob walks us through his wild career path from space science to cloud animation, to architecting data centers in the sky. And learn how he was about to produce 7 EXITS from 9 STARTUPS! They dive deep into Sophia Space’s modular “tile” technology, built from first principles for space — not retrofitted earth tech — and explore the near-term use...
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062: TELCO'S FUTURE? Look to the Middle East, Not the West
TechBurst Talks
Middle East’s Tech Revolution: From Regional Ambitions to Global Leadership In this episode of TechBurst Talks, Charles sits down with Danial Mausoof, Vice President of Mobile Networks for the Middle East & Africa at Nokia, to explore how the region is transforming into a global tech powerhouse. From government-driven infrastructure investments to next-gen telecom innovation, the Middle East is no longer playing catch-up — it’s leapfrogging the rest of the world. We dive into: Why the Middle East is attracting global talent and tech capital The rise of private 5G networks in...
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061: CORPORATE CROSSFIRE: Navigating the New Global Order
TechBurst Talks
In this explosive Tech Burst Talks episode, host Charles sits down with , a battle-tested geopolitical expert who made the leap from to founding his own advisory firm, . Together, they dissect how corporations across Asia are caught in the crossfire of escalating US-China tensions, tariff wars, and supply chain disruptions. This isn't just academic analysis - it's corporate survival intelligence from the trenches. Staples reveals how multinationals are paralysed by uncertainty, with investment plans on hold whilst executives scramble to navigate everything from Vietnam's tariff...
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060: SMARTPHONES DISRUPTED: Tariffs, Trends & Turmoil
TechBurst Talks
In this episode of Tech Burst Talks, Bryan Ma joins Charles to unpack the shifting landscape of the global smartphone and device industry. From the US–China tariff shake-up to Apple’s manufacturing pivot toward India and Vietnam, they break down how supply chains are being reengineered in real time. They also dig into the latest AI integrations—from smartphones to PCs—and what Computex 2025 revealed about the future of consumer tech. Expect insights on Samsung, Google, OpenAI, and what might finally follow the smartphone era. Tariffs, AI, and tech power plays—this is the episode that...
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059: AI & Advertising: From MAD MEN to MACHINE LEARNING
TechBurst Talks
🚀 AI is transforming advertising, and in this episode, we dive deep into how digital out-of-home (DOOH) advertising is changing the game. My guest, Dagny Lacka, founder of Flow City, explains how her company is using AI, foot traffic analytics, and real-time bidding to make billboard advertising as dynamic and targeted as online ads. No more two-week static campaigns—now brands can target the right people, at the right time, in the right place. 🎯 What You’ll Learn: ✅ How AI is revolutionising outdoor advertising ✅ The power of real-time ad buying & precision targeting ✅ How...
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058: The ART & SCIENCE of B2B Marketing: Delivering what Buyers VALUE
TechBurst Talks
🚀 Tech, Marketing, and a Football Obsession—What Could Go Wrong? In this episode of TechBurst Talks, I sit down with my old mate Jon Buckthorp—Commercial Director of Differentiated, founder of Jon B Studios, and the kind of guy who juggles marketing, content, board advisory roles, and a questionable football allegiance (looking at you, Lincoln City). We cut through the noise of B2B marketing, diving into: 🔥 Why creativity is the secret weapon in tech marketing 🔥 The brutal truth about building a personal brand 🔥 How to stay authentic in a world of corporate BS...
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057: SAMSUNG'S GALAXY AI: Exploring Innovation, Security and Real-World Applications for AI on the Smartphone
TechBurst Talks
In this episode of Tech Burst Talks, I sit down with Ian Chong from Samsung Electronics to talk about his work on the mobile B2B team and the cutting-edge advancements Samsung is making, particularly in AI technology for smartphones. We dive into the new Galaxy AI capabilities, including features like Circle to Search, Live Translate, and Transcript Assist. Ian shares why on-device AI is critical for ensuring both security and speed and discusses Samsung’s collaborations with major tech players. We also explore how AI is being implemented in industries like law enforcement and finance. On a...
info_outline🚀 Tech, Marketing, and a Football Obsession—What Could Go Wrong?
In this episode of TechBurst Talks, I sit down with my old mate Jon Buckthorp—Commercial Director of Differentiated, founder of Jon B Studios, and the kind of guy who juggles marketing, content, board advisory roles, and a questionable football allegiance (looking at you, Lincoln City).
We cut through the noise of B2B marketing, diving into:
🔥 Why creativity is the secret weapon in tech marketing
🔥 The brutal truth about building a personal brand
🔥 How to stay authentic in a world of corporate BS
Plus, we chat about Jon’s journey from Vodafone to his portfolio career, the future of B2B marketing, and—because he can’t help himself—football.
This one’s raw, insightful, and packed with no-BS lessons on career, creativity, and making an impact. Tune in, laugh a little, and maybe even learn something.
🎧 Listen on all major platforms
🎥 Watch the full video episode on YouTube: YouTube.com/@charlesreedanderson
Show Notes:
01:15 Welcome to TechBurst Talks with Jon Buckthorp
02:05 Jon's Journey in Tech and Marketing
04:00 The Birth of a Portfolio Career
05:10 Inside Differentiated: Creativity in B2B Marketing
06:36 Jon B Studios: Influencer Marketing Redefined
08:15 Challenges and Triumphs of Personal Branding
17:40 The Women's Sports Alliance: Promoting Women in Sports
19:45 Future Goals and Aspirations
21:30 B2B Tech Marketing: The Good, The Bad, and The Creative
22:50 Deliberate Marketing Strategies
23:33 B2B Marketing Success Stories
26:35 Challenges in 5G Marketing
28:20 Innovative Marketing Approaches
33:25 Personal Reflections and Career Advice
36:05 Fun and Personal Questions
41:40 Closing Remarks
Find out more:
Differentiated Web Site Linkedin
Women's Sports Alliance Web Site Linkedin
Follow Jon on LinkedIn X BlueSky
Download Differentiated’s “Art and Science Research Report” here