058: The ART & SCIENCE of B2B Marketing: Delivering what Buyers VALUE
Release Date: 02/11/2025
068: IoT Reality Check: Breaking Down the Latest Industry Benchmark Report
TechBurst Talks
Here's the complete description with show notes for Libsyn: IoT Reality Check: Fresh Insights from the Latest Benchmarking Report - Matt Hatton from Transforma Insights Breaks Down What's Really Working In this episode of TechBurst Talks, I sit down with Matt Hatton, founding partner at Transforma Insights, to dive deep into his latest IoT peer benchmark report covering 27 MNOs and MVNOs worldwide. Matt brings over 15 years of industry experience, having founded Machina Research (sold to Gartner in 2016) before launching Transforma Insights. We explore the most surprising findings from his...
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067: Why IoT Failed (And What's Finally Working) | Alistair Fulton on Microsoft Azure IoT, Semtech LoRa & Building IoT Ecosystems
TechBurst Talks
Why IoT Failed (And What's Finally Working) - Alistair Fulton After 25 years in IoT, Alistair Fulton has watched the industry make nearly every mistake possible—and he's not holding back about what went wrong. From incubating Microsoft's Azure IoT platform to growing Semtech's IoT division to $300M in revenue, Alistair witnessed the gap between IoT's trillion-dollar promises and harsh reality. This isn't another tech hype conversation—it's a brutally honest autopsy of IoT's failures and a rare look at what's actually working now. What You'll Discover: How inflated market forecasts...
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066: BEYOND SILOS: PropTech, Gen AI & the Future of Real Estate
TechBurst Talks
Antony Slumbers is a leading voice on the future of real estate, keynote speaker, and educator on AI for property leaders. Antony Slumbers doesn't just talk PropTech—he created it. Long before "PropTech" was even a word, he launched the UK's first commercial real estate website in 1995. Now he's teaching the industry how to survive what's coming next. This isn't your typical tech cheerleading session. Antony cuts through the noise to explain why PropTech's cooling hype actually signals its maturation. The party's over. Now comes the real work. The brutal truth? Most real estate companies are...
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065: BUILDING IOT TOGETHER: From Hype to Reality
TechBurst Talks
Building the IoT Ecosystem That Actually Works - Wienke Giezeman (The Things Industries) The Collaborative Approach That Made LoRaWAN a Global Success Wienke Giezeman didn't just build a company—he built an entire ecosystem. As CEO and co-founder of The Things Industries, Wienke has orchestrated one of the most successful collaborative strategies in IoT, growing from a startup idea to managing 3 million connected devices and $4M in annual recurring revenue. This isn't another IoT hype conversation. It's the inside story of how open collaboration, shared infrastructure, and ecosystem...
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064: CONNECTIONS vs COLLECTIONS: Why Telcos Keep Losing
TechBurst Talks
The Reality Check You Need Jeff Apcar spent 24 years as a Distinguished Engineer at Cisco and has zero patience for tech BS. After 46 years in the industry, he's watched every hype cycle crash and burn. What's Actually Broken 5G? Overhyped garbage that nobody can monetize. IoT? A connection problem pretending to be a collection solution. Service providers? Becoming irrelevant dinosaurs while hyperscalers eat their lunch. What's Actually Scary But quantum computing? That's where things get genuinely interesting—and genuinely terrifying. Jeff breaks down what's actually working in tech,...
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063: THE SHIFT TO SPACE: The Rise of Orbital Computing
TechBurst Talks
Space-Based Computing Revolution: Building Data Centers in Orbit with Rob DeMillo From JPL to Orbital Computing: The Future of Space Technology In this episode of Tech Burst Talks, Charles sits down with Rob DeMillo — former JPL engineer, serial entrepreneur with 7 exits from 9 startups, SparkLabs Venture Partner, and CEO of Sophia Space — to explore the cutting-edge world of orbital data centers and space-based computing. What You'll Learn About Space Computing Rob shares his extraordinary journey from space science at NASA's Jet Propulsion Laboratory to revolutionizing cloud...
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062: TELCO'S FUTURE? Look to the Middle East, Not the West
TechBurst Talks
Middle East's Tech Revolution: From Regional Ambitions to Global Leadership with Nokia's Danial Mausoof The Middle East's Rise as a Global Telecom Innovation Hub In this episode of TechBurst Talks, Charles sits down with Danial Mausoof, Vice President of Mobile Networks for the Middle East & Africa at Nokia, to explore how the Middle East tech ecosystem is transforming from regional player to global innovation leader. Discover why the region is no longer playing catch-up but is actively leapfrogging global telecom standards through strategic government investments, cutting-edge...
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061: CORPORATE CROSSFIRE: Navigating the New Global Order
TechBurst Talks
Corporate Survival in the US-China Crossfire: Geopolitical Intelligence for Asia Business Leaders Navigating Supply Chain Wars and Superpower Tensions with GeoPol Asia's Andrew Staples In this explosive TechBurst Talks episode, host Charles sits down with Andrew Staples, battle-tested geopolitical expert who transitioned from The Economist to founding GeoPol Asia, his own strategic advisory firm. Together, they dissect how corporations across Asia are caught in the crossfire of escalating US-China tensions, tariff wars, and supply chain disruptions. This isn't academic analysis — it's...
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060: SMARTPHONES DISRUPTED: Tariffs, Trends & Turmoil
TechBurst Talks
Global Tech Supply Chains Under Siege: Tariffs, AI Revolution, and the Race Beyond Smartphones Smartphone Industry Disruption and Manufacturing Pivot Strategies with Bryan Ma In this episode of TechBurst Talks, Bryan Ma joins Charles to unpack the seismic shifts reshaping the global smartphone and device industry. From US-China tariff warfare to Apple's manufacturing exodus toward India and Vietnam, they break down how supply chains are being reengineered in real time. Discover the latest AI integrations transforming everything from smartphones to PCs, plus exclusive insights from Computex...
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059: AI & Advertising: From MAD MEN to MACHINE LEARNING
TechBurst Talks
AI-Powered Billboard Revolution: How Digital Out-of-Home Advertising is Disrupting Traditional Marketing Real-Time Ad Targeting Meets Street-Level Intelligence with Flow City's Dagny Lacka 🚀 AI is transforming advertising, and in this TechBurst Talks episode, we dive deep into how digital out-of-home (DOOH) advertising is revolutionizing the marketing landscape. Charles sits down with Dagny Lacka, founder of Flow City, who explains how her company uses AI algorithms, foot traffic analytics, and real-time bidding to make billboard advertising as dynamic and targeted as online ads. No more...
info_outlineB2B Marketing Revolution: Creativity vs. Corporate BS in Tech Industry
Portfolio Career Mastery and Authentic Personal Branding with Jon Buckthorp
🚀 Tech, Marketing, and a Football Obsession—What Could Go Wrong?
In this episode of TechBurst Talks, Charles sits down with his old mate Jon Buckthorp—Commercial Director of Differentiated, founder of Jon B Studios, and the kind of guy who juggles marketing, content, board advisory roles, and a questionable football allegiance (looking at you, Lincoln City).
They cut through the noise of B2B marketing, diving into the strategies that separate industry leaders from the pack.
What You'll Learn About B2B Marketing Excellence
🔥 Key Insights for Marketing Leaders:
- Creativity as a secret weapon in tech marketing strategies
- Personal branding authenticity versus corporate messaging
- Portfolio career development and multi-role management
- B2B marketing innovation beyond traditional approaches
- 5G marketing challenges and breakthrough strategies
- Women's sports marketing and underserved audience opportunities
Deep Dive: From Corporate Giant to Marketing Entrepreneur
Discover Jon's journey from Vodafone to building his portfolio career, including the creation of Differentiated for B2B creativity and Jon B Studios for influencer marketing redefinition. Learn how to stay authentic in a world of corporate BS while building genuine impact.
Marketing Strategy Breakthroughs:
- Deliberate marketing approaches that cut through industry noise
- Creative B2B campaigns that deliver measurable business results
- Innovative marketing techniques for complex technology products
- Personal brand building without losing professional credibility
- Women's Sports Alliance and promoting underrepresented markets
Show Notes & Timestamps
01:15 Welcome to TechBurst Talks with Jon Buckthorp
02:05 Jon's Journey in Tech and Marketing
04:00 The Birth of a Portfolio Career
05:10 Inside Differentiated: Creativity in B2B Marketing
06:36 Jon B Studios: Influencer Marketing Redefined
08:15 Challenges and Triumphs of Personal Branding
17:40 The Women's Sports Alliance: Promoting Women in Sports
19:45 Future Goals and Aspirations
21:30 B2B Tech Marketing: The Good, The Bad, and The Creative
22:50 Deliberate Marketing Strategies
23:33 B2B Marketing Success Stories
26:35 Challenges in 5G Marketing
28:20 Innovative Marketing Approaches
33:25 Personal Reflections and Career Advice
36:05 Fun and Personal Questions
41:40 Closing Remarks
About the Guest: Jon Buckthorp
Jon Buckthorp is Commercial Director of Differentiated and founder of Jon B Studios, bringing deep expertise in B2B tech marketing, creative strategy, and personal brand development. His portfolio career spans telecoms marketing, content creation, and sports marketing innovation through the Women's Sports Alliance.
Essential Resources for Marketing Professionals
Connect with Jon's Work:
- Differentiated: Website | LinkedIn
- Women's Sports Alliance: [Website](Web Site) | LinkedIn
- Follow Jon: LinkedIn | X | BlueSky
- Download: Differentiated's "Art and Science Research Report"
Raw Insights on Career and Creativity
This episode delivers no-BS lessons on career development, creativity, and making genuine impact in B2B tech marketing. From Vodafone corporate experience to entrepreneurial ventures, Jon shares the brutal truth about building authentic personal brands while driving business results.
Watch & Subscribe
🎥 Watch the full video episode on YouTube: https://www.youtube.com/@charlesreedanderson
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⚡ Catch the "60 Second Insights" — short hits of the smartest stuff from each episode: https://www.youtube.com/@charlesreedanderson/shorts
Subscribe and hit the bell to stay ahead of B2B marketing trends, personal branding strategies, and creative marketing innovation.
This one's raw, insightful, and packed with practical lessons on career development, creativity, and making an impact in B2B tech marketing. Tune in, laugh a little, and maybe even learn something about football along the way.