Episode 46 - My Favourite Martin: Wright's Law, scaling up and why hydrogen won't decarbonise energy products with Paul Martin
Release Date: 04/24/2025
Tech Transfer Talk
This month it was a great pleasure to reconnect with , both school and college colleague, to explore the world of innovation and in turn technology transfer in music. This was a thoroughly engaging discussion for me, with my less than amateur music knowledge and skills being rekindled, and perhaps reimagined, as Peter took us from Sumer to synthesised music. It also took me back to some of our more profound discussions on and concepts of tech transfer with and respectively. Peter describes his journey into music as getting sucked into a whirlpool, having focused on science with some...
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I had the opportunity to unpack the NorVic Foods ecosystem with Lisa Birrell (who was CEO) and Greg Harper (who drove the genesis of the initiative). With the ongoing conversations in Australia around innovation ecosystems (which we have had with John Howard), the need for better industry engagement (which we have had most recently with Jane Fitzpatrick) and the challenges of building regional ag innovation systems (discussed sometime back with Elena Kelavra), this presented as a coming together of these threads. We set the scene as to the idea behind NorVic Foods (which is an abbreviation of...
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In our first joint podcast, I joined Victoria Meyer and The Chemical Show to explore technology transfer and innovation in the chemical industry. The chemical industry is where I got my start, with Dow Chemical and subsequently Akzo Nobel (now Nouryon), and I have maintained my deep interest in and passion for the sector over the years. The opportunity to continue this through the biobased economy, industrial and agricultural biotech, made for a really contrasting foundation to Victoria’s journey in petrochemicals at Shell, Amoco, Lyondell Basell and Clariant. I got asked a really...
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I had the chance to catch up with , who hosts a regular . Dennis is an Agricultural Economist and author of and is a frequent commentator on Australian agricultural markets and dynamics. With a general sense in Australia that we struggle for demand side innovation, I felt a conversation with Dennis who is focussed on industry would make for an interesting set of perspectives. Dennis shared insights on the current challenges facing Australian farmers, particularly regarding rising costs of fuel and fertiliser due to global events. It was interesting that he framed the innovation opportunity...
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I had the chance to follow up with on her powerful closing remarks at a panel session at the last year. Jane is CEO of the , and her organisation sits at the intersection of science, innovation, translation and market pull. Given the challenges we’ve been highlighting on the podcast around the industry pull, and the recent Strategic Examination of R&D (SERD) report, , it seemed a great time to build on her comments last year. We opened a little unusually, in that we started where we left off from (2025 National Innovation Policy Forum Review: Coordination and Translation) with ,...
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I had the great pleasure of catching up with , who was 'between gigs' since his departure from and his imminent (and arguably eminent) commencement at in Europe. The journey started for Jarett with writing patents on cranberry juice extract and we explored how that path to market unfolded. In his private practice, he found himself working across a number of industry sectors, but fate kept bringing him back to the ag industry. When moving from the private firm to private sector (being initially Dow Pharma then , the latter now part of ), he reflected on the change in culture. Even at...
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In our annual podcast leading into Science Meets Parliament, we had the opportunity to discuss innovation, tech transfer and research translation with , President and , Pro-Vice Chancellor (Industry & Innovation) at . With STA building on their bench to boardroom initiatives with their new 'Science Meets the Economy' Program, Jas and Stephen shared their experiences and reflections with the Australian innovation system, and their respective journeys through research and translation. It was interesting to have Jas note that her early forays into translation were catalysed by frustration!...
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In our first recorded abroad episode for 2026, I had the opportunity earlier this month to catch up in person with in Digestville, located in Key Biscayne, Florida. I hope that many of you recall that we catch up with Jim intermittently and since our last chat with him in November 2024, much has changed in the world of the biobased economy, and yet many themes remain the same! We firstly reflected on some major trends that are emerging, echoed in the title of this podcast. Jim observed how important the biobased economy is becoming in the corporate and national conversations...
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Following the (NIPF) in November 2025, I had the opportunity to reflect on the event with from (CRA) in mid-December. We started with the raison d’être of the NIPF to increase the linkages between industry, the innovation system and policymakers. To this end, as patrons of NIPF, and Catherine Livingstone have been catalysing the thinking over the past few years as the conversations and ambitions of NIPF evolved. The NIPF to date has moved from describing the problems to seeking how government and industry shape innovation policy and looking to ways to improve technology...
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In this episode, I had the opportunity to chat with , a longstanding colleague and friend, who has been on the tech transfer and commercialisation journey for many years. In this conversation Greg shares some of his experience and perspectives following his time at , as a board member at , senior leadership roles within the and, most recently, at . Greg shared some of his early journey into technology transfer from his post doc at the , and CSIRO, where he became involved in market orientated science, and the development and delivery of products to market, in a broad collaboration led...
info_outlineIn this extended episode we had our first three-peat, with Paul Martin from Spitfire Research rejoining the podcast. When he first joined us in February and April of 2023, we had a terrific discussion on the diseconomies of scale, hydrogen and hopium, and it seemed timely to revisit the outlook for scale and technology transfer in the hydrogen market.
It was great to explore why funding has continued to flow towards hydrogen in the face of the techno-economic and thermodynamic challenges that these investments are seeking to overcome. We discussed the notion of predatory delay and the emerging infrastructure challenges of connecting renewables to the transmission infrastructure. Paul also debunked the underlying assumption that Wright’s Law is broadly applicable to reducing capital costs whereas the cost improvements are largely restricted to hydrogen electrolysers and note the balance of plant. We also explore the importance of reserves and resources.
Paul then offered a reprise of why the techno-economics simply don’t work for green hydrogen with current black hydrogen prices at around USD 1.00 – 1.50 / kg EXW. We contrast two (polar) scenarios where we assume free capital or free electrons to try to make the numbers work. We conclude that a carbon pricing mechanism is needed to get green hydrogen competitive with current production routes. Paul referred to his discussions with Michael Cembalest and the recent JP Morgan Energy Paper as moved into discussions around e-fuels.
We briefly explored the outlook for renewable fuels and reflected on policy history, our podcasts with Paul Bryan in March 2022 and April 2022 and the differences between price of sale (to market) and cost of production (at refinery). We discussed why harder to abate sectors (such as aviation) are getting their efforts underway while easier to abate sectors (such as land transport) appear less systematic in the uptake of low-carbon energy alternatives. Paul introduced the concept of the time value of CO2 in the atmosphere and the need to make quicker inroads into atmospheric reduction.
Is there a place for industrial green hydrogen? Paul brings us to Michael Liebreich cost per ton of abatement rankings and reflected on some of the confusion that has arisen around using hydrogen as a decarbonisation strategy rather than decarbonising hydrogen (in its current industrial applications – which for the avoidance of doubt rarely if ever is an energy carrier). In the absence of policy, super additive benefits are needed (beyond carbon reduction) to drive consumer and industrial product uptake.
We then explore some policy interventions and Paul contends that subsidises make sense where Wright’s Law is likely to apply, and in turn support technology scaling. We discussed the development of battery technology reflecting on LFP market trajectory and the scale-up challenges for sodium ion technology. We reflected different approaches to capital for technology scale up, and the importance of patience. We specifically touched on the Biden Administration Loans Office and a recent podcast with Jigar Shah on Cleaning Up podcast, as an example of targeted policy support.
Paul and I conclude our conversation with Paul reframing the question we are trying to answer. We should not be thinking 'what we burn?', but 'how we provide energy services?'.