Episode 46 - My Favourite Martin: Wright's Law, scaling up and why hydrogen won't decarbonise energy products with Paul Martin
Release Date: 04/24/2025
Tech Transfer Talk
In our annual podcast leading into Science Meets Parliament, we had the opportunity to discuss innovation, tech transfer and research translation with , President and , Pro-Vice Chancellor (Industry & Innovation) at . With STA building on their bench to boardroom initiatives with their new 'Science Meets the Economy' Program, Jas and Stephen shared their experiences and reflections with the Australian innovation system, and their respective journeys through research and translation. It was interesting to have Jas note that her early forays into translation were catalysed by frustration!...
info_outlineTech Transfer Talk
In our first recorded abroad episode for 2026, I had the opportunity earlier this month to catch up in person with in Digestville, located in Key Biscayne, Florida. I hope that many of you recall that we catch up with Jim intermittently and since our last chat with him in November 2024, much has changed in the world of the biobased economy, and yet many themes remain the same! We firstly reflected on some major trends that are emerging, echoed in the title of this podcast. Jim observed how important the biobased economy is becoming in the corporate and national conversations...
info_outlineTech Transfer Talk
Following the (NIPF) in November 2025, I had the opportunity to reflect on the event with from (CRA) in mid-December. We started with the raison d’être of the NIPF to increase the linkages between industry, the innovation system and policymakers. To this end, as patrons of NIPF, and Catherine Livingstone have been catalysing the thinking over the past few years as the conversations and ambitions of NIPF evolved. The NIPF to date has moved from describing the problems to seeking how government and industry shape innovation policy and looking to ways to improve technology...
info_outlineTech Transfer Talk
In this episode, I had the opportunity to chat with , a longstanding colleague and friend, who has been on the tech transfer and commercialisation journey for many years. In this conversation Greg shares some of his experience and perspectives following his time at , as a board member at , senior leadership roles within the and, most recently, at . Greg shared some of his early journey into technology transfer from his post doc at the , and CSIRO, where he became involved in market orientated science, and the development and delivery of products to market, in a broad collaboration led...
info_outlineTech Transfer Talk
The fourth (NIPF) hosted by is this coming Monday 3 November 2025 in Canberra— a gathering that brings together leaders across government, business and research to explore how Australia can harness its innovation ecosystem for national advantage. In this special pre-Forum episode of Tech Transfer Talks, NIPF Co-Patrons and share thoughtful and timely reflections on the opportunities before us. Catherine reminds us that 'we have no excuse now not to think deeply and long-term—innovation is not an optional accessory.' David adds, 'Stay the course. Grab the opportunity, make a...
info_outlineTech Transfer Talk
In this episode I had the opportunity to chat with , exploring his journey from AI/computer science to enzymes, and the co-founding of with Nobel Laureate . Alex chose to bypass finance and found proteins as wonderful machines and became motivated by solving problems and finding products for market applications. Alex reflected on how discovery shows that something is possible, but that it is a small part of the journey to a commercial product, and that journey is the fun! We immediately reflected on the role of hope and the roles of hopium and OPM (being other people’s money). The...
info_outlineTech Transfer Talk
In this episode, I had the chance to explore technology transfer through the lens of one of the world’s most enduring and continuous cultures, Australia’s indigenous peoples, with , Chair of (Aboriginal and Torres Strait Islander Mathematics Alliance), and Associate Dean (Indigenous Leadership and Engagement) at . Chris set the scene by sharing his journey to mathematics, his embracing of programming and Commodore 64s as a means to getting through school and his childhood. This was a form of escape from the systemic racism that permeated his schooling and early career. While in...
info_outlineTech Transfer Talk
In our 50th episode, I had the great privilege of exploring innovation, productivity and the Australian Business Model with . Catherine is a distinguished and extraordinary contributor Australian public and business communities, having held a range of roles including CEO of , chair of , chair of , chair of and currently Chancellor of . In this extended conversation, we set the scene with some discussion around industry and neoliberal policy and explored the role government played in the formative stages of Cochlear. The Australian Business Model, an idea that has been in motion over the...
info_outlineTech Transfer Talk
This is a rather timely discussion, as I had the chance to discuss innovation policy, ecosystems and the domestic politics that have influenced the last three decades of innovation in Australia with , founder of the . The timeliness is due to his recent publication Thinking in Public: Australia’s Missing Innovation Policy - Will it Ever Be Found? that is now available at (Paperback) and for the version. We start our conversation around John’s entry into the innovation policy world, which started with an ARC project commissioned on university – business relationships...
info_outlineTech Transfer Talk
In this episode we had a chance to discuss the world of startups, gamification and behavioural change with . Kerstin successfully developed, launched and exited , a platform-based behavioural change product and continues to consult into the area of corporate culture, change and behaviour. I started by asking Kerstin about gamification and human-centred behavioural change. Kerstin’s journey into gamification was fascinating, discovering an interest in business and psychology. She came across gamification as an emerging research area as her undergraduate and doctoral studies unfolded. The...
info_outlineIn this extended episode we had our first three-peat, with Paul Martin from Spitfire Research rejoining the podcast. When he first joined us in February and April of 2023, we had a terrific discussion on the diseconomies of scale, hydrogen and hopium, and it seemed timely to revisit the outlook for scale and technology transfer in the hydrogen market.
It was great to explore why funding has continued to flow towards hydrogen in the face of the techno-economic and thermodynamic challenges that these investments are seeking to overcome. We discussed the notion of predatory delay and the emerging infrastructure challenges of connecting renewables to the transmission infrastructure. Paul also debunked the underlying assumption that Wright’s Law is broadly applicable to reducing capital costs whereas the cost improvements are largely restricted to hydrogen electrolysers and note the balance of plant. We also explore the importance of reserves and resources.
Paul then offered a reprise of why the techno-economics simply don’t work for green hydrogen with current black hydrogen prices at around USD 1.00 – 1.50 / kg EXW. We contrast two (polar) scenarios where we assume free capital or free electrons to try to make the numbers work. We conclude that a carbon pricing mechanism is needed to get green hydrogen competitive with current production routes. Paul referred to his discussions with Michael Cembalest and the recent JP Morgan Energy Paper as moved into discussions around e-fuels.
We briefly explored the outlook for renewable fuels and reflected on policy history, our podcasts with Paul Bryan in March 2022 and April 2022 and the differences between price of sale (to market) and cost of production (at refinery). We discussed why harder to abate sectors (such as aviation) are getting their efforts underway while easier to abate sectors (such as land transport) appear less systematic in the uptake of low-carbon energy alternatives. Paul introduced the concept of the time value of CO2 in the atmosphere and the need to make quicker inroads into atmospheric reduction.
Is there a place for industrial green hydrogen? Paul brings us to Michael Liebreich cost per ton of abatement rankings and reflected on some of the confusion that has arisen around using hydrogen as a decarbonisation strategy rather than decarbonising hydrogen (in its current industrial applications – which for the avoidance of doubt rarely if ever is an energy carrier). In the absence of policy, super additive benefits are needed (beyond carbon reduction) to drive consumer and industrial product uptake.
We then explore some policy interventions and Paul contends that subsidises make sense where Wright’s Law is likely to apply, and in turn support technology scaling. We discussed the development of battery technology reflecting on LFP market trajectory and the scale-up challenges for sodium ion technology. We reflected different approaches to capital for technology scale up, and the importance of patience. We specifically touched on the Biden Administration Loans Office and a recent podcast with Jigar Shah on Cleaning Up podcast, as an example of targeted policy support.
Paul and I conclude our conversation with Paul reframing the question we are trying to answer. We should not be thinking 'what we burn?', but 'how we provide energy services?'.