That's How We Roll: Season 2, Episode 2 - Practical Mind Control
Release Date: 07/13/2009
That's How We Roll
This episode is part 2 of the seminar at Metatopia featuring Fred Hicks and Brennan Taylor discussing Kickstarter from the perspective of someone running a campaign.
info_outlineThat's How We Roll
This episode is a seminar at Metatopia featuring Fred Hicks and Brennan Taylor discussing Kickstarter from the perspective of someone running a campaign.
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This is a recording from Metatopia that features most of the Evil Hat folks talking about Evil Hat and how it works.
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In this episode Fred and Chris, discuss Evil Hat's new Kickstarter for their card game Race to Adventure. They discuss what decisions they made well, which decisions could use improvement, and which decisions are basically a wash.
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This episode Fred talks with , and about the structure of , and their work on the upcoming roleplaying game.
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This week Fred is joined by none other than Steve Jackson (), and Phillip Reed () to talk about what has been learning from the .
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In this episode, Chris and Fred are joined by co-founder to talk about , , and . This one's all over the map!
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This episode we have a scoop! Fred and Chris are joined by Phil Reed () and Andrew Hackard () from to talk about business at a big scale, and SJG's plans to launch the new, gigantic edition of via
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In this episode Fred and Chris talk with Chuck Wendig. They discuss the upcoming Dinocalypse Kickstarter, and Don't Read This Book, the upcoming Don't Rest Your Head anthology. Along the way they discuss the challenges of working on writing fiction that springs from an RPG, their collabration process, and more.
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In this episode Fred and Chris examine Brand Maturity by talking about how Evil Hat has moved from two guys with a free hack of another free game to a company making board games, card games, RPGs, and fiction.
info_outline0:oo - 1:30 Chris and Fred giving some intro thoughts
1:30 - 2:50 Fred talks some about layout for Hero 6th edition
2:50 - 9:00 Fred talks about the birth of his child
9:00 - 15:00 Chris and Fred get a bit meta
16:30 - 1:10:00 The talk turns to communication with the gaming community
Fred's early history in customer service
Chris' orginization of the Endgame Mini-cons
The three D's of building community
Game evangelists
How to disseminate information
How community impacts sales for retailers and game companies
Ways lack of communication has hurt game companies
A small bit of DFRPG talk
The use of forums in building community
The power of responding positively to negative reviews
Mind control through synergy
Mean what you are saying to your community
Compartmentalize the negative and accentuate the positive
1:10:00 Another cliffhanger for this week - "Transparency"
Follow Chris and Fred on Twitter: @chrishanrahan or @EndGameOakland; and @fredhicks
Call the voicemail at 1-301-637-7HAT (7428)
or Email roll [at] evilhat [dot] com
Music by Finn Kish
Show annotation provided by J. B. Mannon of At The Table.