loader from loading.io

The Animal Marketing Podcast, Episode 9: Peter Alberti and Inulogica

The Conscious Marketer

Release Date: 08/14/2019

The Conscious Marketer, Episode 6: AI & The Environment show art The Conscious Marketer, Episode 6: AI & The Environment

The Conscious Marketer

In this episode of The Conscious Marketer, Megan is joined by Sharon, Jazmyne, and intern Jocelyn for a grounded conversation about using AI in more sustainable ways. They explore the real environmental impact of AI, including the high water and energy demands of data centers in Oregon, and connect these realities to Avenue’s commitment to responsible, values-aligned marketing. The team shares practical tips for greener AI use, such as batching prompts, reusing drafts instead of regenerating them, and building a prompt library to avoid unnecessary compute power. They also highlight...

info_outline
The Conscious Marketer, Episode 5: Trend Chasing or Conscious Marketing? show art The Conscious Marketer, Episode 5: Trend Chasing or Conscious Marketing?

The Conscious Marketer

In this episode of The Conscious Marketer, Megan sits down with Sharon, Jazmyne, and Guada to unpack one of the trickiest dilemmas in modern marketing: knowing when to join a social media trend and when to skip it. From Taylor Swift inspired content waves to the Barbie pink brand takeover, we explore why so many trend jumping posts feel interchangeable and what it takes to stand out with intention. Together, we break down the difference between trend participation that adds value versus trend participation that adds noise, and we dig into how AI accelerates both creativity and sameness. You...

info_outline
The Conscious Marketer, Episode 4: Conscious Marketing in Women's Sports show art The Conscious Marketer, Episode 4: Conscious Marketing in Women's Sports

The Conscious Marketer

In this episode of The Conscious Marketer, we explore how conscious marketing is transforming the landscape of women’s sports. From athletes using social media to raise awareness and secure funding to brands recognizing the influence of female athletes, we dive into the strategies that are not just promoting, but truly empowering women in sports. Hear stories of real impact, learn how intentional marketing can build lasting connections, and discover how you can contribute to a movement that’s bigger than just the bottom line. Designed for marketers who want to make a meaningful impact, The...

info_outline
The Conscious Marketer, Episode 3: Mastering TikTok Success with Katelin Tanjuaquio show art The Conscious Marketer, Episode 3: Mastering TikTok Success with Katelin Tanjuaquio

The Conscious Marketer

In this episode of Conscious Marketer, we sit down with Katelin Tanjuaquio, a social media expert who has successfully built a personal TikTok following and managed the social media for the popular podcast, We're Here to Help with Jake Johnson and Gareth Reynolds. Katelin shares her insights on creating engaging content, growing an online presence personally and professionally, and the unique challenges and opportunities of managing social media across different platforms. Tune in to learn practical tips and strategies to elevate your own digital marketing efforts. Follow Katelin and the...

info_outline
The Conscious Marketer, Episode 2: Analyzing Twin Flames Universe's Marketing Strategy show art The Conscious Marketer, Episode 2: Analyzing Twin Flames Universe's Marketing Strategy

The Conscious Marketer

Have you watched “Escaping Twin Flames” on Netflix? If so, you may have been just as curious as us about how exactly people end up in a group like Twin Flames Universe. One big factor here is marketing — particularly predatory marketing. Listen as we dive into what predatory marketing can look like, explore Twin Flames Universe’s digital presence, and analyze how they may be leveraging predatory tactics to draw vulnerable people into their group. Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated...

info_outline
The Conscious Marketer, Episode 1: Q3 Digital Marketing Updates show art The Conscious Marketer, Episode 1: Q3 Digital Marketing Updates

The Conscious Marketer

In our inaugural episode of “The Conscious Marketer,” hear Reed and Megan discuss key updates in the digital marketing world from the past quarter, including algorithm updates, the rise of shopping on social media, changes in consumer behavior on Facebook, and updates to link tracking parameters on iOS devices. And of course, Taylor Swift is mentioned. Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated on the latest marketing trends, learn to craft strategies that resonate with your values, and be...

info_outline
The Animal Marketing Podcast, Episode 17: Banfield Foundation Series with Kim Van Syoc (and Guests: PIMA Animal Care Center and Austin Pets Alive) show art The Animal Marketing Podcast, Episode 17: Banfield Foundation Series with Kim Van Syoc (and Guests: PIMA Animal Care Center and Austin Pets Alive)

The Conscious Marketer

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.

info_outline
The Animal Marketing Podcast, Episode 16: Banfield Foundation Series with Kim Van Syoc (and Guests: San Diego Humane Society and PAWS Chicago) show art The Animal Marketing Podcast, Episode 16: Banfield Foundation Series with Kim Van Syoc (and Guests: San Diego Humane Society and PAWS Chicago)

The Conscious Marketer

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.

info_outline
The Animal Marketing Podcast, Episode 15: Banfield Foundation Series with Kim Van Syoc (and Guests: Urban Resource Institute and APA Adoption Center) show art The Animal Marketing Podcast, Episode 15: Banfield Foundation Series with Kim Van Syoc (and Guests: Urban Resource Institute and APA Adoption Center)

The Conscious Marketer

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.

info_outline
The Animal Marketing Podcast, Episode 14: Banfield Foundation Series with Kim Van Syoc (and Guests: Rescue Bank and GreaterGood.org) show art The Animal Marketing Podcast, Episode 14: Banfield Foundation Series with Kim Van Syoc (and Guests: Rescue Bank and GreaterGood.org)

The Conscious Marketer

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.

info_outline
 
More Episodes

In Avenue’s 9th episode of The Animal Marketing Podcast, host Anna Huston and guest Peter Alberti, the CEO of Inulogica discuss the question: How are organizations using personalization and technology to provide better care for pets? 

Peter’s inspiration behind starting Inulogica was to help connect pet owners and veterinarians to resources and access to the critical areas of pet care to produce more overall satisfaction for all stakeholders. Inulogica meets this mission by working closely with veterinarians and pet owners through their brands like Whisker, a personalized pet health app and guide, and Smart Outcomes, a channel for veterinarians to use to further connect with pet owners. They also have several business partners like Waggle, a charity for pet owners in need of financial assistance. Inulogica aspires to continue bringing the veterinary and pet owner community closer, so that pets are easily and consistently able to receive sustainable and accurate care. 

Here are some main points of discussion in today’s podcast:

  • An overview of Inulogica’s mission & impact
  • How Inulogica is creating a more sustainable world for all pet and veterinary stakeholders 
  • The incorporation of technology and data, like Smart Outcomes & Whisker to simplify pet care and make it more accessible to all
  • How pet care startups are connecting and forming partnerships that are mutually beneficial and ultimately help pets and their owners

Listen to the full episode of The Animal Marketing Podcast here.


To learn more about Inulogica, you can visit their website at www.inulogica.com