How Pivoting During COVID Fostered Lasting Community Changes (with Philip Given)
Release Date: 01/27/2021
Finding Talent on the Frontlines (with Judd Mellinger-Blouch and Mandy Arnold)
The Adlibber
As healthcare needs continue to grow, community health centers face several workforce challenges, including a short supply of candidates and increased competition from other employers. How do they better communicate and reach local talent to fill those vital service roles? On this episode of The Adlibber, we focus on the evolution of talent recruitment strategies with Judd Mellinger-Blouch, the Director of the Pennsylvania Primary Care Career Center, and Gavin President/CEO Mandy Arnold.
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Manufacturing Effective Marketing (with Travis Gentzler)
The Adlibber
As machinery manufacturers like have invested more in expanding their robotic automation systems and solutions, digital marketing and communications have continued to evolve. On this episode of The Adlibber, we focus on how manufacturers are leveraging content and new marketing channels to drive business growth. Weldon Solutions President, Travis Gentzler, joins Jay Scott on the podcast.
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Evolving Recruitment for the New Normal (with Mike Waranch and Rachael Kelley)
The Adlibber
Recruiting is becoming more like marketing and recruitment campaigns play a key role in educating the public on new workforce opportunities. On this episode of The Adlibber, we focus on how recruitment campaigns are evolving from the messaging to the creative development.
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Wealth Relations: The Evolution of Marketing and PR in Finance (with Jon Ekoniak and Amy Ellisor)
The Adlibber
Wealth management firms serving high-net-worth individuals and families have traditionally not relied on their websites to drive leads and close new business. But that is changing. On this episode of The Adlibber, we focus on how digital marketing and multi-year public relations strategies have become more impactful in the wealth management industry and how firms are diversifying their content and increasing media exposure to increase brand awareness to attract new clients and employees.
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Freshly Squeezed: Communicating a New Subscription Model (with Leon Kinnard)
The Adlibber
The subscription economy is projected to double in size in less than five years. Consumers want convenience and to pay only for what they use. More brands are pivoting business models to sell their products directly to consumers. On this episode of The Adlibber, we focus on how Maryland-based Revive, a cold-pressed juice company, is evolving its labor-intensive business into a subscription-based process and how the pandemic may have ushered in a new era of consumer expectations.
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How a Community College Foundation Evolved During the Pandemic (with Dr. Linnie Carter)
The Adlibber
The COVID-19 pandemic forced colleges and community organizations to adjust how they support their students and communities in 2020. Many of those changes have carried over to 2021. On this episode of The Adlibber, we focus on the evolution of the HACC Foundation and the Office of College Advancement team with Dr. Linnie Carter. We discuss how priorities shifted, how evaluating success through rapid change is a must and how to ensure a lasting impact supported with greater agility.
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Developing the Internship Pipeline (with David Marshall and April Heil)
The Adlibber
At Gavin, we believe having more voices at the table creates better work. Our agency internship program was designed to engage diverse talent and attract interest in interning with our team, in hopes to foster greater opportunities in our industry for diverse talent. On this episode of The Adlibber, we highlight the importance of internship programs with David Marshall, Chair of Strategic Communication at Morgan State University and discuss new internship opportunities created during the pandemic.
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Thinking Like a Reporter: How to Leverage Media Experiences for PR Wins (with John Buffone and Jim Cronin)
The Adlibber
To get the attention of reporters, sometimes it’s best to seek the counsel of former reporters. On this episode of The Adlibber, three members of Gavin’s senior media relations team discuss crossing over to public relations and their past experiences as journalists, how to relate and build relationships with local, national and industry reporters and how PR continues to evolve beyond media exposure for clients.
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Artist Roundtable: Taking visual marketing to the next level
The Adlibber
Before we can implement marketing and communication plans, we need a brand and messaging strategy to guide us. Having a direction to drive the story serves as a foundation for visual asset development needed to execute marketing campaigns and brand initiatives. On this episode of The Adlibber, we assembled a roundtable of in-house brand strategists and designers, along with an outside videographer and illustrator, to discuss visual marketing influences and keys to working together to achieve brand goals.
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Cookies, COVID and Communicating with Today’s Girl Scouts (with Janet Donovan)
The Adlibber
The cookie didn’t crumble during COVID. Young female entrepreneurs adapted and embraced the virtual world. On this episode of The Adlibber, we discuss with CEO Janet Donovan how the Girl Scouts in the Heart of Pennsylvania have modernized cookie sales during the pandemic and the growing role of digital marketing research and communications tools in Girl Scout programming changes and new opportunities to empower women.
info_outlineLocal government officials are often the first line of communications for the community when a public health crisis unfolds. On this episode of The Adlibber, we discuss life with COVID nearly a year into the pandemic. How are cities like York, Pennsylvania, continuing to pivot their operations and how are changes being communicated to constituents? Philip Given, Chief of Staff to Mayor Michael Helfrich, offers local perspective on current and future trends.