A simple, quick way to conduct competitive research for small business
Release Date: 02/12/2020
Why personal branding matters so much for entrepreneurs
The ADS Agency Podcast
So many people think that when they start a business, it's all about the branding of the company. But the truth is, that business owner also has to think about their personal brand. Here's why personal branding matters so much for entrepreneurs - plus a few tips to help you get started on this right. ⭐Download the guide that accompanies this video at
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Passing on Family History in a Digital Age
The ADS Agency Podcast
In today's digital age, there's no reason not to share your family stories with the next generations coming up. We've got Facebook where we can connect with loved ones, even distant relatives we haven't met yet, there's digital family tree sites that let you instantly connect with census records and other existing family trees (as well as your DNA) to learn more about your roots and - finally - we've got QR codes we can put to good use to digitally share the story with all of those who are curious to learn. In this video, I'll tell you why I got interested in my own family's genealogy as of...
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5 Lessons Learned in 5 Years of Entrepreneurship
The ADS Agency Podcast
Ask me if I thought I'd be here 5 years ago. Absolutely not. In fact, I thought I'd only be STARTING to think about running a business at age 40. But today I'm celebrating 5 years in and reflecting back on some REAL lessons learned that entrepreneurs - old and new - should take to heart. Of all of them, #3 is probably my favorite but they are ALL true, hard core and golden as they come.
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What Small Facebook Groups Can Learn from Big Facebook Groups
The ADS Agency Podcast
Here are some large Facebook group management tips for you to try out. We've been taking some cues from a big group we're intimately involved in lately and wanted to pass on 7 key tips to managing a large Facebook group to you! Plus, we're sharing ideas for how small Facebook groups can incorporate those same tips. What ideas do you have? Share them in the comments below - we'd love to hear them!
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Top Tips for Planning Your Photoshoot for Your Personal Brand
The ADS Agency Podcast
If you're an entrepreneur, solopreneur or personal brander, you are going to ABSOLUTELY need good photography for use on your website and social media. In this video, you'll learn some quick tips on budget, planning your location, shots and poses, outfits, our recommendations on how often to do photoshoots and more.
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It All Begins With Vision - for Entrepreneurs
The ADS Agency Podcast
I'm running into so many entrepreneurs lately who don't seem to have this one critically important thing CLEAR for themselves: their vision. It is easy to get lost in the weeds, the minutiae of the day-to-day grind, focusing on small, tactical things that seem very important and critical in the moment and truthfully have NOTHING to do with our long term vision for ourselves and our businesses. Take a walk with me on this episode and let's consider afresh your vision for yourself.
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Social Media Scheduler Comparison 2021
The ADS Agency Podcast
Looking for the right system to help you manage your social media? So were we. We're a small, boutique marketing and branding firm, handling about 25 social media accounts at a time. We need something that's not only highly functional but affordable as well. In this video, we compare eight of the top (and perhaps little known) social media scheduling platforms by price and number of accounts you can manage with it:
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Top 10 Google Ad Tips for Entrepreneurs
The ADS Agency Podcast
If you're an entrepreneur, we're sure you already know that Google Ads are going to be an important part of your business success. But how do you get started - especially when you're a solopreneur or you're a business who's never done Google Ads before? Today I'm chatting with former Google employee turned Google Ads expert Vondre Smith of Atmosfera (Italian for atmosphere - yes, Vondre speaks fluent Italian - how cool, right?!). In this chat, we talk about our Top 10 Google Ad Tips for Entrepreneurs (you can jump to the time stamps below for the sections you want to hear - but we recommend...
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10 Best Practices for Moderating Clubhouse Rooms
The ADS Agency Podcast
Download our Clubhouse Moderating Quick Guide here: http://bit.ly/clubhousemoderating
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How to Get Started on Clubhouse
The ADS Agency Podcast
So you've heard about Clubhouse and want to know how to get started. Here's everything you need! Plus - download this handy Clubhouse Quick Guide so you can get started on the right foot and make the most of your Clubhouse journey: http://bit.ly/clubhousequickguide
info_outlineIf you're a small business just trying to lay a solid (and powerful) foundation for your marketing program for the first time, you need to take a look at your competitors. Here's a simple, quick (and efficient) way to get a good lay of the land for your competitive landscape.
Included in this Podcast:
- Task 1: Pick 3-5 competitors
- Task 2: Google what your customers would google
- Task 3: Review their websites
- Task 4: Review their social media pages
- Task 5: Think about how customers will google your services (check again for any other notable competitors you might've missed)
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ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals