loader from loading.io

Ep 15 - Branding & Simplifying your Messaging with Lisa Patrick

The Alchemy of Business Show

Release Date: 05/05/2022

EP 41 - Coach Yourself with Antonia Bowring show art EP 41 - Coach Yourself with Antonia Bowring

The Alchemy of Business Show

In episode 41 of The Alchemy of Business Show, Steve sits down with Antonia Bowring, a highly credentialed executive coach, consultant, and strategic facilitator, to delve into her inspiring journey and the wisdom she shares in her book, Coach Yourself!: Increase Awareness, Change Behavior, and Thrive.   In this enlightening episode, Steve and Antonia explore the pivotal moments that led her to become a coach, sharing anecdotes of failures, triumphs, and the transformative power of coaching. Antonia's book serves as a guide for those committed to increasing self-awareness and changing...

info_outline
EP 40 - Embracing Play & Passion for a More Fulfilling Life with Will Sacks show art EP 40 - Embracing Play & Passion for a More Fulfilling Life with Will Sacks

The Alchemy of Business Show

In this eye-opening episode, we talk with Will Sacks, Founder & CEO of his company, Fulcrum Venture Accelerator. He dives deep into the value of finding your spark and prioritizing activities that give you energy, rather than the ones that sap you of it. This realization led him to build companies and help startups raise more than $40 million in funding for projects in climate, human health, education, and culture. We follow his humble journey, from getting a life-changing experience in Burning Man to experiencing the pains of birthing his first company, all the way to helping multiple...

info_outline
EP 39 - The Upshift Movement with Dr. Ervin Laszlo show art EP 39 - The Upshift Movement with Dr. Ervin Laszlo

The Alchemy of Business Show

Get ready to Upshift with host Steve Rodgers and visionary philosopher Dr. Ervin Laszlo on The Alchemy of Business Show! In this riveting podcast, they explore the power of elevating people to higher consciousness and how it can transform not only businesses but the world as a whole. Join Steve and Dr. Laszlo as they delve into the Upshift Movement and how it’s changing the game for entrepreneurs and business leaders alike. They also discuss the importance of being a part of something bigger than oneself and how incorporating higher ideals into business can lead to greater success and...

info_outline
EP 38 - F*ck Average, Be Legendary with Fred Cary show art EP 38 - F*ck Average, Be Legendary with Fred Cary

The Alchemy of Business Show

In this episode, we sit down with the legendary Fred Cary, the founder of the highly successful venture capital firm, IdeaPros. Fred is a true maverick in the world of entrepreneurship, having coined the phrase "F*ck Average, Be Legendary" to inspire entrepreneurs to push beyond their limits and reach for greatness. In our conversation, Fred shares his journey of deciding to work for himself instead of "working for the man," and how he used his passion for innovation and risk-taking to build his business empire. We also delve into the reasons why business ideas fail, and Fred shares his...

info_outline
EP 37 - Love, Being of Service, & Optimism at the Global Oneness Summit with Dr. Ervin Laszlo show art EP 37 - Love, Being of Service, & Optimism at the Global Oneness Summit with Dr. Ervin Laszlo

The Alchemy of Business Show

​​Get ready to dive deep into the meaning of oneness with host Steve Rodgers and renowned philosopher and systems theorist Dr. Ervin Laszlo in this lively and thought-provoking podcast! Join them as they explore how the concept of oneness can transform our approach to business and society as a whole. Through their dynamic conversation at the Global Oneness Summit, Steve, Ken and Dr. Laszlo touch on a variety of topics, from the law of cause and effect to the power of love and being of service to others. Along the way, they share insights into how we can plan for a brighter future, both...

info_outline
EP 36 - Train Your Brain, Change Your Income with John Assaraf show art EP 36 - Train Your Brain, Change Your Income with John Assaraf

The Alchemy of Business Show

In this stellar episode, John shares his journey from selling drugs to selling houses to finding purpose. As a young kid, he had a lot of drive to make money, but his efforts led him into shady dealings. This all changed when he met a mentor who provided valuable advice and asked him, “Are you interested? Or are you committed?” John then got serious about changing his life by adopting new skills, beliefs, and habits that served his goals.  “The Brain Whisperer, " John Assaraf,” is one of the world’s leading, high-performance, successful coaches. He has written 4 books, including...

info_outline
EP 35 - Minding Your Mind with Actor & Writer Pietie Beyers show art EP 35 - Minding Your Mind with Actor & Writer Pietie Beyers

The Alchemy of Business Show

There is no health without mental health, and in this episode, our host Steve takes the time to recognize the importance of well-being for both our work and personal lives. South African Actor and Writer, Pietie Beyers joins us for the 2nd time to share his experience struggling and learning how to live with Obsessive Compulsive Disorder (OCD).  He emphasizes the importance of minding your everyday thoughts and looking after yourself in order to use your abilities and gifts wisely and to be able to deal with the everyday stresses of our life. Rather than seeing one’s vulnerability as a...

info_outline
EP 34 - Show Business & Living With OCD with Actor and Writer Pietie Beyers show art EP 34 - Show Business & Living With OCD with Actor and Writer Pietie Beyers

The Alchemy of Business Show

We all know the phrase "show business," but we often forget the "business" part of the phrase and all that makes up the entertainment industry. Pietie Beyers is an up-and-coming South African actor, filmmaker, and podcast host, and in this episode of The Alchemy of Business Show, he and Steve get into the business side of show business and what Beyers has learned about making a living by merging artistry with the world of business. Pietie is also open about his struggles with depression and OCD, a personal battle that he has bravely channeled into the movie Skemerson (Sun Cry Moon) which can...

info_outline
EP 33 - Rewiring your Mind to Achieve Ultimate Growth and Solid Resiliency with Dr. Srikumar Rao show art EP 33 - Rewiring your Mind to Achieve Ultimate Growth and Solid Resiliency with Dr. Srikumar Rao

The Alchemy of Business Show

What does it mean to be joyful?  In our life, we find ourselves constantly traversing from elation to despair. On this winding road, we often strive to achieve our goals in order to attain a sense of contentment, only to find that after accomplishing this, the moment becomes fleeting. But what if there's another way to live your life?  A way where whatever adversity or stress comes your way, you still have the strength to keep going while appreciating both the ups and downs. We've been taught that we can attain happiness through acquiring riches, reaching our goals, and reducing any...

info_outline
EP 32 - Building a Livable Future Through Clean Energy with Jim Bunch show art EP 32 - Building a Livable Future Through Clean Energy with Jim Bunch

The Alchemy of Business Show

Humanity is now shifting from burning the burning of fossil fuels to a newer paradigm of energy that harnesses the natural power of the sun, the winds, and the waters. But are we changing our destructive ways quickly enough? Jim Bunch, the founder of POWUR,  is passionate about shifting the power back to the people and helping humanity avoid the 6th Mass Extinction.  In this compelling and informative episode of The Alchemy of Business Show, Jim tells the story of how his passion project, POWUR came to be and how it is the world’s first clean tech platform allows people to...

info_outline
 
More Episodes

Whether it’s your company’s brand or your personal brand, the key to promoting it is through effective communication. How you communicate your brand to the masses can impact your effectiveness and determine if a customer recognizes your message or chooses to ignore it. Your communication speaks so much about your brand; so do not waste our time and energy using strategies that don’t work. 

Lisa Patrick, an award-winning branding specialist, can give you pointers on how to get your brand to speak for itself.  Lisa is the expert on simplifying your branding through keeping your messaging concise, clear, and straight to the point. 

She and Steve Rodgers, the host of The Alchemy of Business Show, discuss why communication is important in branding, marketing, and everyday life. In this episode, they talk about how the way we speak, the words we choose, and the behavior we display affects the outcome of our conversations. Words truly are powerful.

 

TIMESTAMPS:

[6:35] Conscious, not just curious

[9:22] How I adapt my behavior to be living my purpose

[20:21] Specificity builds credibility

[33:55] Vulnerability can move mountains

[37:12] We learn from pain and failure

[48:56] Being nice is different from being kind

 

GUEST BIO:

Lisa Patrick is an award-winning branding specialist, podcast host, startup advisor, co-founder of Belongify.com, and co-author of Intelligent Curiosity. Patrick is sought after for her abilities in marketing, market positioning, product development, operations, and scaling.

Working with some of the most recognized thought-leaders in the world has given,

Lisa had the opportunity to showcase her unique skill to see opportunities that others

miss. These relationships have also provided her insights into the distinctive points of

view of risk and opportunities facing today’s expert/influencer and their speaking/coaching businesses.