Building Trust and Surviving Digital Disruption: Improving Your Product/Market Fit by Applying Design Thinking to the Sales Process
Release Date: 07/24/2021
Interview w/ Susa Breese
The Apex Podcast
In this episode, Jan interviews Susa Breese. Jan and Susa met at a Summer Camp hosted by and talked about Susa’s aspirations of leaving her full-time job and entering the journey of entrepreneurship. After an amazing conversation at camp, Susa reached out and asked if she could ask Jan more questions. This podcast episode is a recording of that conversation. Some of the topics she chose to ask to revolve around: What qualities do you need to be a social impact entrepreneur? What does a company focused on philanthropy need in order to survive? Where do I start, if I...
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Interview w/ Reporter Mike Popovich
The Apex Podcast
In this episode, Jan interviews a local legend in high school and collegiate sports. Mike Popovich has been a reporter with the Canton Repository for multiple decades and has seen the Canton area grow and change a lot over the years. A writer with experience covering all levels of sports, including four seasons on an NBA beat. Mike has a heavy focus on college and high school sports. In this episode Jan and Mike explore: Why Mike chose to be a reporter. What is the coolest thing he’s ever gotten to report on? How has storytelling changed over the years, thanks to the internet? - If...
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To Speak is to See w/ Max Kelbly
The Apex Podcast
Max Kelbly is a multi-lingual, 23-year-old writer & graduate of Walsh University. Max double majored in History, & Government & Foreign Affairs in the pursuit of promoting humanities education & a cultural ambassador related career. Max has brought his interest in history, science, and language to the world of educational, non-fiction & fiction writing. In this episode, Jan and Max sit down and explore Max’s first published book called “To Speak is to See”. They dive into: The origins of language. Max’s journey through writing the book. Tips and...
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Adventures with a Master Storyteller Alyssa Greenfield
The Apex Podcast
In this episode, Jan sits down with Alyssa Greenfield. Alyssa has over a decade of writing and content strategy experience. She's worked on storytelling projects with solopreneurs, tech startup CEOs, Fortune 500 executives, and more. Her superpower is seeing amazing stories where other people see pages of information or bullet points on a resume. She spends a whole lot of time on LinkedIn, learning from other people's content and telling her own stories as often as possible. In this episode, Jan and Alyssa explore: Alyssa’s journey to becoming an entrepreneur The importance of...
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Entrepreneurship and the Next Generation Cryotherapy w/ Kyle Jones
The Apex Podcast
Kyle has always been the spitting image of what true health and wellness looks like inside and out. Growing up as a multi-sport athlete from 4 years old, it was always natural to live a health-conscious lifestyle. After Kyle got a job at a local physical therapy clinic. His life would change forever. A patient of his introduced him to cryotherapy. Kyle was one of the first in the United States to access cryotherapy in 2012. As he dug deeper into the science, he realized he was onto something life-changing. After managing the cryotherapy division of the clinic for roughly three years, he...
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Surviving Disruption by Learning the Art of Stopping with David Kundtz
The Apex Podcast
David has written a plethora of books on mindfulness and mental health. The most recent, The Art of Stopping: How to Be Still When You Have to Keep Going is the subject of this show.
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The Disruptor: Ethnic Confusion Medzev, Metzenseifen, or Mecenzéf? w/ David Kundtz
The Apex Podcast
In this episode of The Disruptor, Jan and John had the pleasure of interviewing David Kundtz, whose grandfather (and John’s great-grandfather), Theodor Kundtz, emigrated to the United States in the 1870’s and in his own right was an ordinary person who accomplished extraordinary things, but that’s for another show.
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The Disruptor: Ethnic Confusion Medzev, Metzenseifen, or Mecenzéf? w/ David Kundtz
The Apex Podcast
In this episode of The Disruptor, Jan and John had the pleasure of interviewing David Kundtz, whose grandfather (and John’s great-grandfather), Theodor Kundtz, emigrated to the United States in the 1870’s and in his own right was an ordinary person who accomplished extraordinary things, but that’s for another show.
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Leadership, Management, and Re-Entering the Workforce w/Karen Berger
The Apex Podcast
Berger is highly motivated and drawn to leadership, she aspires to help employees reach their ultimate ability. She oversees business operations, sales strategies, and global business expansions, she has grown businesses and people. She has accumulated a vast amount of understanding of workplace dynamics, relationships, and career aspirations; she now focuses on the success of others, helping businesses scale from start-up to maturity, and people, investing in themselves and their careers.
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Research, Trauma, & Horses: A Panel Discussion
The Apex Podcast
During this segment of The Disruptor, Jan and John diverge slightly and decided to “disrupt” our normal format and host a panel discussion of four Equine-Assisted Services (EAS) experts who explore how the Horses & Humans Research Foundation (HHRF) funded grants have supported research on the benefits of Horse – Human interaction with Veterans with PTSD and students who have experienced trauma.
info_outlineWe are in a period of digital disruption, and, as we like to say, “You are either being disrupted, or you are the disruptor.” During this segment of The Disruptor podcast, we discuss experiences and stories from the field that will empower any burgeoning entrepreneurs to deepen their design thinking practice and any naysayers to give it a second look.
Jan and John interview Nicholas Jayanty, a Principal User Experience Researcher at Red Hat and former film maker. Jayanty’s human-centric focus began early on. As a kid, he was into writing and storytelling. Film and theater classes segued into deep dives into critical theory and gender and race studies. As a college student at the University of Texas majoring in communications, with a focus on radio, TV and film, he made a movie about identity called Young Mutt.
After moving to New York City in 2004 and working as a freelance production assistant by initially “cold-calling at least 600 people,” Jayanty says, laughing, he co-founded a production company in Austin called Reversal Films with another producer, Victor Moyers.
Jayanty was part of a major effort at IBM to boost IBM Design Thinking, a specialized approach to design thinking for large-scale organizations and businesses.
“I’m very sensitive to how people self-identify and socially identify. My own identity is really fluid. With interaction design, it’s all about finding the truth and shattering assumptions,” said Jayanty. “You talk to your users, and they either discredit or validate those assumptions. It’s not about designing an experience. It’s about designing for an experience.”
Learn more about Nicholas here: https://www.linkedin.com/in/njayanty/
We start the show by exploring the value of design thinking and how it is disrupting the buyer's experience.
Followed by a discussion of the five-step process that Nicholas and John co-created to help build a trusting relationship with their buyers during the early stages of the sales process.
In the third part of the show, we explore ways that design thinking can help you find your customers' unmet needs in order to swim in the blue ocean.
If you would like a copy of the documents referenced during the show; The Disruptor’s Design Thinking Primer or The Disruptor’s 5 Steps to Better Market Fit Please send a Direct Message (DM) on Twitter or LinkedIn or email to The Disruptor.
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