Stress-Free Rebranding: Insights and Tools for Birth Professionals
Release Date: 10/16/2024
Interview with Loudmouth Lisa
The Birth Geeks' podcast
Lisa Vee, aka Loudmouth Lisa, is a doula business strategist and coach who brings her whole heart to this work with the flare of the dancer and salesperson background that she brings to the table. In this episode we talk about attracting clients, pricing your services, shifting priorities, and more. Enjoy!
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Interview with Maggie Runyon
The Birth Geeks' podcast
Maggie Runyon became a nurse to help and found out quickly that saving the entire healthcare system and everyone in it was a fast ticket to burnout. In this interview we discuss her book I Thought I Was Here to Help, along with strategies for advocacy, community, & support for all of us that work as perinatal professionals.
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Interview with Dr. Connie Liu
The Birth Geeks' podcast
Rural medicine, Indian Health Service, MD advocacy, and so much more
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Doula Power, Payment, and Policy: Insights from Andrea Ford’s Anthropological Perspective
The Birth Geeks' podcast
The messy magic of being a doula! In this episode of The Birth Geeks, we sit down with Dr. Andrea Ford, anthropologist, doula, and author of Near Birth, to explore the strange, powerful, and often contradictory world of modern birthwork. What even is a doula today? A sister or a professional? A rebel or a regulated service? A support system or a scapegoat? We unpack it ALL: The tension between respect and reimbursement Why doulas are praised for outcomes they can’t control What happens when community care meets institutional demands And how birthwork quietly...
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From NICU Mom to National Voice: LaToshia Rouse on Flexibility, Boundaries, and Birthwork That Matters
The Birth Geeks' podcast
How do you go from spreadsheets to spinning babies, and end up on national perinatal boards? In this episode, Hillary sits down with LaToshia Rouse, a birth and postpartum doula, childbirth educator, and speaker who brings her whole self (and sometimes her whole family!) to the work of changing maternal care from the inside out. We talk about: Parenting triplets and how NICU life shaped LaToshia’s why How doulas can support clients without overextending themselves What it really takes to build connections with hospital systems Why flexibility, strong boundaries, and knowing your...
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What We Miss When We Medicalize: Postpartum Depression in Global Contexts
The Birth Geeks' podcast
Today on The Birth Geeks, we spoke with Dr. Sarah Rubin about her research on motherhood and postpartum depression in South Africa. She shared eye-opening insights on how culture and social support shape the experiences of new mothers, especially in under-resourced communities. We dove into the challenges of measuring mental health across cultures and why context matters in global maternal health. This episode is a must-listen for anyone passionate about birth, wellness, and understanding the bigger picture.
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Shaping Birth Experiences: Shannay Rocker on Home Births, Hospitals, and Building Doula Community
The Birth Geeks' podcast
Today on The Birth Geeks, we dove into the inspiring journey of Shanay Rocker, a fashion-industry pro turned Berlin-based doula. From her adventures moving from Australia to New York and finally Berlin, Shanay shared how motherhood transformed her life and led her to birth work. We explored what it’s really like to give birth and be a doula in Germany, the power of supportive communities, and building resilience as a parent and entrepreneur. Sinead’s story is proof that growth, adaptability, and following your passion can open doors you never imagined—wherever you are in the world.
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Navigating Birth, Burnout, and Being Queer in Midwifery with Katie Shannon
The Birth Geeks' podcast
On this episode of The Birth Geeks, we sit down with Katie Shannon, a certified nurse midwife and entrepreneurial powerhouse. Katie takes us through her inspiring journey from grad school to running her own successful home birth practice in the DC metro area. She shares lessons on building a business, finding balance, overcoming burnout, and the importance of partnering with the right people. Katie gives us a behind-the-scenes look at serving diverse clients and navigating licensing challenges, proving that with passion and dedication, you can create a thriving, meaningful business that truly...
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Doula Diversity, Overnight Myths, and Postpartum Support with Jen Chandlee
The Birth Geeks' podcast
Welcome to another episode of The Birth Geeks! In today’s conversation, host Dr. Hillary Melchiors sits down with Jen Chandlee, an experienced postpartum doula trainer, educator, and advocate. Not only was Jen Hillary’s own postpartum doula trainer, but she brings a wealth of knowledge from decades spent supporting families in diverse regions of the U.S., including Wilmington and Asheville, North Carolina. Together, they dive into how postpartum doula support has evolved, the increasing demand for it, and the important differences between birth and postpartum doula care. Jen shares...
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Amanda Chandler CPM
The Birth Geeks' podcast
In 2018, Amanda Chandler became the first licenced black Certified Professional Midwife in the state of Indiana, and in 2020 the first in Kentucky. Amanda is a trailblazer, nature lover, and birth geek extraordinaire. In this episode we talk about how closing rural hospitals' OB units impacts her work as a community midwife, her path to midwifery, career trajectory, challenging state policies, and so much more. I could think of no better way to celebrate Black Maternal Health Week than celebrating with the brilliant Amanda Chandler CPM.
info_outlineWelcome back to The Birth Geeks! In today's episode, your hosts Dr. Hillary Melchiors and Dr. Robin Elise Weiss delve into the intricate world of rebranding and visual updates. We'll explore the importance of networking and leveraging connections within the industry, the necessity of updating visuals like logos and fonts across platforms, and the challenges of the rebranding process itself. Hillary shares her first-hand experience of evolving her doula business, while both hosts emphasize the critical role of professional help, cohesive messaging, and effective client communication during a rebrand.
We also navigate through decision-making hurdles, investment considerations, and the significance of staying organized by keeping business conversations streamlined. Additionally, the impact of the COVID-19 pandemic on doula services and the need for adaptive messaging strategies are discussed. To wrap up, we'll share practical tools and advice for balancing daily operations with strategic development.
Whether you're contemplating a brand refresh or a full rebrand, this episode is packed with actionable insights and light-hearted moments. So, sit back, relax, and join us as we journey through the nuances of rebranding in the birth industry.
Overview
- Discussion on rebranding vs. brand refresh: significant changes vs. minor updates.
- The speaker is refreshing their doula business brand.
- Rebranding factors: business evolution, audience shifts, outdated visuals/messages.
- Importance of aligning brand with current offerings and target audience.
- Balancing local resources and budget for design work.
- Decision-making: DIY vs. hiring help based on skills and time.
- Benefits of professional help for complex tasks like website design.
- Reflect on goals and audience to avoid resource waste.
- Audit current branding efforts for improvements.
- Utilize networking for reliable project assistance.
- Ensure cohesive updates across all branding elements.
- Align messaging with visual branding for effective communication.
- Challenges of rebranding and client communication emphasized.
- Choose between a big launch or soft rollout for the rebrand.
- Importance of understanding client feedback and expectations.
- Acknowledge time, financial investments, and mental challenges in rebranding.
- Set realistic deadlines and manage collaborator communication.
- Conduct research, gather client feedback, and test website usability.
- View marketing from the client’s perspective to address their needs.
- Focus on potential clients' pain points to create value.
- Use lead magnets and freebies to collect contact information.
- Building funnels is essential in the rebranding strategy.
- Consistent logo usage is vital for brand awareness.
- Acknowledge stress involved in the rebranding process.
Links Mentioned