469. Bourbon on the Banks 2025: The Official Wrap-Up

Jim and Todd sit down for their annual "Bourbon on the Banks" wrap-up show, joined by two key figures behind the successful event, Diane Strong and Renee True. As longtime listeners and friends of the show, Diane and Renee dive deep into a "postmortem" of the 2025 festival, discussing its record-breaking successes, logistical challenges, and plans for the future, all while tasting a couple of the event's exclusive barrel picks.

The tasting kicks off with the Pursuit United Bourbon on the Banks Pick, a 108-proof bourbon finished with a unique tobacco stave. Todd, Diane, and Renee, who were all part of the large selection team, reflect on their choice, noting that the crowd-pleasing "sweet" and "smooth" profile made it a winner. The pour is rich with notes of sweet pipe tobacco, caramel, and a distinct chocolaty, candy-like quality.

The group discusses the massive success of the festival's single-barrel pick program, which featured 11 or 12 different selections this year. Many, like the Bluegrass and Chicken Cock picks, sold out quickly. They also highlight the "rock star" quality of the picking teams, which often included a mix of industry professionals and highly knowledgeable consumers, ensuring a high standard across the board.

Diane and Renee share insights into the festival's record-breaking year. The Friday night VIP event, which celebrated "Women in Bourbon," was a huge success. The event's auction was a standout, raising over $22,000 for local charities. Attendance for the main festival hit a new high, selling out a full month in advance and welcoming over 300 more attendees than the previous year. The tiered ticket structure (Special Access, Early Access, General Admission, and Twilight) was successful, and due to positive feedback, the event may be extended by an hour in 2026.

The second pour comes with a fantastic backstory: the Dark Arts Bourbon on the Banks 2024 Pick. Due to a distributor mix-up, this 7.5-year-old bourbon, finished in Tokai wine casks, was mistakenly absent from the 2024 festival. The bottles were held in a warehouse for a year and finally made their debut at the 2025 event. Jim, Todd, and Renee—who also selected this barrel—revisit their 113.24-proof pick, praising it as "dessert in a glass" with decadent notes of fig, sweet caramel, and deep, rich oak.

The conversation covers the entire weekend, from the positive feedback on the Thursday night "Whiskey Thieves Kickoff" and "Bourbon Street on Broadway" to the packed after-party. A major logistical victory for 2025 was the permanent relocation of the local farmer's market, which previously conflicted with setup. This new freedom will allow the festival to start earlier next year. They also discuss attendee feedback, such as requests for lanyards and a mobile app, and the great community response to inviting more social media influencers and YouTubers to cover the event, which Diane notes helps shine a light on the smaller, craft distilleries that make the festival unique.

Be sure to check out our private Facebook group, “The Bourbon Roadies” for a great group of bourbon loving people. You will be welcomed with open arms!