#636: From Burnout to CEO: Building a Business with Purpose and Balance
Release Date: 12/03/2024
Five Minute Friday: The Real Reason You're Drowning in Inventory
Boutique Chat
Struggling with excess inventory that just won’t move? You’re not alone. In today’s episode, we're diving into one of the most common challenges retailers face: what to do with all that unsold inventory—and, more importantly, how to stop it from happening again. Here’s the truth: it's not always about running another sale or marking things down (though we'll cover that too). Often, the biggest problem with excess inventory starts long before the markdowns... and it's all about how much attention and strategy you're giving each piece. In this episode, we cover: Why excess inventory...
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#703: Live from Dallas Market Center: Retail, Relationships & Reinvention
Boutique Chat
What does it take to build a thriving business while staying true to family values and legacy? In today’s episode, live from the Dallas Market Center, I’m joined by Marty and Claudia Leon as they take us through the rich history of the building and their own business evolution. As a family deeply rooted in both the industry and the space, their insights are not only valuable but truly inspiring. Listen in as they open up about the dynamics of working as a family, finding the right balance and setting boundaries, and mastering successful, consistent marketing strategies. ...
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Five Minute Friday: Retail Design 101: How to Create an Experience That Sells
Boutique Chat
Feeling like your boutique is falling behind the competition? You’re not alone. In this episode, JR Visual Design dives into one of the biggest fears boutique owners face: new stores popping up with on-trend designs, functional layouts, and an experience that draws in customers. If you’ve ever worried that your boutique looks outdated or lacks the flow and aesthetic that keep shoppers coming back, this episode is for you. They're breaking down the key elements of great store design and how to elevate your boutique to create a space that stands out. Whether you’re considering a small...
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#702: Turning Followers into Fans: The Business of Influence with Marc D’Amelio
Boutique Chat
Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D’Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed. Resources: Marc D’Amelio: | Ashley Alderson: The Boutique Hub: | | | | |
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Five Minute Friday: How to Motivate & Retain Your Team with Max Retail
Boutique Chat
Struggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives. Melodie van der Baan, co-founder and CEO of Max Retail, shares her proven strategies for understanding employee strengths, rewarding loyalty, and fostering growth within your boutique team. Whether you have employees who love selling, organizing inventory, or dream of...
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#701: The State of Boutique Retail: What’s Working, What’s Not & What’s Next
Boutique Chat
Struggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it’s impacting your business more than you might realize. In this episode, I’ll break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next business year. Resources: Ashley Alderson: The Boutique Hub: | | | | |
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Five Minute Friday: Building a Dream Team: Hiring, Training, and Empowering Staff for Your Boutique
Boutique Chat
We have a special host for today's Five Minute Friday episode! Melodie van der Baan, Co-founder and CEO at Max Retail (and Boutique Hub partner), joins us to share key insight into hiring and training staff. Whether you have one employee or 100, Melodie's tips will help at the beginning of your boutique journey and as you scale up. Resources: The Boutique Hub: | | | | |
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#644: Money Matters: Financial Basics Every Small Business Owner Should Know
Boutique Chat
Transforming your financial future isn’t as hard as it may seem. My guest today is Hilary Hoff, a seasoned financial advisor with a rich background in corporate finance, and she joins the show today to discuss the six pillars of financial planning. She breaks them all down in practical, actionable ways that will help you take control of your finances. Resources: Hillary Hoff: | | Ashley Alderson: The Boutique Hub: | | | | |
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Five Minute Friday: How to Maximize Your 2025 Boutique Boss Planner
Boutique Chat
Today, I’m going to help you jump-start your year with your planner. Whether you’re using the Boutique Boss Planner we created specifically for small business owners or a different one, this episode is all about maximizing your prep to not just create a plan—but to plan smarter. Resources: Ashley Alderson: The Boutique Hub: | | | | |
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#643: From Affordable to Unforgettable: The Power of Experience-Based Sales
Boutique Chat
How you make people feel about what they buy from you—and how they buy it—is a huge part of what makes a boutique successful. In this special episode featuring Ashley Donnell of The Babe Standard, we’ll be chatting about the value of selling experiences. Ashley has been particularly successful in this area, so don’t miss hearing her valuable tips! Learn More About the Boutique Hub Here: Resources: The Babe Standard: | Ashley Donnell: Ashley Alderson: The Boutique Hub: | | | | |
info_outlineStruggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive.
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Ashley Alderson: Instagram