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#705: Serving First, Selling Second: The Secret to Retail Growth

Boutique Chat

Release Date: 03/18/2025

Five Minute Friday: Your Insider Guide to Atlanta Market: July 2025 Prep Tips show art Five Minute Friday: Your Insider Guide to Atlanta Market: July 2025 Prep Tips

Boutique Chat

This week, Samrin Martin and Sarah Zeigler from the Atlanta Market gift & home team join us to share the latest news, events, and key buyer resources for the upcoming July Market happening in Atlanta, July 15-21.   Resources: About Atlanta Market:  Atlanta Market Events:  What’s New in July:  Details for all upcoming Atlanta markets: 

info_outline #718: What to Do When No One Buys: Pricing, Pitching & Pivoting show art #718: What to Do When No One Buys: Pricing, Pitching & Pivoting

Boutique Chat

What if sales didn’t have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee's inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques.   Listen in as we cover effective pricing strategies, as well as the critical role of personalized retailer...

info_outline Five Minute Friday: It’s Not a Sales Problem, It’s a Spending Problem show art Five Minute Friday: It’s Not a Sales Problem, It’s a Spending Problem

Boutique Chat

Is your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back. You’ll learn: How to spot dead cash in your business What purchases to re-think or cut How to create a more purposeful spending plan Why paying yourself first needs to be a priority What to do...

info_outline #717: Retail Bootcamp 101: What It Is, Why It Works, and Who It's For show art #717: Retail Bootcamp 101: What It Is, Why It Works, and Who It's For

Boutique Chat

What does it take to grow your boutique into a thriving, sustainable business? In this episode, we sit down with retail expert Sara Burks to walk through the heart of the Retail Bootcamp program, which is all about helping entrepreneurs step into the CEO role with clarity and confidence. You’ll hear practical tips on finding and serving your ideal customer, using time-blocking to stay focused, and building a clear, realistic plan to expand your business. Whether you're just starting out or ready to level up, this episode is packed with real-world strategies and inspiration to help you lead...

info_outline Five Minute Friday: Five Minute Friday: "Mom, You're Always Working" What to Do When Family Life and Business Collide

Boutique Chat

This Five Minute Friday hits close to home. Ashley shares the raw, real side of what it feels like to hear those words: “Mom, you're always working.” Whether it’s coming from your kids, your spouse, or even extended family, that statement can carry a heavy dose of guilt, frustration, and burnout. Ashley opens up about her own experience building The Boutique Hub while navigating the pressures of being a present wife, mom, and leader. If you're feeling stretched too thin, this episode offers both comfort and strategy. You’ll walk away with a new mindset—and tools—to create better...

info_outline #716: Buying a Boutique with Zero Experience and Zero Regrets show art #716: Buying a Boutique with Zero Experience and Zero Regrets

Boutique Chat

What’s it like to run a thriving boutique side by side with your partner? In this episode, Serena and Java Patterson share the inspiring story of how they transformed The Farmhouse from a local vendor space into a successful boutique rooted in community. They walk through the key moves that fueled their growth, from switching their POS system from Clover to Shopify to streamline inventory and cut fees, to using smart merchandising to create an inviting shopping experience.  Listen in to hear how they balanced tourist and local customer needs, embraced Retail Bootcamp strategies to...

info_outline Five Minute Friday: The Retail Metrics You Can’t Afford to Ignore show art Five Minute Friday: The Retail Metrics You Can’t Afford to Ignore

Boutique Chat

In this Five Minute Friday, Ashley is getting real about the numbers that actually drive growth in your business. It’s not just about sales—because sales are a lagging indicator. If you want to grow, you need to start tracking the leading metrics that influence your results before they show up in your bank account. Ashley shares what she’s learned from implementing the Entrepreneurial Operating System (EOS) and how having a weekly company scorecard has been a game changer for The Boutique Hub. If you're ready to lead your business like a true CEO, this episode is your starting point....

info_outline #715: Why Dead Inventory Is Costing You and How to Fix It show art #715: Why Dead Inventory Is Costing You and How to Fix It

Boutique Chat

Struggling with excess inventory? In this episode, we sit down with Melodie van der Baan, founder of Max Retail, to explore how boutique owners can turn unsold merchandise into serious revenue. Listen in as Melodie shares her journey from sales rep to tech entrepreneur and reveals how Max Retail helps over 2,000 retailers move past-season inventory through top third-party marketplaces like eBay and Poshmark—all while staying anonymous and skipping returns. If cash flow, profit margins, and smart inventory management are on your radar, this episode is for you! Resources: Melodie van der...

info_outline Five Minute Friday: Busy or Effective? The Question That Can Change Everything show art Five Minute Friday: Busy or Effective? The Question That Can Change Everything

Boutique Chat

In this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy? If your to-do list is never-ending, your calendar is overflowing, and you're constantly wondering where the day went... this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out. This episode will challenge how you think about your time and inspire you to create more space for what...

info_outline #714: Hiring Gen Z: Challenges, Opportunities & What Comes Next show art #714: Hiring Gen Z: Challenges, Opportunities & What Comes Next

Boutique Chat

What does it take to future-proof the next generation in a world that’s changing faster than ever? In this episode, educational consultant and award-winning innovator Britni Walz joins the show for a powerful conversation about the intersection of education, business, and technology. Britni shares her journey from high school educator to nonprofit consultant, helping young people thrive in a workforce shaped by rapid technological change. Listen in as we explore how AI is transforming education and discuss why workforce development is more critical than ever.  Resources:  ...

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More Episodes

From feeling out of place as a young girl to becoming a beacon of inspiration for women nationwide, DeAnna Maynard-Goodman (also known as “FabD”) has embarked on a journey that’s nothing short of extraordinary. Today, she joins the show to share how her experiences in the beauty industry shaped her path and inspired her to launch a boutique with just a modest $300 investment. DeAnna also opens up about navigating her career through the challenges of COVID-19 and reveals how focusing on meeting her community’s needs became the key to both fulfillment and success.

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