#809: How to Win with Ads in the New Algorithm Era
Boutique Chat
Marketing has completely changed—and most boutique owners are still using strategies that no longer work. Ashley Alderson sits down with Zoe Spencer, one of the lead coaches inside Boutique Hub Black, to break down what’s actually driving growth right now—from content and ads to SEO and website strategy. This conversation pulls back the curtain on what successful boutiques are doing differently—and why so many others feel stuck despite working harder than ever. You’ll learn: Why there’s NO “one-size-fits-all” marketing strategy The biggest mistake boutique owners make with...
info_outline
Five Minute Friday (Couch Conversations): What is a Boutique?
Boutique Chat
What actually makes a boutique… a boutique? In this Couch Conversation, Ashley and Sara dive into the heart behind boutique businesses — what sets them apart, why they still matter in today’s world, and how boutique owners can confidently respond to the doubt and noise around them. From the question of whether brick-and-mortar retail can survive… to what to do when competitors start copying your ideas — this conversation is real, honest, and packed with perspective every boutique owner needs to hear. You’ll learn: What truly defines a boutique (it’s not just what you...
info_outline
#808: Shopify Best Practices for Boutique Owners
Boutique Chat
Most boutique owners are pouring money into ads expecting more sales — but if your website isn’t built to convert, you’re just paying to lose customers. Ashley Alderson sits down with Dylan Welling, Shopify expert and ad strategist inside of Boutique Hub Black, to break down what actually drives conversions online — and the biggest mistakes boutique owners are making right now. You’ll learn: The ideal homepage layout that drives conversions What your product pages MUST include The biggest trust-killers on boutique websites How shipping pricing impacts conversion rates ...
info_outline
Five Minute Friday (Couch Conversations): What No One Talks About in Business
Boutique Chat
Welcome back to Five Minute Friday – Couch Conversations! Today’s conversation dives into something no one talks about enough… the loneliness that can come with building a business. You’ll learn: The pressure to always show up and look successful Why it’s hard to share your wins (and losses) with others Feeling isolated in your own community The impact of who you surround yourself with Running a boutique isn’t just about sales and strategy — it’s about navigating the emotional side of entrepreneurship too. If you’ve ever felt like you’re building something...
info_outline
#807: Andromeda Changed Everything: What Retailers Need to Know
Boutique Chat
Want to make more sales and grow your boutique in 2026? Retailers everywhere are pouring money into ads, creating endless content, and still wondering why conversions aren’t happening. The truth? The game has changed—and most boutique owners are playing by outdated rules. Ashley sits down with Jeff Fenn — the marketing director and lead coach of Boutique Hub Black —to break down exactly what's working RIGHT NOW in Facebook ads, organic content, website optimization, and local foot traffic. Whether you're brick and mortar, online, or both, this episode is packed with actionable...
info_outline
Five Minute Friday (Couch Conversations): Why Most Boutique Owners Never Finish What They Start
Boutique Chat
If you’ve ever felt overwhelmed by too many ideas, struggled to stay focused, or wondered why your business isn’t growing as fast as it should… this conversation is for you. Ashley Alderson and Sara Burks dive into the reality of being a visionary entrepreneur, why not every idea is meant for right now, and how understanding your role (and building the right support around you) can completely change your business. You’ll learn: Why having too many ideas can actually slow your growth The difference between a visionary and an integrator How to prioritize what actually drives...
info_outline
#806: The Messy Middle of Building a Business
Boutique Chat
Sponsored by Color Guru This episode is sponsored by Color Guru. Boutique Chat listeners receive $350 off Color Guru Academy with code: BOUTIQUE350. Learn more at: _____________________ What does it actually look like to grow a boutique from nothing… into multiple thriving businesses? Ashley sits down with Alyssa Wagler, owner of Top Notch Boutique, who built her business from the ground up—beginning in a mini barn and growing into storefronts, wholesale, and custom manufacturing. But growth didn’t come with a clear plan… and it definitely didn’t come easy. This is the real,...
info_outline
Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to Answer
Boutique Chat
What happens when you stop avoiding the hard questions about your business—and actually answer them? Ashley Alderson and Sara Burks are back for another Couch Conversation to unpack the real, unfiltered truth about building a business while raising a family. From playing small out of fear to the resentment that can build when expectations aren’t clearly communicated, this conversation hits the tension most boutique owners quietly carry. They walk through the moment things shift—from treating your business like a “cute side thing” to owning it as a real, revenue-driving...
info_outline
#805: Why Community Is the Secret to Long-Term Success
Boutique Chat
Sponsored by Color Guru This episode is sponsored by Color Guru. Boutique Chat listeners receive $350 off Color Guru Academy with code: BOUTIQUE350. Learn more at: _____________________ What does it really take to stay in business for nearly two decades in the boutique world? In this episode, Ashley sits down with April Burks, owner of Love Ivy Boutique to unpack the real story behind longevity in retail. From starting at 24 years old with no roadmap to building a thriving store rooted in community, confidence, and customer relationships. You’ll learn: Why confidence—not clothing—is...
info_outline
Five Minute Friday (Couch Conversations): The Ins & Outs of Business
Boutique Chat
What if you could sit down on the couch with other boutique owners and just talk about what’s really working right now? Welcome to a brand new Five Minute Friday series —Couch Conversations! In this first episode, Ashley Alderson and Sara Burks break down the IN vs OUT shifts for 2026, from content creation to customer experience to how you’re running your day-to-day business. If you’re still doing everything manually, chasing perfection, or trying to keep up the old way… this episode is your wake-up call. Ashley & Sara unpack what boutique owners need to let go of...
info_outlineGreat visual merchandising doesn’t just look pretty — it sells.
In today’s episode, Director of Partnerships & Education, Sara Burks shares how great merchandising goes far beyond pretty displays. It creates emotion, inspires discovery, increases average order value, and helps customers see themselves in your products. She breaks down how to design purpose-driven zones in your store, use lighting and height to influence buying behavior, and create an environment that keeps customers coming back again and again.
You’ll learn:
-
How storytelling transforms the merchandising experience
- Simple in-store mistakes that lower your product’s perceived value
-
How to design purpose-driven zones that guide customers naturally
-
Why lighting, height, textures & mirrors dramatically increase engagement
- How to create a store layout that reduces confusion and increases confidence
🛍️ Join thousands of retailers who’ve transformed their business with The Boutique Hub.
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube