E004: Lisa Cherney - Discovering Your Ideal Client

When she realized that she really enjoyed working with only about 20% of her clients,  Lisa Cherney, the juicy marketing expert, understood that her target audience or "niche" wasn't specific enough.

That's when she started to put together that she couldn't identify her ideal client simply by the demographic or the industry they were in. That it was about something way more personal, like what they valued, that made them ideal clients to work with.

By figuring out the gap between niche and target and ideal client, Lisa was able to start attracting 100% of the clients she loved working with by tuning her marketing to their frequency.

Lisa Cherney is a Business intuitive and the founder of Conscious Marketing, an organization she started 16 years ago to help business owners find their authentic marketing voice so they can attract their ideal client.

Do you suffer from Multiple Ideal Client Personality Disorder? If so, you won't want to miss this interview, where Lisa spells the important differences between your target market, your niche and your ideal client in an easy to understand and assimilate way. In a fun and entertaining way, she helps us get to the juicy core of who we can help the most and are meant to serve.

Interview Highlights

• How to find your authentic voice and use it to attract your ideal client
• Key strategies for standing out in the crowd (follow along in HANDOUT)
• How to identify your “juicy” benefits - the thing that will make clients want to work with you immediately
• The paralyzing pitfalls of ‘Multiple Ideal Clients Personality Disorder’
• The one thing to ask yourself to discover the “juicy benefits” of your business and put your messaging heads and tails against everyone else in your field