EP664: Brett Pike - Hard To Control - The Brett Pike Story
The Thought Leader Revolution Podcast
Release Date: 04/01/2025
The Thought Leader Revolution Podcast
“If you don’t grow your business by 10 to 50% this year, you’re actually falling behind. This is why I’m so adamant that you must add this marketing strategy to your skill set immediately.” Podcast guesting can be a goldmine—or a complete waste of time—depending on how you approach it. Most people jump in without a plan and unknowingly sabotage their own results. This episode exposes three costly missteps that keep entrepreneurs from turning guest appearances into real revenue. Avoiding them isn’t optional—it’s essential if you want to grow smarter, not just...
info_outlineThe Thought Leader Revolution Podcast
“You can’t sell people anything if they don’t even know that you exist.” In today’s noisy world, being excellent isn’t enough—you also have to be seen. This episode breaks down the reality that attention is the first domino in business: without it, nothing moves. Visibility isn’t a luxury—it’s the price of entry. Without attention, you can’t build a following, and without a following, you can’t monetize. The principles here? Build a personal brand. Be polarizing. Stop aiming and start shooting. Dana Dilling is a living case study. With a background in...
info_outlineThe Thought Leader Revolution Podcast
“You can’t just expect to go on a show and say whatever you want for as long as you want and have that generate any success for you, any leads, any clients, any sales.” The key to turning a podcast appearance into real business growth lies in structure. A successful guest spot isn’t just about talking—it’s about telling the right story at the right time. It starts with your backstory to build trust, followed by three to five pain points that resonate with your ideal client. Each pain point must come with a personal story and a clear solution. And none of it matters without...
info_outlineThe Thought Leader Revolution Podcast
“The power of the truth, the power of connection to human beings is more powerful than the big bank kick out.” Most traditional marketing today is background noise—impersonal, expensive, and utterly forgettable. Audiences are bombarded with flashy ads that leave them skeptical and disengaged. But there’s a powerful alternative: connection. When you show up as your authentic self—through podcasts, video messages, or stages—you cut through the noise and rebuild trust the digital age has compromised. The real strategy isn’t about automation. It’s about showing up...
info_outlineThe Thought Leader Revolution Podcast
“A reason why a lot of people have a hard time expressing who they are in a way that lands and connects with people is they don’t really understand how to speak in their own authentic voice.” In business, clarity is currency—and the faster you can communicate your value, the more value you generate. The concept of the “Million Dollar Minute” is about crafting a powerful personal brand message that captures attention, builds credibility, and opens doors to high-value opportunities. It’s not just about what you say—it’s how authentically and confidently you say it. When you...
info_outlineThe Thought Leader Revolution Podcast
“Really good coaching is allowing people to feel the space that they’re in, because we all make decisions from an emotional space, whether we like it or not.” Pushing harder isn’t always the answer—especially in sales. When coaches ignore emotional resistance or try to “save” their prospects, they sabotage their results. Sales is about meeting people at their pain points and guiding them through their own decision-making process. The real skill lies in holding space, asking the right questions, and letting people come to clarity on their own terms. Kirstin Carey explains how...
info_outlineThe Thought Leader Revolution Podcast
“It’s not what hand you get dealt, it’s how are you playing that hand out.” Success in business doesn’t begin with strategy—it begins with how you think. Entrepreneurs who master their mindset, embrace uncertainty, and lead with clarity are the ones who move markets. Equally vital is mastering communication—internally, to drive belief, and externally, to influence others. Combine that with smart media positioning and you’ve got a recipe for high-impact entrepreneurship in today’s economy. Marshall Sylver dives deep into what it really takes to thrive. From overcoming extreme...
info_outlineThe Thought Leader Revolution Podcast
"Hopefully our American conservative brothers, our freedom loving American brothers will stand with us, stand with Canadian Conservatives to defeat these guys because we need your love, we need your support.” If Pierre Poilievre didn’t lose any voter support, why did he still lose the election? Sometimes losing the seat doesn’t mean losing the support. This episode breaks down the anatomy of Canada’s recent election and exposes the media spin distorting the facts. The real issue? A fragmented conservative strategy, a left-wing consolidation, and a failure to seize cultural media...
info_outlineThe Thought Leader Revolution Podcast
“It is extremely important, extremely important for you as a business person to understand that if you’re not going on independent podcasts yourself, you are leaving money on the table.” When it comes to winning in business—or politics—visibility is the real game-changer. This episode draws a straight line between two conservative leaders: one who used modern media to win the hearts and votes of millions, and one who didn’t, and lost. The principle is simple: the platforms you show up on determine the results you get. Whether you’re a politician or a solopreneur, podcast guesting...
info_outlineThe Thought Leader Revolution Podcast
“Any type of creativity involves some destruction. It does. So it’s a two-step forward, a one-step back situation.” Disruption isn’t just a tactic—it’s a way of life for those who refuse to take the conventional route. This episode unpacks the messy, nonlinear path to building a meaningful business and career, showing that embracing creative chaos can fuel authentic leadership and entrepreneurial success. The key insight: true innovation doesn’t wear a uniform, and it certainly doesn’t follow the rules. AJ Rice shares how a passion for literature and culture collided with a...
info_outline“Real wealth isn’t the ultimate money. Real wealth is being in enough control of your life that you can go anywhere and speak what you believe to be true and not worry about any detractors.”
This episode is a blueprint for conviction-driven entrepreneurship—the kind that doesn’t ask permission, isn’t easily influenced control systems, and definitely doesn’t confuse obedience with strategy. It’s about rejecting the models that train people to follow directions and building new ones that reward initiative, truth, and actual results. The ROI? A brand rooted in purpose, a business with soul, and a generation of free-thinking builders who are just hard enough to control.
Brett Pike shares hard-earned truths on how he built Classical Learner from a handful of consultations to a K–12 curriculum and thriving platform. He teaches kids the Bill of Rights, real history, and entrepreneurship—and he’s got 13-year-olds hiring their friends and buying real estate. His model empowers families to break free from institutional programming and build a legacy that’s financially and intellectually independent.
Brett Pike is the founder of Classical Learner and Cubs to Bears, a bestselling author, and a leading voice in the homeschool revolution.
Expert action steps:
- Make reading a daily habit. If he could tell his younger self just one thing, it would be to read—constantly. Books are the fastest way to level up your knowledge and perspective.
- Dedicate one hour every day to building your dream. Even if you don’t know what to do yet, sitting with the intention matters. That consistent hour will eventually lead to breakthroughs and momentum.
- Strive to improve in every area of life, every day. Whether it’s your health, parenting, business, or mindset, commit to becoming a little better each day. It’s about relentlessly pursuing excellence, even if perfection is never the goal.
Learn more & connect:
Classical Learner Homeschool Platform
https://www.classicallearner.com
Books Page at Classical Learner Publishing
https://books.classicallearner.com
Also in this episode:
Norman Dodd Interview with G. Edward Griffin on YouTube
https://www.youtube.com/watch?v=YUYCBfmIcHM
Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.