EP658: Thought Leader Genius Panel - Pete Roberts, Jen Sey & Michelle Watson - Why Founders Are Braver Than CEOs!
The Thought Leader Revolution Podcast
Release Date: 03/11/2025
EP683: TL Nuggets #201 - 3 Pitfalls To Avoid When Podcast Guesting
The Thought Leader Revolution Podcast
“If you don’t grow your business by 10 to 50% this year, you’re actually falling behind. This is why I’m so adamant that you must add this marketing strategy to your skill set immediately.” Podcast guesting can be a goldmine—or a complete waste of time—depending on how you approach it. Most people jump in without a plan and unknowingly sabotage their own results. This episode exposes three costly missteps that keep entrepreneurs from turning guest appearances into real revenue. Avoiding them isn’t optional—it’s essential if you want to grow smarter, not just...
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EP682: Dana Dilling of The "Dana Disagrees" Channel - Attention Is Currency
The Thought Leader Revolution Podcast
“You can’t sell people anything if they don’t even know that you exist.” In today’s noisy world, being excellent isn’t enough—you also have to be seen. This episode breaks down the reality that attention is the first domino in business: without it, nothing moves. Visibility isn’t a luxury—it’s the price of entry. Without attention, you can’t build a following, and without a following, you can’t monetize. The principles here? Build a personal brand. Be polarizing. Stop aiming and start shooting. Dana Dilling is a living case study. With a background in...
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EP681: TL Nuggets #200 - How To Create The Optimal Podcast Guest Appearance Structure
The Thought Leader Revolution Podcast
“You can’t just expect to go on a show and say whatever you want for as long as you want and have that generate any success for you, any leads, any clients, any sales.” The key to turning a podcast appearance into real business growth lies in structure. A successful guest spot isn’t just about talking—it’s about telling the right story at the right time. It starts with your backstory to build trust, followed by three to five pain points that resonate with your ideal client. Each pain point must come with a personal story and a clear solution. And none of it matters without...
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EP680: Marc Von Musser - Breaking Through The Trust Deficit Through Organic Marketing
The Thought Leader Revolution Podcast
“The power of the truth, the power of connection to human beings is more powerful than the big bank kick out.” Most traditional marketing today is background noise—impersonal, expensive, and utterly forgettable. Audiences are bombarded with flashy ads that leave them skeptical and disengaged. But there’s a powerful alternative: connection. When you show up as your authentic self—through podcasts, video messages, or stages—you cut through the noise and rebuild trust the digital age has compromised. The real strategy isn’t about automation. It’s about showing up...
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EP679: Raymond Aaron - Your Million Dollar Minute
The Thought Leader Revolution Podcast
“A reason why a lot of people have a hard time expressing who they are in a way that lands and connects with people is they don’t really understand how to speak in their own authentic voice.” In business, clarity is currency—and the faster you can communicate your value, the more value you generate. The concept of the “Million Dollar Minute” is about crafting a powerful personal brand message that captures attention, builds credibility, and opens doors to high-value opportunities. It’s not just about what you say—it’s how authentically and confidently you say it. When you...
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EP678: Kirstin Carey - 7 Biggest Sales Mistakes Coaches Make!
The Thought Leader Revolution Podcast
“Really good coaching is allowing people to feel the space that they’re in, because we all make decisions from an emotional space, whether we like it or not.” Pushing harder isn’t always the answer—especially in sales. When coaches ignore emotional resistance or try to “save” their prospects, they sabotage their results. Sales is about meeting people at their pain points and guiding them through their own decision-making process. The real skill lies in holding space, asking the right questions, and letting people come to clarity on their own terms. Kirstin Carey explains how...
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EP677: Marshall Sylver - Animals Don't Hold Grudges!
The Thought Leader Revolution Podcast
“It’s not what hand you get dealt, it’s how are you playing that hand out.” Success in business doesn’t begin with strategy—it begins with how you think. Entrepreneurs who master their mindset, embrace uncertainty, and lead with clarity are the ones who move markets. Equally vital is mastering communication—internally, to drive belief, and externally, to influence others. Combine that with smart media positioning and you’ve got a recipe for high-impact entrepreneurship in today’s economy. Marshall Sylver dives deep into what it really takes to thrive. From overcoming extreme...
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EP676: Wayne Allyn Root - Canada Is Worth Fighting For
The Thought Leader Revolution Podcast
"Hopefully our American conservative brothers, our freedom loving American brothers will stand with us, stand with Canadian Conservatives to defeat these guys because we need your love, we need your support.” If Pierre Poilievre didn’t lose any voter support, why did he still lose the election? Sometimes losing the seat doesn’t mean losing the support. This episode breaks down the anatomy of Canada’s recent election and exposes the media spin distorting the facts. The real issue? A fragmented conservative strategy, a left-wing consolidation, and a failure to seize cultural media...
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EP675: TL Nuggets #199 - Pierre vs. Trump, Why One Conservative Won & The Other Lost
The Thought Leader Revolution Podcast
“It is extremely important, extremely important for you as a business person to understand that if you’re not going on independent podcasts yourself, you are leaving money on the table.” When it comes to winning in business—or politics—visibility is the real game-changer. This episode draws a straight line between two conservative leaders: one who used modern media to win the hearts and votes of millions, and one who didn’t, and lost. The principle is simple: the platforms you show up on determine the results you get. Whether you’re a politician or a solopreneur, podcast guesting...
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EP674: AJ Rice - Confessions Of An Early MAHA/MAGA Backer
The Thought Leader Revolution Podcast
“Any type of creativity involves some destruction. It does. So it’s a two-step forward, a one-step back situation.” Disruption isn’t just a tactic—it’s a way of life for those who refuse to take the conventional route. This episode unpacks the messy, nonlinear path to building a meaningful business and career, showing that embracing creative chaos can fuel authentic leadership and entrepreneurial success. The key insight: true innovation doesn’t wear a uniform, and it certainly doesn’t follow the rules. AJ Rice shares how a passion for literature and culture collided with a...
info_outline“I worked at Levi’s for 23 years, worked my way all the way up the ladder from entry-level marketing assistant to brand president.”
“I needed to build a factory. And I didn’t have two nickels to rub together or a bucket to piss in but I did have a singleness of purpose to course-correct this thing.”
“We were very different when we first came out and all the other brands looked exactly the same.”
Entrepreneurs don’t just start businesses; they start revolutions. Founders are driven by a deep sense of purpose, an almost reckless determination to build something that doesn’t yet exist. Unlike traditional CEOs who inherit an established structure, founders have to make every decision, carry every risk, and fight through uncertainty with nothing but conviction. The difference? Founders break the rules to create new ones, while CEOs operate within the system to maximize efficiency.
Today’s guests prove that true leadership requires courage. From launching brands that challenge industry norms to rebuilding domestic manufacturing from the ground up, these founders have faced rejection, controversy, and even financial ruin to stay true to their mission. They share stories of taking radical risks, navigating cancel culture, and making decisions that CEOs in corporate boardrooms would never dare to make. The lesson? Bravery in business isn’t optional—it’s the cost of true innovation.
Jen Sey: Former Levi’s President turned founder of XX-XY Athletics, a brand challenging cultural norms and championing women’s sports.
Pete Roberts: Founder of Origin USA, a company reviving American manufacturing through relentless grit and self-funded growth.
Michelle Watson: Founder of MICHI, redefining activewear for women over 40 by prioritizing longevity, strength, and purpose-driven design.
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