TBM 011 | (Encore) Emily Pfeiffer from Berkshire Blanket on Online Brand Marketing Strategy
The Busy Marketer Podcast with BJ Smith
Release Date: 07/04/2014
#26: Small Business, Big Pressure with Darryl Lyons
The Busy Marketer Podcast with BJ Smith
I recently took a Meyers-Briggs test and discovered I'm an ENFP. That pretty much means I crave creativity and freedom more than just about anything. Many marketers are like this--we prefer to put our nose down and be creative which means we sometimes don't give as much attention to other aspects of business. This is especially true for the financial side of business. ...
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Rand Fishkin of Moz on Google's Deep Learning
The Busy Marketer Podcast with BJ Smith
This is a preview of my new show called the TechMedia Podcast inside Internet Summit. Rand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday (11/18/2015) afternoon keynote.
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Becoming a Connector with Michael Roderick
The Busy Marketer Podcast with BJ Smith
Michael Roderick shares how to grow your network by becoming a connector. This powerful skill set can be your catalyst to massive business and personal success. ...
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Truths about Content Marketing with Brian Honigman
The Busy Marketer Podcast with BJ Smith
Brian Honigman from Honigman Media joins the group to give some hard truths and amazing tips about Content Marketing. https://BJSmith.co/23 ...
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Finding Your Missing Link with Danielle Watson | MGT022
The Busy Marketer Podcast with BJ Smith
What does digging in the dirt have to do with understanding your personal brand? ...
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Jack-of-all-trades, Master of Two with Stan Genadek | TBM 026
The Busy Marketer Podcast with BJ Smith
Stan Genadek is no stranger to focus. He tells us about rebranding his excavating and landscaping company--moving from a multi-million dollar we'll-do-everything business to a more efficient specialty company. It's all about focus!
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Sticky Branding with Jeremy Miller | TBM 025
The Busy Marketer Podcast with BJ Smith
For Jeremy Miller, branding is deeply personal. When he joined his family IT staffing business, he found the company in distress. The industry was changing all around them and he and his team had to make changes or close the doors. After trial and error, Jeremy realized that it wasn’t the sales team or processes that were no longer working, it was their brand. ...
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Focused Social Media Marketing with Ahna Hendrix | TBM 024
The Busy Marketer Podcast with BJ Smith
Two years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one foot in the grave. ...
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Fixing the Communication Gap Between Marketers and Developers with David Workman | TBM023
The Busy Marketer Podcast with BJ Smith
One of the most frustrating things is try to complete a project with people that have different communication styles and personalities. This is a common problem in the digital marketing world when marketers try to communicate with developers.
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Focusing on your audience and their needs with Susan Baier | TBM 022
The Busy Marketer Podcast with BJ Smith
Why Do Most Start-ups Fail? The top reason? They make products no one wants. ...
info_outlineEmily Pfeiffer, Director of E-Commerce Marketing at Berkshire Blanket, asks, "WWYBD - What Would Your Brand Do?" As you can guess, Emily is all about building a strong and engaging brand. She helps us to understand that it is not only important to know who our customers are, but who our brand is. How do you speak to your customers with Social Media? It’s easy once you know your brand.
One of my favorite parts of the interview comes in what I now refer to as “The Group Therapy Session,” where she shares a success story about a little boy and his favorite stuffed animal. It shows you how powerful social media platforms like Facebook can be when they are used for conversation. I honestly get chills every time hear it!
Are you in eCommerce Marketing? If so, you’ll want to hear about a resource that could help you find your next job.
Listeners’ Questions
“Ben” wants to know if the university where he is employed is doing the right thing with their Email Marketing. In short, no. I’ll tell you why and give tips for doing email the right way.
Show notes and resources for this episode: http://TheBusyMarketer.com/11
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Happy Independence Day!