How to do Branding the Smart Way with Sari Gabbay of U2R1 Media | TBM 017
The Busy Marketer Podcast with BJ Smith
Release Date: 08/15/2014
#26: Small Business, Big Pressure with Darryl Lyons
The Busy Marketer Podcast with BJ Smith
I recently took a Meyers-Briggs test and discovered I'm an ENFP. That pretty much means I crave creativity and freedom more than just about anything. Many marketers are like this--we prefer to put our nose down and be creative which means we sometimes don't give as much attention to other aspects of business. This is especially true for the financial side of business. ...
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Rand Fishkin of Moz on Google's Deep Learning
The Busy Marketer Podcast with BJ Smith
This is a preview of my new show called the TechMedia Podcast inside Internet Summit. Rand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday (11/18/2015) afternoon keynote.
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Becoming a Connector with Michael Roderick
The Busy Marketer Podcast with BJ Smith
Michael Roderick shares how to grow your network by becoming a connector. This powerful skill set can be your catalyst to massive business and personal success. ...
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Truths about Content Marketing with Brian Honigman
The Busy Marketer Podcast with BJ Smith
Brian Honigman from Honigman Media joins the group to give some hard truths and amazing tips about Content Marketing. https://BJSmith.co/23 ...
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Finding Your Missing Link with Danielle Watson | MGT022
The Busy Marketer Podcast with BJ Smith
What does digging in the dirt have to do with understanding your personal brand? ...
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Jack-of-all-trades, Master of Two with Stan Genadek | TBM 026
The Busy Marketer Podcast with BJ Smith
Stan Genadek is no stranger to focus. He tells us about rebranding his excavating and landscaping company--moving from a multi-million dollar we'll-do-everything business to a more efficient specialty company. It's all about focus!
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Sticky Branding with Jeremy Miller | TBM 025
The Busy Marketer Podcast with BJ Smith
For Jeremy Miller, branding is deeply personal. When he joined his family IT staffing business, he found the company in distress. The industry was changing all around them and he and his team had to make changes or close the doors. After trial and error, Jeremy realized that it wasn’t the sales team or processes that were no longer working, it was their brand. ...
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Focused Social Media Marketing with Ahna Hendrix | TBM 024
The Busy Marketer Podcast with BJ Smith
Two years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one foot in the grave. ...
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Fixing the Communication Gap Between Marketers and Developers with David Workman | TBM023
The Busy Marketer Podcast with BJ Smith
One of the most frustrating things is try to complete a project with people that have different communication styles and personalities. This is a common problem in the digital marketing world when marketers try to communicate with developers.
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Focusing on your audience and their needs with Susan Baier | TBM 022
The Busy Marketer Podcast with BJ Smith
Why Do Most Start-ups Fail? The top reason? They make products no one wants. ...
info_outlineWhen you think about branding your business or organization, what comes to mind? Your logo? Your tagline? Sari Gabbay is the owner of U2R1 Media and she's here to tell you the truth about branding. Can you handle it?
What is Branding?
Branding is your story. If you can't tell your story very quickly, then it's too complicated. Your brand is how people will emotionally communicate with you and feel you as a company.
Your Brand is NOT your logo! Your logo is only part of your brand which includes how you communicate with your audience, you voice, your message and the consistent visuals that support it.
Why is Branding Important?
It helps you lead the public into a conversation so that they are talking about you in the way that you want. When you have a strong brand you control public perception and make it so that you're not vulnerable to people saying things that aren't true or are inaccurate about your company. Branding is having such a strong identity that people love what you do, they emotionally connect with you and they talk about you to other people in a way that you would talk about yourself.
Visit the Show Notes page for questions that Sari uses to help her clients develop their Branding Strategy. http://TheBusyMarketer.com/17
Digital Marketing News:
- Measuring Conversions on Facebook, Across Devices and in Mobile Apps
- Twitter Introduces Promoted Videos
Read more about these stories in my article titled, Measuring Conversions on Facebook, Across Devices and in Mobile Apps. http://thebusymarketer.com/facebook-ad-conversions-across-devices-twitter-promoted-video/
Bonus: I show you how I use Twitter's new Remarketing tools in conjunction with Google Tag Manager to re-engage my website visitors on Twitter.
If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask.
Remember to focus on the important tasks and have a productive week.
P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!
Show Notes: http://TheBusyMarketer.com/17