Social Media Marketing and Employee Advocacy with Brian Fanzo | TBM 018

Great employees make great companies. If you’re doing it right, your greatest asset is inside your doors already. They are your internal customers aka, your employees. I recently had a talk with Brian Fanzo (@iSocialFanz) of Broadsuite about how your employees can be a vital part of your social media marketing strategy.

 

Employee Advocacy

• Engage your employees and let them be active participants in spreading your message.
• Use internal stories to relate with your community.

 

Upcycling Content

 

Take a great piece of content and utilize it across multiple social networks and in multiple formulas. For example, you could take a video or podcast and turn it into a blog post and then make an infographic and then make a slideshare. Of course you can share all of this across your social media platforms. You will reach a broader audience this way without the need to come up with tons and tons of new content.

 

Getting Started with Social Media Marketing

• Set Goals
• Listen
• Use Social Listening and Productivity tools to make it easier

 

Visit the Show Notes page for a list of productivity tools and more details about this episode. http://TheBusyMarketer.com/18

 

Digital Marketing News

• Google announces Website Call Conversions
• New Vine app allows users to upload and edit video for more flexibility

 

If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask.

 

Remember to focus on the important tasks and have a productive week!

 

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!