Website Optimization and Content Marketing with WordPress Expert Greg Taylor | TBM 020
The Busy Marketer Podcast with BJ Smith
Release Date: 09/12/2014
#26: Small Business, Big Pressure with Darryl Lyons
The Busy Marketer Podcast with BJ Smith
I recently took a Meyers-Briggs test and discovered I'm an ENFP. That pretty much means I crave creativity and freedom more than just about anything. Many marketers are like this--we prefer to put our nose down and be creative which means we sometimes don't give as much attention to other aspects of business. This is especially true for the financial side of business. ...
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Rand Fishkin of Moz on Google's Deep Learning
The Busy Marketer Podcast with BJ Smith
This is a preview of my new show called the TechMedia Podcast inside Internet Summit. Rand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday (11/18/2015) afternoon keynote.
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Becoming a Connector with Michael Roderick
The Busy Marketer Podcast with BJ Smith
Michael Roderick shares how to grow your network by becoming a connector. This powerful skill set can be your catalyst to massive business and personal success. ...
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Truths about Content Marketing with Brian Honigman
The Busy Marketer Podcast with BJ Smith
Brian Honigman from Honigman Media joins the group to give some hard truths and amazing tips about Content Marketing. https://BJSmith.co/23 ...
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Finding Your Missing Link with Danielle Watson | MGT022
The Busy Marketer Podcast with BJ Smith
What does digging in the dirt have to do with understanding your personal brand? ...
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Jack-of-all-trades, Master of Two with Stan Genadek | TBM 026
The Busy Marketer Podcast with BJ Smith
Stan Genadek is no stranger to focus. He tells us about rebranding his excavating and landscaping company--moving from a multi-million dollar we'll-do-everything business to a more efficient specialty company. It's all about focus!
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Sticky Branding with Jeremy Miller | TBM 025
The Busy Marketer Podcast with BJ Smith
For Jeremy Miller, branding is deeply personal. When he joined his family IT staffing business, he found the company in distress. The industry was changing all around them and he and his team had to make changes or close the doors. After trial and error, Jeremy realized that it wasn’t the sales team or processes that were no longer working, it was their brand. ...
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Focused Social Media Marketing with Ahna Hendrix | TBM 024
The Busy Marketer Podcast with BJ Smith
Two years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one foot in the grave. ...
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Fixing the Communication Gap Between Marketers and Developers with David Workman | TBM023
The Busy Marketer Podcast with BJ Smith
One of the most frustrating things is try to complete a project with people that have different communication styles and personalities. This is a common problem in the digital marketing world when marketers try to communicate with developers.
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Focusing on your audience and their needs with Susan Baier | TBM 022
The Busy Marketer Podcast with BJ Smith
Why Do Most Start-ups Fail? The top reason? They make products no one wants. ...
info_outlineGreg Taylor, Founder of Marketing Press, is an experienced digital marketer who knows his stuff when it comes to website optimization and content marketing. He comes highly recommended by Jay Baer, one of America’s top marketing consultants, which is why I invited him on The Busy Marketer Podcast to share some of his knowledge.
Mentors
Greg relied on mentors to help him grow as an entrepreneur. Mentors can provide guidance for all levels of business.
Digital Marketing Data
When talking about Greg’s Digital Marketing Mantra, “review, refine, repeat”, he shares the importance of data. We’re fortunate to have access to so many more metrics than other forms of marketing, but they don’t do any good if we don’t use them.
Why WordPress?
Marketing Press ONLY uses the WordPress platform when developing websites. I asked Greg why and it came down to it being “easy” and “intuitive”. Very much the same reasons why I built this website on the platform.
Website Optimization
One of the basic things that websites need is an easy way for people to connect with you. Greg also recommends having a good “About” page that shows your brand’s personality.
Content Marketing
Don’t get hung up on the written word because “content” is more than that. Content can be podcasts, photos or video. Find a form of content that you are comfortable with and can do on a consistent basis. Consistency is very important.
Show Notes: http://TheBusyMarketer.com/20
Digital Marketing News #TBMnews
- Facebook Video Updates: View Count & Related Videos
- Facebook Wants to Know Why Users Hide Ads
- Sweigh, Inc. Unveils New Design and HTML5 Format
If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask.
Remember to focus on the important tasks and have a productive week!
P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!